CRISTINA WILSON
Melbourne,FL
Summary
Goal-oriented sales professional bringing expertise in account management and relationship development honed over solid sales background. Demonstrated success in capturing new business, retaining clients, and creating value with market-savvy approaches. Persuasive communicator smooth in handling warm and cold calls to connect with prospects and bring in new accounts.
Overview
13
13
years of professional experience
Work History
Senior Business Development Representative
TruGreen
06.2022 - Current
- Enhanced company reputation and increased brand visibility by participating in industry events, conferences, and trade shows.
- Mentored junior team members on best practices for successful business development strategies and techniques.
- Assisted in the development of marketing materials to effectively communicate product offerings and unique selling propositions to prospective clients.
- Boosted customer satisfaction levels with exceptional account management skills and prompt resolution of any issues encountered during the sales process.
- Implemented social media campaigns that showcased products or services which resonated well among potential customers leading to an increase in engagement rates.
- Conducted cold calls to prospects, effectively presenting product benefits.
- Resolved high-level customer concerns and utilized resources to develop effective solutions.
- Identified business needs and customized solutions to benefit customers.
Sales Account Manager
Coca-Cola
11.2016 - 06.2022
- Oversaw a customer base exceeding 1000 across two counties.
- Operated as primary contact for resolving various account-related challenges.
- Provided sales team training on managing value messages.
- Forecasted demand fluctuations and targeted selling activities to enhance revenue.
- Collaborated with marketing team to maximize pricing, sponsorships, and promotions.
- Facilitated communication between departments to coordinate accurate logistical, pricing, and delivery information.
- Developed customer relationships and retained accounts with effective account management strategies.
- Developed and conducted persuasive verbal sales presentations to prospective clients.
- Coordinated sales meetings to discuss targets, marketing campaigns, and strategy improvements.
Shift Lead
Walgreens
02.2012 - 11.2016
- Directed and supported team members during their shift, proving support and feedback.
- Assists with various store operations, including handling deliveries, maintaining store appearance, and ensuring compliance with policies
- Prepared monthly and daily forms covering operational tasks.
- Designed optimal shift schedules to maximize resource utilization.
- Aided leadership team with daily activities while managing concerns proactively.
Education
Indian River State College
Ft. Pierce, FLSkills
- Lead prospecting
- Business relationship management
- Sales team training
- KPI tracking
- Verbal And Written Communication
- CRM management
- Highly motivated
- B2B background
Accomplishments
2023
- Won Rookie of the Year award
- Promoted from BDR II to Senior BDR by increasing book of business from $500k to $800k (60% growth).
2024
- Achieved "High Growth Over Prior Year" award at Annual Region Kickoff, with the highest year-over-year growth in the region at $344.6k.
- Earned the highest renewal rate in the region at 89.7%, a 5% improvement over the previous year.
Timeline
Senior Business Development Representative
TruGreen
06.2022 - Current
Sales Account Manager
Coca-Cola
11.2016 - 06.2022
Shift Lead
Walgreens
02.2012 - 11.2016
Indian River State College
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