Summary
Overview
Work History
Education
Skills
Timeline
Generic

Cristina Zelaya

Miami Beach,FL

Summary

Dynamic beauty professional with extensive experience at Sephora, excelling in customer service and sales expertise. Proven track record in upselling and cross-selling, enhancing customer satisfaction and loyalty. Skilled in makeup application and skin analysis, fostering positive customer engagement and achieving sales targets through effective team collaboration and adaptability.

Overview

11
11
years of professional experience

Work History

Licensed Beauty Advisor

Sephora USA
11.2022 - Current
  • Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
  • Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
  • Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
  • Participated in ongoing training sessions to continuously improve skills and stay informed about the latest innovations in the beauty industry.
  • Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
  • Enhanced customer satisfaction by providing personalized beauty consultations and recommending suitable products.
  • Helped customers feel relaxed and comfortable through conversation and personal relatability.
  • Actively promoted store events and promotions to encourage customer participation and drive sales growth.
  • Provided expert makeup application services for special events, ensuring client satisfaction through tailored looks that highlighted natural features.
  • Processed payments, entering sales in register for prompt customer service.
  • Kept up-to-date with industry trends, allowing for knowledgeable recommendations of current best-sellers and emerging products.
  • Conducted skin analysis procedures to recommend suitable skincare routines, enhancing customer trust.
  • Developed personalized beauty regimens for clients, fostering loyalty and repeat visits.
  • Educated customers on latest beauty trends and products, leading to informed purchase decisions.
  • Provided makeup application services, elevating customer satisfaction and boosting repeat business.
  • Fostered welcoming store atmosphere, encouraging longer customer visits and higher spend per visit.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Engaged in friendly conversation with customer to better uncover individual needs.
  • Developed strong rapport with customers and created positive impression of business.

Beauty Advisor

Sephora USA
05.2016 - 11.2022
  • Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
  • Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
  • Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
  • Maintained counter and display areas for cleanliness and organization.
  • Met sales goals, supporting organizational health through consistent and reliable service.
  • Conducted informative in-store product demonstrations, leading to heightened consumer awareness of new releases.
  • Trained new Beauty Advisors on product knowledge and customer service excellence, standardizing high service levels.
  • Created inviting environment for customers by maintaining store organization and cleanliness.
  • Prioritized helping customers over completing other routine tasks in store.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Became the Sephora Collection Ambassador for Lincoln Road location in 2018 through 2020
  • Responsible for store’s social media account to promote brands, events and sales

Cashwrap Coordinator

Sephora USA
07.2014 - 05.2016
  • Conducted regular audits of register drawers to ensure accurate accounting of daily sales totals and minimize discrepancies.
  • Supported other departments as needed during busy periods or staff shortages, contributing to overall store success by demonstrating flexibility in work assignments.
  • Implemented loss prevention strategies at the cashwrap area, reducing instances of theft or fraud.
  • Processed sales transactions accurately using point-of-sale systems, ensuring proper payment collection from customers without delays or errors.
  • Ensured proper inventory control at the cashwrap area, minimizing discrepancies in stock levels and pricing.
  • Provided ongoing coaching to cashiers regarding best practices for handling difficult situations or complex transactions, fostering an environment of continuous improvement.
  • Balanced safe, prepared tills, and prepared register bags for next sales date.
  • Sorted and counted coin and currency to make change for associates.
  • Investigated discrepancies of cash register and POS System totals to resolve errors.
  • Trained new employees on proper cash routines, procedures, and requirements.
  • Managed daily flow of cash transactions to provide sufficient cash supply to meet customer needs.

Education

Psychology

Rutgers University
New Brunswick, NJ

Facial Specialist - Esthetics

Elevate Salon Institute
Miami Beach, FL
10.2022

Skills

  • Customer service
  • Organization and multitasking
  • Cash handling
  • Team collaboration
  • Customer engagement
  • Flexibility and adaptability
  • Sales expertise
  • Retail experience
  • Appointment scheduling
  • Makeup application techniques
  • Skin analysis
  • Strong communication and interpersonal skills
  • Positive customer engagement
  • Friendly and helpful
  • Teamwork

Timeline

Licensed Beauty Advisor

Sephora USA
11.2022 - Current

Beauty Advisor

Sephora USA
05.2016 - 11.2022

Cashwrap Coordinator

Sephora USA
07.2014 - 05.2016

Psychology

Rutgers University

Facial Specialist - Esthetics

Elevate Salon Institute

Similar Profiles

CREATE PROFILE