Cross McMahon
Rowan Unified Sports Special Olympics
Parlin,NJ
2
years of professional experience
Motivated and results-driven marketing student with a strong foundation in market research, branding, and strategic communication, pursuing a future career in sports business and executive leadership.
Work History
NIL Marketing Intern
3 Months- Assisted in developing athlete brands and marketing strategies in Name, Image, and Likeness (NIL).
- Collaborated on strategies that grew athlete brands and maximized NIL opportunities for increased visibility.
- Created marketing campaigns and strategies that enhanced athlete visibility and personal branding.
Co-Founder
6 Months- Coordinate strategic growth initiatives and support long-term development planning.
- Coordinate strategic growth initiatives and support long-term development planning.
- Managed partnership outreach and developed relationships, strengthening professional communications.
- Launched initiatives to enhance educational resources and access for students, fostering greater engagement.
Risk Manager
2 Years 1 Month- Oversee referee recruitment and scheduling for all Unified Sports game days, tournaments, and themed events, ensuring full coverage and smooth event execution.
- Manage and maintain accurate injury documentation for all athletes and partners, ensuring compliance with Special Olympics safety protocols.
- Serve as the primary point of contact for game-day risk assessment, identifying potential safety concerns and implementing preventative measures to protect athletes, volunteers, and spectators.
President
1 Year 7 Months- Managed all chapter activities, executive board operations, and member involvement among a diverse group of business students.
- Coordinated and hosted workshops, guest speaker sessions, and networking events with business professionals and recruiters.
- Collaborated with executive board members to assign responsibilities and foster a productive, inclusive environment.
GameDay Operations
4 Months- Assist with stadium setup, in-game promotions, crowd engagement, and post-game breakdown, ensuring smooth, organized, and fan-focused game-day operations.
- Support the execution of social media campaigns, distribute promotional materials, and help coordinate sponsor activations to increase brand visibility and fan engagement.
- Contributed to the Gameday Sponsorship Program by managing partnerships with key sponsors, including WellPoint New Jersey and its Read Around the Bases initiative, thereby strengthening community engagement and supporting game-day programming.
Vice President of Recruitment and Marketing
4 Months- Led recruitment initiatives as Recruitment Chair, attracting and engaging business-focused students, coordinating recruitment events, and promoting core values of professionalism, leadership, and community.
- Collaborated with the executive board to design and implement an inclusive recruitment process, organizing and refining all Rush Week activities to enhance engagement.
- Earned the 2024–2025 Merit Award for guiding the Rowan University Eta Gamma Chapter to its highest recruitment year on record, successfully bringing in 46 new pledges.
Education
Bachelor of Science - Marketing
- Dean's List
- GPA: 3.0
Skills
Marketing Strategy:
Operations support
Event coordination
Brand development
Timeline
NIL Marketing Intern
Athlete Asset Protection Agency
07.2026 - CurrentRead More
Co-Founder
Scholar Commons
04.2026 - CurrentRead More
GameDay Operations
New Jersey Jackals
05.2025 - 09.2025Read More
Vice President of Recruitment and Marketing
Phi Chi Theta
12.2024 - 04.2025Read More
Risk Manager
Rowan Unified Sports Special Olympics
09.2024 - CurrentRead More
President
Phi Chi Theta
08.2024 - 03.2026Read More
Rowan University
Bachelor of Science from Marketing
Read More