Summary
Overview
Work History
Education
Timeline
Generic

Crystal Ang

Vineyard,UT

Summary

Diligent Product Manager offering 12 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of effective product launch. Possesses leadership and strategy skills to motivate team. Expertise in management, organization, and brand strategy as it ties in with product.

Overview

18
18
years of professional experience

Work History

Lead Product Manager

Club Utah
03.2021 - Current
  • Directed concept design, feature definitions and production support for an app that could both be used internally as well as client-facing.
  • Coordinated design meetings and decisions with internal departments and teams.
  • Assessed costs and estimated production capabilities to evaluate economic viability.
  • Established criteria for each milestone within product roadmap as means to measure developmental progress.
  • Set goals and formalized policies to maximize team performance and keep product on-task.
  • Directed planning and budgeting efforts.

Lead Product Manager

ProSky
10.2013 - 01.2021
  • Lead Product growth for company from incubator to Series Seed, setting Product vision and strategy, and developing company product process. Compiled product and customer data to generate informed profit projections. Spearheaded collaborative efforts to bring products to market.
  • Lead a team of Product Designers and Engineers in creating the user experience for all user types. Implement Human-Centered Design principles and processes in Product teams through continuous discovery, consistent testing and iterations, and tracking success metrics.
  • Oversee the defining, setting and execution of Product Team OKRs to increase user conversion and user retention.
  • Managed product demonstrations and testimonials for performance evaluation.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.

Product Manager

Inception Learning
09.2009 - 10.2013
  • Conducted market research to understand customer needs and identify potential opportunities.
  • Coordinated design meetings and decisions with internal departments and teams.
  • Created and executed strategies to drive development and success of product.
  • Directed concept design, feature definitions and production support.
  • Reviewed product development budgets, expenditures and research.
  • Created product roadmaps to help guide product development processes and align with overall business goals.

Director of Logistics

AMP Security
08.2007 - 08.2009
  • Collaborated with project managers to discuss procurement, logistics and service requirements for contracts, and physical office operations at 30 locations.
  • Conducted audits to improve office logistics practices and procedures.
  • Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
  • Oversaw housing logistics and arrangement for over 2,400 seasonal summer staff in 30 different cities.

Director of Marketing

VIVINT
09.2005 - 08.2007
  • Oversaw engineers to create and managed website, content, and to tie the web programming with digital marketing efforts to produce effective ROI.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Improved website visibility through development and implementation of SEO strategies.
  • Managed annual marketing budget in excess of $1,350,000.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Education

Bachelor of Science - Marketing Management And Research

Brigham Young University
05.2005

Timeline

Lead Product Manager

Club Utah
03.2021 - Current

Lead Product Manager

ProSky
10.2013 - 01.2021

Product Manager

Inception Learning
09.2009 - 10.2013

Director of Logistics

AMP Security
08.2007 - 08.2009

Director of Marketing

VIVINT
09.2005 - 08.2007

Bachelor of Science - Marketing Management And Research

Brigham Young University

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Crystal Ang