Crystal Bursey
Los Angeles,CA
Summary
Dynamic professional with over 15 years of experience in operations management, business development, sales, marketing, and project management. Proven track record of driving significant revenue growth, developing strategic partnerships, and leading high-performing teams. Skilled in CRM management, data analytics, and social media strategy. Strong communicator with a talent for enhancing brand visibility and engaging audiences.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Operations Manager
Kidz Transportation Service
02.2018 - Current
- Performed duties and provided service in accordance with established operating procedures and company policies.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Established performance and service goals and held associates accountable for individual performance.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Interacted well with customers to build connections and nurture relationships.
Director
Iheartmedia
01.2014 - 08.2018
- Elevated new business prospecting through targeted cold calling, resulting in a 35% increase in client acquisition.
- Implemented cross-platform marketing strategies and customized campaigns, achieving a 50% increase in overall KPIs.
- Managed new and existing client relationships, ensuring exceptional service and satisfaction, and
- identifying opportunities for business growth, leading to a 25% increase in client retention. Developed strategic sales strategies with Fortune 500 C-Suite to startup C-Level, utilizing multi-channels including Radio, Events, Sports, Digital Suite, Podcasts, Video, OTT, Social Media, Programmatic, Digital Streaming, Display, Email Marketing, resulting in a 45% revenue growth.
- Created data-driven business solutions, driving performance and results, and facilitating high-level negotiations and collaborations, contributing to a 55% increase in campaign success rates.
Education
Business Management
University of Phoenix
Woodland Hills, CASkills
- Staff Development
- Cross-Functional Collaboration
- Training programs
- Account Management
- Data Analytics
- Customer Acquisition
- Business Forecasting
- Customer Service Management
- Sales Coaching
- Team Leadership
- Advertising Campaign Development
- Staff Management
- Revenue Growth
- Goal Setting
- Sales Strategies
- Reliability
- Direct Sales
- Business Leadership
- Business marketing
- Business Development
- Teamwork and Collaboration
- Relationship Building
- Customer Relations
- Purchasing and planning
- Problem-solving aptitude
- Customer Service
- Training Management
- Cost analysis and savings
- Organizational Structuring
- Data Analysis
- Sales Tracking
- Revenue Generation
- Employee Development
- Administrative Management
Certification
SEO Google Ad words
Timeline
Operations Manager
Kidz Transportation Service
02.2018 - Current
Director
Iheartmedia
01.2014 - 08.2018
Business Management
University of Phoenix
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