Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Board Memberships
Timeline
Generic

Crystal Duncan

Lawrenceville,USA

Summary

Dynamic leader with a proven track record at Georgia Pacific Corporation, driving $100 million in new business through strategic negotiation and client retention. Expert in RFP proposal management and change management, I excel in fostering relationships and delivering innovative solutions that enhance foodservice operations and drive growth.

Overview

21
21
years of professional experience
1
1
Certification

Work History

VP, Customer Relationships

Emissis North America
05.2025 - Current
  • Generated $5 million in revenue within six months by leveraging strategic partnerships and targeted market initiatives.
  • Scaled footprint in North America market with large foodservice companies, contributing to significant market growth.
  • Provided advanced energy efficiency solutions with patented technology, achieving 20-40% reduction in energy consumption for clients.

Fractional Chief Strategy Officer

Fourriere Hospitality Group
03.2025 - Current
  • Executed comprehensive 5-year strategic plan, aligning company objectives with market opportunities.
  • Managed and planned opening of flagship restaurant in St. Louis, MO, positioning brand for regional expansion.
  • Positioned emerging brand in Midwest for nationwide growth through strategic planning and market analysis.

Inaugural Board Member- Volunteer

Foodservice Women's Alliance
01.2022 - Current
  • Led and developed member group for Industry Partnerships & Alliances, fostering collaboration.
  • Established selection protocol for new board members, enhancing recruitment process.
  • Recognized contributions of grassroots collective board of industry women, promoting visibility and support.

Leadership Council Member

Prosper Forum
01.2022 - Current
  • Networked on leadership council to intentionally influence diverse representation and business practices.
  • Guided aspiring leaders in foodservice through hands-on training and support.
  • Collaborated with community leaders to address local issues and concerns.
  • Facilitated discussions on policy development and community engagement strategies.
  • Reviewed proposals and recommendations for community initiatives and programs.

VP of Sales Strategy & Initiatives

Fripper’s LLC
01.2024 - 01.2025
  • Established accelerated sales structure, driving expansion across multiple segments.
  • Elevated brand exposure, contributing to 5% revenue growth.
  • Collaborated with Fourriere team to identify and address customer needs and preferences.
  • Developed artisan meat products focusing on clean labels and culinary quality.

Director, Foodservice Sales Organization

Catalina Finer Foods LLC
01.2023 - 01.2025
  • Expanded foodservice business with national customers Darden, Applebee's, and Union Square Events.
  • Grew broad-line distributors in new geo-markets with US Foods, Sysco, and Cheney.
  • Delivered Latin cuisine products to customers across Florida.

Senior Director of Business Development

Culinary Services Group LLC
01.2021 - 01.2023
  • Generated $2.5M in sales over 1.5 years, managing a $15M pipeline.
  • Administered contracts across multiple regions, ensuring compliance and alignment with company policies.
  • Led strategic initiatives for operational excellence in food service management.
  • Developed and implemented training programs for culinary staff and management teams.
  • Oversaw budgeting and resource allocation for multiple food service projects.

GM, National Account Sales

Community Coffee Company
01.2018 - 01.2021
  • Increased sales across multiple segments, achieving net sales of $5M.
  • Established a 100-year legacy brand recognized in the South.
  • Directed daily operations to ensure smooth workflow across departments.
  • Oversaw budget management and financial planning for company initiatives.
  • Coordinated staff training programs to enhance employee skills and performance.

Consultant

Cox Duncan Network, LLC
Atlanta, USA
01.2017 - 01.2021
  • Secured $11M in new revenue by achieving sales goals and acquiring new accounts.
  • Delivered tailored consulting services to enhance operations for foodservice industry clients.
  • Advised clients on strategic planning and operational efficiency improvements.
  • Analyzed market trends to inform client strategies and recommendations.

Director, National Distribution, Global Sales-Commercial Channel

Georgia Pacific Corporation
Atlanta, USA
01.2005 - 01.2017
  • Directed global relationships at headquarters for US Foods and Sysco, enhancing collaboration and strategic alignment.
  • Managed profitability and category management initiatives across organizations valued over $500 million, optimizing product offerings and market positioning.
  • Ensured compliance across all manufacturing locations in North America and Asia, mitigating risks and maintaining operational integrity.
  • $80 billion worldwide leader & manufacturer of consumer brands, paper, and building products.

Director, National Accounts-Commercial Division

Georgia Pacific Corporation
Atlanta, USA
01.2005 - 01.2017
  • Secured sole source agreement with major group purchasing organizations, driving $50 million revenue and 20% growth.
  • Managed direct selling in healthcare segment, generating $100 million in new business revenue.
  • Implemented profitability strategies, margin contribution, and product innovations for over 250 sales representatives.

Director, National Accounts-Healthcare, Dixie Foodservice

Georgia Pacific Corporation
Atlanta, USA
01.2005 - 01.2017
  • Secured $30 million in business for healthcare segment through targeted strategies.
  • Conceptualized and implemented single-service solution 'stoneware' into the healthcare market with a growth rate of 10% for 3 years consecutively.
  • Led sales growth initiatives and compliance efforts for national customers across North America.
  • Conducted training for 150 sales representatives in North America on healthcare solutions and program design.

Education

Master of Business Administration -

University of Phoenix
Tempe, AZ

Bachelor of Science - Dietetics (Dietitian)

Louisiana State University
Baton Rouge, LA

Johnson Wales Culinary Apprenticeship -

Charleston, South Carolina

Skills

  • Customer Engagement
  • Consultative selling
  • Contract negotiation
  • Client retention
  • RFP Proposal Management
  • Risk Management
  • Regulatory Compliance
  • Vendor Management
  • Change management
  • Service Strategy
  • Supply Chain Metrics
  • Healthcare Partnership

Websites

Certification

  • National Restaurant Association FMP
  • HACCP certification
  • ServSafe certified Proctor/Instructor
  • Food Management Professional

Awards

  • Catalina Finer Foods Year-end recognition
  • Georgia Pacific, President's Club
  • Georgia Pacific National Account Team of the Year & Sales Excellence (5 consecutive years)
  • Association of Healthcare Foodservice Award as Industry Advisory Chair & Board of Directors Award
  • Premier Inc. Continuum of Care Supplier & Performance Award

Board Memberships

  • Foodservice Women's Alliance, Board member
  • Prosper Forum, Leadership Council member
  • Women's Foodservice Forum, Former DEI Advisor
  • Academy of Nutrition & Dietetics, Past Member

Timeline

VP, Customer Relationships

Emissis North America
05.2025 - Current

Fractional Chief Strategy Officer

Fourriere Hospitality Group
03.2025 - Current

VP of Sales Strategy & Initiatives

Fripper’s LLC
01.2024 - 01.2025

Director, Foodservice Sales Organization

Catalina Finer Foods LLC
01.2023 - 01.2025

Inaugural Board Member- Volunteer

Foodservice Women's Alliance
01.2022 - Current

Leadership Council Member

Prosper Forum
01.2022 - Current

Senior Director of Business Development

Culinary Services Group LLC
01.2021 - 01.2023

GM, National Account Sales

Community Coffee Company
01.2018 - 01.2021

Consultant

Cox Duncan Network, LLC
01.2017 - 01.2021

Director, National Distribution, Global Sales-Commercial Channel

Georgia Pacific Corporation
01.2005 - 01.2017

Director, National Accounts-Commercial Division

Georgia Pacific Corporation
01.2005 - 01.2017

Director, National Accounts-Healthcare, Dixie Foodservice

Georgia Pacific Corporation
01.2005 - 01.2017

Master of Business Administration -

University of Phoenix

Bachelor of Science - Dietetics (Dietitian)

Louisiana State University

Johnson Wales Culinary Apprenticeship -

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Crystal Duncan