Crystal Herrera
Los Angeles,CA
Summary
Bilingual sales and customer experience professional with a background in fitness, fashion, retail, and brand marketing. Experienced in client relationship management, sales outreach, customer service, scheduling systems, and social media content creation. Skilled at building rapport, communicating product and service value, supporting daily operations, and creating positive customer experiences. Eager to apply these transferable skills in a client-focused medical aesthetics environment.
Overview
6
6
years of professional experience
Work History
Wholesale Fashion Sales Representative
HYFVE, INC
Los Angeles, CA
01.2025 - 07.2026
- Built and maintained client relationships through proactive communication, product recommendations, and account follow-ups.
- Supported sales opportunities by responding to buyer inquiries, presenting product information, and promoting new collections.
- Created promotional emails, text campaigns, and digital line sheets to support product launches and encourage repeat orders.
- Represented the brand at major fashion markets, supporting client engagement, product presentation, and brand visibility.
- Coordinated sales-related logistics and customer communications to support daily operations and client satisfaction.
Front Desk & Social Media Representativ
Hardcore Fitness DTLA
Los Angeles, CA
07.2024 - 01.2025
- Drafted and organized legal documents, managed case calendars and deadlines, and coordinated client communications while maintaining confidentiality.
- Assisted with marketing campaigns to promote legal services, increase brand awareness, and strengthen client engagement.
- Created social media content and promotional materials for Facebook and Instagram, highlighting legal services, pricing, and firm updates.
- Participated in marketing videos and helped develop client testimonials to showcase client experiences and build brand credibility.
Paralegal & Social Media Assistant
Karlin & Karlin LLC
Glendale, CA
10.2023 - 06.2024
- Drafted and organized legal documents, managed case calendars and deadlines, and coordinated client communications while maintaining confidentiality.
- Assisted with marketing campaigns to promote legal services, increase brand awareness, and strengthen client engagement.
- Created social media content and promotional materials for Facebook and Instagram, highlighting legal services, pricing, and firm updates.
- Participated in marketing videos and helped develop client testimonials to showcase client experiences and build brand credibility.
Shift Lead
Starbucks
Downey, California
11.2020 - 10.2023
- Led Starbucks shift operations across beverage bar, register, and customer service areas.
- Trained baristas on drink recipes, store routines, and service standards.
- Coordinated team communication during busy cafe periods and handoffs.
- Coached and trained employees and managed daily work assignments to enhance operations.
- Maintained store appearance by cleaning, stocking shelves, and ensuring merchandise was properly displayed.
- Handled cash register transactions accurately while providing excellent customer service.
Education
Associate of Science - Business Marketing
East Los Angeles College
Monterey Park, CA05-2026
High School Diploma -
Bell High School
Bell, CA06-2018
Skills
- Sales & Client Relationship Management
- Customer Service & Client Retention
- Front Desk Operations
- FX5 Software
- Client Communication & Follow-Up
- Social Media Content Creation
- Marketing & Brand Promotion
- Scheduling & Administrative Support
- Microsoft Office & Excel
- Bilingual: English & Spanish
Languages
English: Native/Bilingual, Spanish: Native/Bilingual
Timeline
Wholesale Fashion Sales Representative
HYFVE, INC
01.2025 - 07.2026
Front Desk & Social Media Representativ
Hardcore Fitness DTLA
07.2024 - 01.2025
Paralegal & Social Media Assistant
Karlin & Karlin LLC
10.2023 - 06.2024
Shift Lead
Starbucks
11.2020 - 10.2023
Associate of Science - Business Marketing
East Los Angeles College
High School Diploma -
Bell High School