Crystal MACKEY
Wyandotte
Summary
Dynamic marketing professional with a proven track record at Cardinal Health, excelling in product labeling and workflow optimization. Expert in Adobe Creative Suite, I enhance brand consistency and engage clients through innovative design solutions. Recognized for accelerating product launch cycles and delivering impactful marketing materials that drive consumer engagement.
Overview
11
11
years of professional experience
Work History
Sr. Specialist, Product and Solutions Marketing
Cardinal Health
11.2019 - Current
- Accelerated new product launches by reducing cycle times: OTC/VMS down to 36.5 days (from 81.8 in 2024 and 50.7 in 2023) and RX down to 23.7 days (from 29.7 in 2024 and 48.6 in 2023).
- Codeveloped and implemented an FDAcompliant labeling style guide for OTC products and packaging.
- Designed and rolled out the new Major Rugby OTC/VMS labeling style, processing 600+ labels to strengthen brand consistency.
- Developed compliant OTC labels and packaging with Adobe design tools, ensuring alignment with new style guide.
- Streamlined workflow by optimizing Kallik labeling and artwork management system, enhancing operational efficiency.
- Verified artwork and product naming by crosschecking DailyMed, market data, and sourcing insights.
- Contributed design expertise and creative direction to team projects, elevating overall project outcomes.
- Cross-trained with team members and produced turnkey RX packaging across multiple suppliers.
- Improved ontime delivery of NPL/NDC artwork items through efficient workflow management.
Freelance Graphic Designer
Freelance (Multiple clients and Agencies)
09.2015 - Current
- Developed social media branding, advertising, billboards, and web graphics for diverse clients, strengthening their online presence
- Created web banners, advertising, social media graphics, and menus using Adobe Photoshop, effectively capturing consumer attention through balanced text and imagery
- Designed promotional email banners and website advertising showcasing products, enhancing consumer engagement and brand visibility
- Formatted packaging materials and informational booklets for current products, using InDesign and Photoshop
- Prepared files for printing by ensuring correct sizing and formatting in design software.
Graphic Designer
Real Integrated
Troy
09.2018 - 03.2019
- Worked extensively within Adobe Photoshop, InDesign and Illustrator
- Designed digital and print assets to enhance client promotional events
- Engaged with clients across gaming, higher education, and non-profit sectors to deliver tailored design solutions
- Presented multiple concepts to clients
- Collaborated with producers and project managers to integrate and implement client feedback
Events and Social Media Intern
Teledyne LeCroy
Farmington Hills
01.2018 - 09.2018
- Created engaging content for various social media platforms.
- Created engaging graphic content for social media to enhance audience interaction
- Assisted in managing the company’s social media calendar.
- Networked with professionals to foster interest in weekly events
- Conducted research on industry trends and competitor activity.
Education
Bachelor of Digital Media Technology -
Baker College of Auburn Hills
Auburn Hills, MI09-2015
Skills
- Product positioning and market research
- Digital strategy and content development
- Brand consistency and creative direction
- Graphic design and Adobe Creative Suite proficiency
- Visual storytelling and workflow optimization
- Client engagement and team collaboration
- Attention to detail in marketing research
Timeline
Sr. Specialist, Product and Solutions Marketing
Cardinal Health
11.2019 - Current
Graphic Designer
Real Integrated
09.2018 - 03.2019
Events and Social Media Intern
Teledyne LeCroy
01.2018 - 09.2018
Freelance Graphic Designer
Freelance (Multiple clients and Agencies)
09.2015 - Current
Bachelor of Digital Media Technology -
Baker College of Auburn Hills