Crystal Milutinovic

• Worked with over 500+ brands, 100+ clients over 50+ content creators
• Lead business development, enhancing client relations and strategic consulting solutions.
• Drive business growth through data-driven decision-making, optimising client engagement strategies and implementing scalable consulting frameworks
• Execute comprehensive business strategies, enhance client satisfaction metrics, and deliver measurable improvements in consulting outcomes
• Build and maintain strategic partnerships, orchestrate cross-functional consulting projects, and facilitate sustainable business growth initiatives
• Collaboration and Design on brand and creator side with brands to brainstorm, strategize, and develop marketing materials and content
• Ensure all marketing materials adhere to brand guidelines and are of high quality
• Conduct testing of ad creative, audience targeting, and messaging to optimize campaign performance
• Monitor and analyze ad campaign metrics, including ROI, CPC(cost per click) CTR (click through rate)and impressions, providing regular performance reports.
• Review daily, weekly, and monthly performance trends, adjusting strategies to ensure alignment with overall marketing goals while maintaining customer engagement through regular posts, responses to comments, and active participation in conversations
• B2C strategies and implementation with small brands on social media platforms
• Analyze market trends and client requirements to develop tailored consulting solutions, ensuring strategic alignment and sustainable business outcomes
• Lead high-impact consulting projects that streamline operations and enhance client performance through data-driven methodologies and best practices

• Over the years my role stretched beyond District manager role including being a Regional Liaison between the field and corporate, traveling to other markets to train and develop district managers, Working many projects including supporting launch of credit cards and relaunch loyalty program, new store programs, SOPs, Eventing, Salon & Skin Service success, Training and Development programs, New store development, Ship from store/ BOPIS, Kronos execution, payroll control, guest engagement with in-store and OMNI
• Lead a market with over 90 million in annual sales 16+ locations and over 700 employees
• Leveraged Strong Business Acumen and strategic planning execution to maintain Top 5 Districts in company consistently in Sales, Shrink, Payroll, Credit and Operations
• Recruited top talent leaders, and service providers in Hair & Skin traveled to other states to recruit in person top talent in challenged areas
• Gained and developed my skills in Talent Management/Human Resources - succession planning, DEI, training and people success. Supported over the years area manager development and coaching, Led Mentor programs to General Managers, Area Manager and District Managers, Traveling to other markets to support Leadership development
• Developed new skills in Salon industry from salon staffing, state boards, skin services and service industry, Training on Service engagement to retain clients, rebooking, add on services, 5 + years top in company for skin services
• Continued my growth in SOPs leveraged programs like Workjam, Becoming a Workjam and Operational expert for district managers and regional managers Working on multiple corp projects that shaped the field and district manager roles to general managers
• Consistently drove shrink reductions over years and using best practices to support shrink efforts in enterprise
• Gained experience working with Brands to create and execute events that drove above and beyond results for the Brands and Ulta Leveraging customer engagement strategies Clienteling, working with Brands Directly to drive Sales
• Supported and influenced the LLC and Credit Loyalty Launch working directly with Bread Financial and corporate team to develop role out to the company a 2 year project of training, documents and procedures
• Built and mentored high-performing teams across multiple locations while fostering a culture of excellence and continuous improvement
• Led expansion strategy for stores, implementing innovative operational solutions for new stores
• Orchestrated multi-channel retail initiatives including BOPIS, ship-from-store, developed best practices programs that entire company leveraged was a top performer on Pick up time and accuracy
• Developed comprehensive salon service strategies, focusing on client retention, rebooking tactics, and staff development across multiple markets
• Collaborated to create strong partners to executives, managers, and HR peers across multiple functions
• Leveraged Operational Excellence to design and development multiple SOPs to improve productivity, efficiency, and profitability across all locations
• Built a guest-centric culture by ensuring the Guest Engagement Leader program is consistently executed throughout each store in the district, and all guest concerns are reacted to and resolved with a sense of urgency leveraged NPS, conducted regional and company training and development

- Lead a market of 6 locations 42 million in sales annually over 300 employees

- Lead a 17 grand openings amd remodels including Times Square & Beijing

- Developed and created grand opening SOP's

- Staffed and recruited store teams for new openings

- Delivered top results in company Retail sales, shrink, and KPIs