Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Crystal Pierce

New York

Summary

Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Startup Founder

Rockstar Peach
10.2023 - Current
  • Developed and executed brand identity, positioning, and marketing strategy, resulting in growing organic and paid online presence across Instagram, Meta Ads, and TikTok.
  • Oversaw product design, sourcing, and private-label manufacturing; managed inventory, shipping logistics, and supplier relationships.
  • Built and maintained e-commerce operations, including email marketing, website management, and customer service workflows.
  • Managed monthly ad spend, budgeting, and financial forecasting with performance-based growth goals.



Insurance Agent

New York Life Insurance Co
12.2020 - 11.2022
  • Analyzed customer needs and provided best options, upselling products and services.
  • Supported customers with individualized support and broad knowledge of company products to bring targeted services to individuals with varying needs.
  • Pursued new clients through various marketing strategies to grow existing portfolio of policyholders.

Business Development/Partner

Industry Model Mgmt
09.2006 - 12.2008
  • Co-owned a NYC based modeling agency that specializes in commercial/ fashion print.
  • Championed the start-up from initial planning stages to execution.
  • Responsible for all marketing strategies including events and promotions.
  • Managed all aspects of budget, payroll, as well as all contract negotiations with photographers and clients.
  • Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.

Education

Bachelor of Science - Marketing

Fashion Institute of Technology
01.2003

Skills

  • Time Management
  • Verbal and Written Communication
  • Upselling and Cross-selling
  • Relationship Building
  • Strategic thinking
  • Critical Thinking
  • Marketing Strategy Development
  • Entrepreneurial leadership

Certification

  • SIE, Series 6
  • Licensed Life Insurance Agent

Timeline

Startup Founder

Rockstar Peach
10.2023 - Current

Insurance Agent

New York Life Insurance Co
12.2020 - 11.2022

Business Development/Partner

Industry Model Mgmt
09.2006 - 12.2008

Bachelor of Science - Marketing

Fashion Institute of Technology

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Crystal Pierce