Business Operations, Client Relations, Sales and Business Owner
Crystal Murray
LCIX LLC
Ladson,South Carolina
13
Years of experience
Summary
I'm a business operations, client relations, and sales professional who helps businesses grow through virtual support, preservation services, e-commerce, publishing, and logistics solutions.
With a blend of strategic oversight and hands-on execution, I connect communication, operations, client service, and marketplace management to support growth and long-term success.
I currently lead:
- Crystal Clear Virtual Solutions providing virtual assistant support for businesses and ministries through administrative support, communication, scheduling, document creation, website updates, content assistance, and light bookkeeping support.
- Client Relations at Progress Preservation supporting clients through relationship management, communication, and service coordination.
- Growth & Partnerships at DistroLogic overseeing business development outreach, lead generation, strategic partnerships, and relationship coordination to support growth and market expansion.
- Sales at LCIX Editions supporting growth through publishing, sales development, and brand support.
- Client Relations & Administration for Charleston Brothers Construction.
Specialties:
Virtual Assistance | Business Operations | Client Relations | Sales Strategy | E-Commerce Marketplace Management | Publishing Support | Fulfillment & Logistics Coordination | Administrative Support | Website Support | Brand Messaging
Passionate about building strong relationships, solving complex challenges, and helping ideas, systems, and businesses become organized, effective, and market-ready
Work History
Front List Manager
2 Years 3 Months- Maintains relationships with accounts regarding both frontlist and backlist titles and customer issue administration to meet revenue goals
- Handles authors and new titles in designated sales region for book sales lifetime: Pre and post-publication
- Apprises department director of sales statistics weekly and daily
- Organizes publication schedule and frontlist presale details for the sales team
- Trains new sales team members in Arcadia's systems
- CRM Champion for Sales
- Primary contact for customers in AL, AR, FL, GA, LA, and MS, USA
- Responsible for the sales of local and regional historical publications.
- Ensures that client issues are dealt with in an efficient manner, informing Director of any problems that may arise.
- Maintains accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within their assigned territory, including the use of Microsoft Outlook and other programs to maintain accurate records to maximize territory potential.
- Sales planning: research and follow up with sales leads in assigned territory for upcoming book releases; manage field sales representative appointments during week of book publication
- Train and mentor new team members to perform job tasks
- Works as a team with Marketing Manager and Field Sales Representative to provide excellent customer service to accounts to build relationships with clients to encourage new and repeat business opportunities.
- 10 years 5 months
- (2 years 4 months)
Owner & Virtual Assistant
11 Months- Owner of Crystal Clear Virtual Solutions, providing dependable virtual assistant support for small businesses and ministries. Services may include administrative support, email and calendar management, client communication, document creation and formatting, website updates, content assistance, scheduling, and light bookkeeping support.
- Focused on helping clients stay organized, save time, and move forward with greater clarity, consistency, and professionalism.
- (1 year)
Senior Sales Specialist
8 Years 8 Months- CRM Champion for Sales
- Primary contact for customers in the Southeast, USA
- Responsible for the sales of local and regional historical publications.
- Ensures that client issues are dealt with in an efficient manner, informing Independent Sales Manager of any problems that may arise.
- Maintains accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within their assigned territory, including the use of Microsoft Outlook and other programs to maintain accurate records to maximize territory potential.
- Sales planning: research and follow up with sales leads in assigned territory for upcoming book releases; manage field sales representative appointments during week of book publication
- Train and mentor new team members to perform job tasks
- Works as a team with Marketing Manager and Field Sales Representative to provide excellent customer service to accounts to build relationships with clients to encourage new and repeat business opportunities.
- (8 years 9 months)
Preservation Client & Relations Manager
7 Months- I lead client relations and outreach for Progress Preservation, supporting business development, lead qualification, stakeholder communication, and strategic engagement for projects involving historic preservation, architectural review, contextual design alignment, and public-facing approval processes.
- (8 months)
Creative Strategic Operations Lead
2 Years 8 Months- Key Responsibilities & Achievements:
- Oversee daily operations, ensuring efficiency and quality across all client deliverables.
- Manage national marketplace presence on Amazon, Walmart, Shopify, and other platforms, including onboarding, optimization, and compliance resolution.
- Develop and implement SEO-driven product listings and marketing content to increase discoverability and conversions.
- Support outbound campaigns with strategic sales collateral and creative content for partner pitches and launches.
- Create integrated operational and creative workflows that reduce time-to-market for new product listings.
- Fulfillment, logistics, and marketplace integration service helping brands expand their reach across major online marketplaces.
- (2 years 9 months)
Sales Manager
3 Years 1 Month- Key Responsibilities & Achievements:
- Lead sales strategy and business development for LCIX Editions, targeting authors, publishers, and content creators.
- Direct digital publishing initiatives, including the creation and management of branded client websites to drive direct-to-consumer sales.
- Build and maintain long-term client relationships, aligning creative execution with growth goals.
- Present integrated publishing packages that combine book production, global marketplace distribution, and online brand presence.
- Collaborate cross-functionally with creative, technical, and operations teams to deliver projects on time and on brand.
- An AI-powered publishing and global distribution company with two divisions: LCIX Editions (publishing) and DistroLogic (logistics).
- (3 years 2 months)
Publishing Editor
5 Months- Acquire, contract, and research pictorial history projects with authors in FL, GA and TN.
- Research and initiate new title opportunities
- Present book proposals for company approval
- Manage marketing outreach efforts and event planning for newly published books in the TN, GA and FL.
- Establish and maintain relationships with media contacts and retailers in southern markets
- Write press releases, assemble and distribute media kits; handle media requisitions
- Sales planning: research and follow up with sales leads in assigned territory for upcoming book releases; manage field sales representative appointments during week of book publication
- Train and mentor new team members to perform job tasks in sales associate positions
- (6 months)
Sales Associate
1 Year 3 Months- Primary contact for customers in the South East, USA
- Provides excellent customer service to accounts to build relationships with clients to encourage new and repeat business opportunities.
- Responsible for the sales of local and regional historical publications.
- Ensured that client issues were handled in an efficient manner, informing the Account Management Supervisor or Regional Sales Manager of any problems that may arise.
- Maintains accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within their assigned territory, including the use of Microsoft Outlook and other programs to maintain accurate records to maximize territory potential.
- (1 year 4 months)
Skills
Administrative Assistance
Business Operations
Client Relations
Timeline
Preservation Client & Relations Manager
Progress Preservation
03.2026 - Current
Owner & Virtual Assistant
Crystal Clear Virtual Solutions
11.2025 - Current
Creative Strategic Operations Lead
DistroLogic
02.2024 - Current
Sales Manager
LCIX LLC
09.2023 - Current
Front List Manager
Arcadia Publishing
06.2021 - 09.2023
Senior Sales Specialist
Arcadia Publishing
01.2015 - 09.2023
Publishing Editor
Arcadia Publishing
08.2014 - 01.2015
Sales Associate
Arcadia Publishing
05.2013 - 08.2014