Christina Shadid
Starkville,MS
Summary
Passionate athletics communication specialist embodying creative sport coverage that fosters athlete-to-fan connection aligned with brand goals. Thrives under pressure to bring 4 years of sports communication experience and 4 years as a collegiate athlete to life through brand strategy, public relations, marketing, creative writing, and fan/community engagement. Always learning.
Overview
3
3
years of professional experience
Work History
Communication Fellow
Mississippi State University
09.2023 - Current
- Serve as primary communications contact for Track and Field and Cross Country program, with men's track team having been in the top-20 nationally-ranked for the 2024 outdoor season
- Gained over 5.4K followers over 7.5 months with a reach of over. This is up 1000% from the previous year
- Achieved a Facebook reach of 6.0M, up 1.5K from previous year
- Manage, create, and strategize creative content for department’s social and digital media platforms related to TF & XC program
- Enhance brand recognition by developing strategic communication plans and implementing effective public relations campaigns
- Promote student-athletes for various national, regional, and conference awards
- Establish and maintain relationships with appropriate local, state, and national media representatives. Work to develop positive relations with local community
- Increased media coverage for company initiatives by cultivating relationships with key journalists and securing press coverage in targeted publications targeted publications
- Work closely with SEC’s broadcast partners and external media to provide accurate information for coverage
- Maintain statistical archives and records
- Run and maintain live cut and social media captions during football games
- Supported the women's basketball accounts as primary content creator and account manager during SEC Media Day and Team Production Day
Athletic Communication Specialist Intern
Fighting Irish Media, University of Notre Dame
01.2021 - 08.2023
- Awarded 'The Roger Valdiserri Scholarship Award'- given to top senior student communication assistant in the program
- Collected fan and player content and uploaded/updated social media content during Notre Dame Football games, pregames, and practices
- Live edited Notre Dame Football content during practices and games through Adobe Lightroom. Did the same with Men's College World Series content during 2022 and the Shamrock Series at Soldier field in 2021
- Managed Instagram live efforts during pregame player walk, which was received incredibly well by the Notre Dame fanbase
- Moderated Instagram stories and questions post practices with athletes as streamlining player to fan interactions
- Captured content during Pro Day to increase visibility of athletes participating
- Took major lead in the digitization project through examining and preparing Athletics Archive files from as early as the 1930s
- Further supported the archive system's efficiency in collaboration with SIDs through streamline of photo editing and labeling process
- Reported score for Notre Dame athletic programs, men's and women's lacrosse, softball and soccer
Student Journalist Intern
Saint Mary’s College
01.2021 - 05.2022
- Reporter for Saint Mary’s College Athletic website and newsletters
- Scorekeeping and statistical analyst
- Performed as assistant broadcaster of home sporting events and feed.
Ryhdholm Projects Intensive Intern
Erick Rydholm, ESPN
08.2021 - 08.2021
- Participated in four intensive workshops discussing production of sports television production led by Erik Rydholm
- Collaborated with three selected candidates to join in the production meeting for Around the Horn & Pardon the interruption during Rydholm Projects Intensive Internship, highlighting and discussing creative content and social media impact of sports media and media production.
Fellowship Scholar Intern
Katharine T. Dooley Social Justice Fellowship, ST. Mary’s College
02.2021 - 05.2021
- Collaborated with three scholars to create social justice-based curriculum that is now offered as a class at Saint Mary's College, demonstrating strong communication and organizational skills
- Organizer of local guest speakers working on local social justice initiatives focused on minority groups affected throughout South Bend area and Saint Mary’s College Campus.
- Evaluated program curricula at various educational institutions, offering recommendations for improvement based on current trends in scholarship.
- Organized workshops and seminars to facilitate knowledge exchange among scholars from diverse backgrounds and disciplines.
Education
Bachelor of Arts - Communication
Saint Mary's College
Notre Dame, IN12.2024
Skills
- Meta analytics
- Adobe Lightroom, Photoshop, InDesign
- LiveCut
- Sidearm Sports
- Brand Messaging
- Strategic storytelling
- Qualitative analysis and research
- Quantitative analysis and research
- Project Management
- Community Engagement
EXTRACURRICULARS
Saint Mary’s women’s basketball team, 4 years- 2019-2023
- Led the Saint Mary's women's basketball team as team captain, overseeing a team of players and coaches while carrying a full course load.
- 2020-2022 Off-Season Captain.
- Collaborated with fellow team members to develop strategies for improving team ethics and skills on and off the court.
- Devoted 19+ hours per week to athletes while carrying full course load.
- Gained valuable leadership, communication, and team-building experiences.
GALvanize
- An active member of a group of women in sports which is focused on connecting and building relationships with other women in sports
- Participated in two boot camps (https://lauraokmin.com/galvanize/boot-camps/)
- As a participant in GALvanize's 'Who not DO' series, had the opportunity to Interview NFL analyst and reporter Steve Wyche to discuss who he is off the field touching on topics including race, breaking the Colin Kaepernick story, and supporting women in sports (https://youtu.be/MBOLxwg5jBc).
Timeline
Communication Fellow
Mississippi State University
09.2023 - Current
Ryhdholm Projects Intensive Intern
Erick Rydholm, ESPN
08.2021 - 08.2021
Fellowship Scholar Intern
Katharine T. Dooley Social Justice Fellowship, ST. Mary’s College
02.2021 - 05.2021
Athletic Communication Specialist Intern
Fighting Irish Media, University of Notre Dame
01.2021 - 08.2023
Student Journalist Intern
Saint Mary’s College
01.2021 - 05.2022
Bachelor of Arts - Communication
Saint Mary's College
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