Curtis Cocco
Derby,CT
Summary
Experienced cross-functional marketing professional who excels at relationship building and making data-driven strategic decisions to increase sales opportunities and profits. Adaptable, organized, team player who works at an above-average pace with extreme attention to detail, skillfully balancing competing priorities while maintaining poise and a sense of humor.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Colony Hardware Corporation
02.2022 - Current
- Responsible for coaching developing, and training Distribution Leadership Program Marketing Interns
- Collaborate with company leadership and ERP development team to design and build new e-commerce strategy and website to enhance the Colony customer experience
- Negotiate aggressive seasonal, event, and quarterly promotions with manufacturer and vendor representatives to drive sales, increase strength of product promotions for customers, and achieve company-negotiated vendor rebate goals
- Maintain responsibilities associate with Marketing Analyst role
Marketing Analyst
Colony Hardware Corporation
05.2018 - 02.2022
- Reconcile multimillion-dollar event sales and promotions, and exceed collection goal by 150% ($2M to $5M)
- Nurture existing relationships with vendors and fulfillment partners, while continually working to identify new partnerships, products, and cost saving opportunities.
- Responsible for the planning and execution of company-wide marketing/sales events in collaboration with branch managers, vendor partners, and key stakeholders for over 40 branch locations across the eastern United States
- Partner with graphic design team on digital and print material for 30,000 product company catalog, seasonal promotions, social media, recruiting, and all employee needs related to print and design
- Act as integral member of the ERP design and implementation team as subject matter expert (SME) for marketing department
- Utilize business intelligence software to analyze sales and promotion data to make data-driven decisions
- Launched first-ever quarterly company newsletter highlighting employee profiles, company updates, acquisition notices, and more
- In partnership with the Director of Operations, facilitate acquisition inventory projects
- Create new customer accounts on e-commerce website and communicate user information to customers
- Organize and conduct product and promotion training for sales teams
- Collaborate with purchasing, operations, and regional teams to ensure proper inventory levels prior to promotional launches
- Create and execute strategic customer email campaigns highlighting ongoing promotions, product campaigns, and events
- Manage inventory of all company-branded promotional items, including but not limited to new hire swag, event clothing, vendor and customer gifts, and business cards
- Partner with e-commerce division of company (Tool Authority) to execute sales strategy including maintenance of Amazon Prime Seller status
Distribution Leadership Program (DLP)
Colony Hardware Corporation
05.2017 - 05.2018
- Selected to participate in competitive Distribution Leadership Program
- Launched and maintained company eBay page selling dead stock and obsolete products generating over $30,000 in annual sales, including picking, packing, and shipping of orders
- Support company hub-and-spoke business model by executing transfers from distribution center to local regional branch locations
- Reporting to the Director of Purchasing, act as interim buyer covering product lines from key vendors, and analyzing and setting proper min/max stock levels
- Travel to new acquisitions sites to conduct inventory projects
Education
Bachelor of Science - Marketing
Bryant University
Smithfield, RI05.2017
Certificate in Digital Marketing - Customer Engagement & Social Media
Columbia Business School
03.2021
Certificate - Mimic Pro (Digital Marketing Simulation)
Stukent
03.2021
Skills
Microsoft Office Suite
Phocas (BI Software)
NetSuite (ERP)
DropBox
Constant Contact
Amazon Seller Central
WordPress
Social Media
Accomplishments
Eagle Scout (2011)
Division I Basketball Team Manager (2013-2017)
Timeline
Marketing Manager
Colony Hardware Corporation
02.2022 - Current
Marketing Analyst
Colony Hardware Corporation
05.2018 - 02.2022
Distribution Leadership Program (DLP)
Colony Hardware Corporation
05.2017 - 05.2018
Bachelor of Science - Marketing
Bryant University
Certificate in Digital Marketing - Customer Engagement & Social Media
Columbia Business School
Certificate - Mimic Pro (Digital Marketing Simulation)
Stukent
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