Summary
Overview
Work History
Education
Skills
Certification
AWARDS & RECOGNITION
Timeline
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Curtis Herbig

Fairhope,AL

Summary

Dynamic executive with a robust background in strategic leadership and operational excellence, consistently driving organizational success across diverse industries. Expertise in managing complex projects, fostering team collaboration, and adapting to evolving business landscapes ensures effective execution of strategic plans and financial management. Renowned for strong decision-making capabilities and a steadfast commitment to achieving measurable outcomes while cultivating lasting client relationships and enhancing brand awareness. Proven track record in leading teams to exceed targets, demonstrating reliability and adaptability in fast-paced environments.

Overview

21
21
years of professional experience
1
1
Certification

Work History

President

NIHT Inc.
06.2025 - Current

Company Overview: Future Culver’s

  • - Lead planning and development for a new Culver’s location.
  • - Oversee construction, operations setup, and market entry strategy.

Owner/Operator & President

GSMB Inc.
10.2017 - 08.2025
  • Company Overview: Culver's
  • - Directed operations of two Culver’s locations with full P&L; responsibility.
  • Managed approximately 140 team members per day
  • - Implemented growth strategies that enhanced revenue and guest experience.
  • - Recruited, trained, and developed high-performing teams.
  • - Led community engagement initiatives to build strong brand presence.

Owner/Operator & President

HBBA Inc.
04.2013 - 06.2018
  • Company Overview: Culver’s
  • - Successfully owned and operated Culver’s location, ensuring operational excellence.
  • Managed approximately 80 team members
  • - Managed finances, HR, and compliance while maintaining strong community ties.

Marketing Director

Schwan’s Food Company
03.2012 - 03.2013
  • - Directed marketing strategies for key product lines to drive sales growth.
  • - Developed and implemented promotional campaigns and partnerships.
  • - Conducted market analysis to identify and leverage emerging trends.

Regional Sales Manager

Schwan’s Food Company
02.2011 - 02.2012
  • - Led sales operations across the southeast region, managing key accounts and sales teams.
  • - Exceeded sales targets by developing and executing effective growth strategies.
  • - Built strong client relationships and expanded market share.

Area Sales Manager

Schwan’s Food Company
05.2004 - 01.2011
  • - Managed sales operations in several locations and supervised multiple sales teams.
  • - Consistently met and exceeded sales targets.
  • - Provided leadership, training, and coaching to improve team performance.

Education

Professional Development - Business Administration And Management

Highland Community College
Freeport, IL
01.2002

Skills

  • Marketing & Business Development

- Strategic marketing campaign design & execution

- Rewards & loyalty program development

- Community engagement & brand building

- Promotional partnerships & event marketing

  • Business Operations & Leadership

- Excel and data analysis

- Profit & Loss (P&L;) oversight & budgeting

- Human resources (hiring, onboarding, and team development)

- Active Chamber of Commerce Member

  • Construction management

- Site management

- Negotiations

- Financial management

- Project scheduling

Certification

  • COO-C - Chief Operations Officer - Certified
  • CPSP - Certified Professional Sales Person
  • CCM - Certified Construction Manager

AWARDS & RECOGNITION

- Culver’s Commitment of Excellence Award: 2018–2024, - Ruth Award (Best in Hospitality): 2013, 2017, 2022, - Record Sales Growth Award: 2014, 2016, 2020, 2021, 2024, - Finalist – Culver’s Crew Challenge: 2021, 2023

Timeline

President

NIHT Inc.
06.2025 - Current

Owner/Operator & President

GSMB Inc.
10.2017 - 08.2025

Owner/Operator & President

HBBA Inc.
04.2013 - 06.2018

Marketing Director

Schwan’s Food Company
03.2012 - 03.2013

Regional Sales Manager

Schwan’s Food Company
02.2011 - 02.2012

Area Sales Manager

Schwan’s Food Company
05.2004 - 01.2011

Professional Development - Business Administration And Management

Highland Community College