Cydney Witherspoon
Columbus,USA
Summary
Dynamic operational leader with a proven record of scaling business operations, driving cross-functional initiatives, and delivering measurable growth. Skilled in product lifecycle oversight, go-to-market strategy, and operational excellence. Adept at leading multidisciplinary teams, building strategic partnerships, and deploying technology-driven solutions in safety-sensitive and regulated environments. Known for strong execution, adaptability, and collaborative leadership that consistently drives market expansion.
Overview
7
7
years of professional experience
Work History
Area General Manager
Hello Landing (National Corporate Housing)
07.2023 - Current
- Lead operational strategy and execution across a national property network, managing complex logistics for large-scale deployments.
- Drive process innovation to improve service delivery, reduce operational costs, and optimize customer experience.
- Manage cross-functional teams and partner with internal stakeholders to enhance workflows and accelerate time-to-market.
- Negotiate vendor contracts and oversee multi-million-dollar budgets to ensure profitability and scalability.
- Introduced operational KPIs and reporting frameworks to improve transparency and performance tracking.
Digital Operations Marketing Consultant
Gray Media Group
08.2022 - 07.2023
- Led digital strategy execution and market positioning across multiple platforms to drive user acquisition and engagement.
- Managed budgets, resources, and timelines for digital projects, ensuring alignment with business objectives.
- Applied data-driven insights from SEO and analytics to guide market-entry strategies and optimize campaign performance.
Chief Operating Officer
Stevens Witherspoon Property Service
Columbus, OH
05.2022 - 07.2023
- Oversaw all business functions including product strategy, operations, and business development for a B2B property services firm.
- Drove go-to-market strategies to enter new markets and expand revenue streams.
- Built and scaled vendor networks, standardized operational processes, and implemented controls to ensure service excellence.
- Managed strategic partnerships and contractual negotiations to align with organizational growth goals.
Advanced Ad Operations Specialist
Spectrum Reach
Charlotte, NC
08.2019 - 08.2022
- Oversaw cross-functional digital campaigns from ideation to launch, ensuring delivery against KPIs.
- Mentored teams in leveraging analytics to improve targeting, reach, and ROI.
- Developed scalable workflow frameworks to improve efficiency and consistency across markets.
Traffic Ads Coordinator
Spectrum Reach
Charlotte, NC
08.2018 - 2022
- Coordinated cross-functional teams to streamline project workflows and enhance communication across departments.
- Assisted in developing marketing strategies that aligned with client objectives and market trends.
- Managed schedules, ensuring timely execution of campaigns and adherence to deadlines.
- Implemented process improvements that increased operational efficiency and reduced turnaround times for deliverables.
- Collaborated with clients to gather requirements and provide tailored solutions based on their needs.
- Maintained detailed documentation of project plans, enhancing transparency and accountability among stakeholders.
- Supported training initiatives for new team members, fostering a collaborative learning environment.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
Education
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Skills
- Strategic Business Growth & Market Expansion
- Product Roadmap Development & Execution
- Go-to-Market (GTM) Planning & Launch
- Operational Excellence & Process Optimization
- Financial Management & Budget Oversight
- Vendor & Stakeholder Relationship Management
- Risk Mitigation & Quality Assurance
- Team Leadership, Mentorship, & Change Management
Timeline
Area General Manager
Hello Landing (National Corporate Housing)
07.2023 - Current
Digital Operations Marketing Consultant
Gray Media Group
08.2022 - 07.2023
Chief Operating Officer
Stevens Witherspoon Property Service
05.2022 - 07.2023
Advanced Ad Operations Specialist
Spectrum Reach
08.2019 - 08.2022
Traffic Ads Coordinator
Spectrum Reach
08.2018 - 2022