Professional Summary
Overview
Work History
Education
Skills
Timeline

Cynthia Betters

Henry Schein Dental
MARSHFIELD,MA
17
years of professional experience

Experienced marketing coordinator and trade show professional with expertise in campaign coordination, brand consistency, and detail-oriented execution. Skilled at managing assets, supporting launches, and aligning cross-functional teams to deliver accurate, on-time marketing materials.

Work History

Marketing Coordinator/Product Manager/Trade Show Coordinator

16 Years 11 Months
Henry Schein Dental | 12.2008 - 11.2025
  • Coordinated marketing campaigns across print, digital, and email channels.
  • Managed product content updates within CRM and marketing databases.
  • Collaborated with sales, product, and creative teams to align promotional materials.
  • Tracked campaign assets, timelines, and approvals for accurate launch execution.
  • Maintained brand consistency across brochures, presentations, and digital collateral.
  • Supported event planning, trade shows, and customer-facing promotional programs.
  • Maintained marketing assets, ensuring accurate collateral, pricing details, and brand consistency across materials.
  • Supported trade show and event logistics, including booth materials, registrations, and promotional outreach.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Improved website visibility through development and implementation of SEO strategies.

Education

Associate of Science - Dental Assisting/Office Management

Mount Ida College | Newton Center, MA | 06-1982

Skills

Customer service
Event planning
Teamwork and collaboration
Detail-oriented

Timeline

Marketing Coordinator/Product Manager/Trade Show Coordinator

Henry Schein Dental
12.2008 - 11.2025Read More

Mount Ida College

Associate of Science from Dental Assisting/Office Management
Read More
Cynthia Betters