Cynthia Hernandez
Bakersfield,CA
Summary
Dynamic retail professional with extensive sales experience management excelling in customer relationship building and coaching teams to exceed sales goals. Proven ability to enhance brand awareness and drive results through effective interpersonal communication and product knowledge, consistently delivering exceptional client service and fostering long-term loyalty.
Hardworking employee enthusiastic about learning medical field inside and out. Pursues opportunities to learn new skills and contribute to group success. Offers strong administrative, relationship-building and problem-solving abilities.
Overview
1
1
Language
11
11
years of professional experience
Work History
Sales Advisor
Macys Department Store
05.2023 - Current
- Assisted customers with product selection, sizing, and style recommendations.
- Processed sales transactions using point-of-sale systems accurately.
- Built product knowledge to answer questions and suggest complementary items.
- Resolved customer concerns with professional service and clear communication.
- Collaborated with team members to meet sales floor priorities efficiently.
- Provided expert product knowledge to customers, leading to informed purchasing decisions and increased satisfaction levels.
- Increased sales by establishing rapport with customers and identifying their needs.
- Handled difficult situations professionally by addressing customer complaints and finding mutually beneficial solutions, preserving long-term relationships.
- Listened to customer details and offered matching solutions to meet wide range of requirements.
Retail Manager
MAC Cosmetics
09.2021 - 05.2024
- Led retail floor operations, ensuring consistent service standards and smooth daily execution.
- Coached makeup artists on product knowledge, selling techniques, and client engagement.
- Managed inventory accuracy, stock replenishment, and backroom organization to support sales readiness.
- Directed visual merchandising updates to align displays with brand guidelines and launch priorities.
- Coordinated event and promotion execution across store teams to support traffic and sales goals.
- Trained staff on POS procedures, operational policies, and premium service expectations.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Completed daily paperwork and computer entry of sales data as established by management.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
Counter Manager
Macys Department Store
05.2015 - 03.2020
- Led beauty counter operations, ensuring consistent client service and sales floor readiness.
- Trained associates on product knowledge, selling techniques, and customer engagement standards.
- Monitored daily sales performance and adjusted staffing to support business needs.
- Coordinated merchandise presentation, signage, and replenishment for brand compliance.
- Directed scheduling, task priorities, and workflow to improve counter efficiency.
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Conducted monthly audits of stock levels for accurate record-keeping purposes.
- Collaborated closely with vendors for timely delivery of orders while maintaining a healthy professional relationship.
Education
Nurse Assistant -
Cellan Central Valley College
Bakersfield, CASkills
- Sales experience
- Customer service experience
- Brand awareness
- Building rapport
- FLUENT IN Spanish
- Pipeline management
- Coaching and mentoring
- Customer service
- Relationship building
- Interpersonal communication skills
- Client service
- Customer relationship building
- Product and service knowledge
Languages
Spanish
Full Professional
Timeline
Sales Advisor
Macys Department Store
05.2023 - Current
Retail Manager
MAC Cosmetics
09.2021 - 05.2024
Counter Manager
Macys Department Store
05.2015 - 03.2020
Nurse Assistant -
Cellan Central Valley College