Summary
Overview
Work History
Education
Skills
Timeline
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Cynthia Kunetka

Yoakum,TX

Summary

Active in the community with the Victoria Chamber of Commerce, Victoria Crime Stoppers, Advertising Federation, and the American Business Women's Association.

Along the side husband of 37 years and we have been ranchers throughout our marriage.

Overview

13
13
years of professional experience

Work History

Local Marketing Director

Grace Funeral Home
Victoria, TX
04.2017 - 08.2020
  • Created innovative strategies to drive customer engagement.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.

Account Executive

Victoria Advocate
Victoria, TX
03.2014 - 04.2017
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Prospected new clientele through networking, cold calling, canvassing and referrals.
  • Drove new business development through qualifying leads, building relationships and executing strategic sales.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Managed sales cycle from first contact to established customer sale and maintained solid customer base.
  • Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
  • Contacted customers as issues arose to provide prompt resolutions.
  • Identified client business needs by gaining understanding of goals, objectives and processes.
  • Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
  • Efficiently resolved sales, service and account issues to maximize customer satisfaction.

Account Executive

Victoria Television Group
Victoria, TX
03.2008 - 04.2014
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Prospected new clientele through networking, cold calling, canvassing and referrals.
  • Drove new business development through qualifying leads, building relationships and executing strategic sales.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
  • Contacted customers as issues arose to provide prompt resolutions.
  • Recorded and maintained sales prospect and sales data within customer relationship management system.
  • Stayed up-to-date on changing industry and product standards and trends related to accounts.
  • Maximized revenue by servicing accounts and proposing new products and services to established customers.
  • Presented key decision-makers with new and updated account strategies.
  • Maintained files electronically and hard copies
  • Creative writing

Education

High School Diploma -

Victoria High School
Victoria, TX
05.1978

Skills

  • Cross-Departmental Alignment
  • Services Promotion
  • Product Marketing
  • Trade Media
  • Communications Management
  • Administering Social Media Accounts
  • Budget Forecasting
  • Maintained Files electronically and hard copies
  • Data Entry

Timeline

Local Marketing Director

Grace Funeral Home
04.2017 - 08.2020

Account Executive

Victoria Advocate
03.2014 - 04.2017

Account Executive

Victoria Television Group
03.2008 - 04.2014

High School Diploma -

Victoria High School

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Cynthia Kunetka