Cynthia Marsden

CarePoint Solutions is taking a lead role in the battle against diagnostic error in healthcare testing. After years of development, the company is releasing Pro-QCPÔ, a first-of-its-kind quality assurance utility that gives clinical labs the tools and actionable data they need to improve test accuracy. The Board of Advisors provides strategic insights, industry expertise, and a trusted network to accelerate growth, drive innovation, and enhance long-term value. Through proactive guidance, mentorship, and governance, we empower Care Point's leadership team to navigate challenges, seize opportunities, and build a company that makes a meaningful contribution to healthcare, and to the world beyond. Provided guidance and leadership on strategic planning initiatives and organizational development. Spearheaded innovative approaches to resource allocation and strategic planning.

VP Investor Relations and Venues

April 2024 – June 2025

Masters Radio is an entrepreneurial radio and streaming service featuring artists who are “Masters” – Those popular from 1955 to 2002 (Masters Period) and have no place to debut new music. Lower music sales mean artists are giving away their music. Research shows that over 3000+ artists have a large amount of music not played by the internet, Satellite, or Terrestrial radio. Many artists are still performing and touring. More than 80% of these researched artists have new or unreleased music. Listeners have no direct venue to listen to this music, and many are unaware that this new music even exists. Terrestrial radio stations rarely play new music from older artists. Stations tend to play music from larger record labels, not independent or individual artists. Satellite and internet radio rarely recognize or play music in this category. Amazon, Apple iTunes, Google, etc., will bury these songs and artists so they can showcase more popular, newer, and frequently played artists. Masters Radio is the alternative for this forgotten music.

RESPONSIBILITIES:

• Investor Relations:
• Served as an investor-facing leader, engaging with both new investors and introducing them to the organization and the company's senior leadership. Leveraged my existing relationships to develop and maintain relationships with institutional investors, ensuring strategic communication and presenting the firm's investment offerings, bringing them to a broader audience. Engaged in strategic discussions with the firm's leadership team to drive capital development and investor outreach initiatives. Worked with internal teams to structure initial fundraising materials and assist in pitching to prospective investors. These meetings were both formal and informal, as needed. Managed investor meetings, conferences, and other events to maximize relationship-building and fundraising success. Worked closely with internal teams, especially senior leadership, to support the development of fundraising materials and investor presentations.

Venue Marketing:

As a part of the broader marketing plan, select and execute virtual and in-person events, trade shows, and webinars to build brand visibility and engagement. Perform market analysis of upcoming events and match the target goals established for our brand. Leverage relationships and secure partnerships with key people and organizations, resulting in bookings for targeted events.

Accomplishments:

As VP of Investor Relations, I was an individual performer and a senior leadership team member reporting to the Chief Operating Officer. As the company was a start-up, we had anywhere from 4 to 10 full-time equivalents on board at any point in time. My primary focus was external, leveraging my previous experience and relationships to take the Masters Radio message to the marketplace to generate excitement and secure investment funds. Working with the senior leadership team we honed a succinct and engaging message to the market in a variety of mediums that conveyed the identity, the value and the return on investment from working with Masters, I presented an attractive financing package for investors to our team that was adopted. After a dedicated campaign to friendly contacts, $5M of new investment was generated in less than 4 weeks, a record for the company.

Creating a strategy around venues allows a company to get its brand and messaging out to specific target audiences while being specific at which events they participate in as they are not a concert promoter, Masters Radio chose The Rock and Roll for Children Benefit Concert and Auction done annually for the National Institute of Health's Children Inn, We were able to join the planning commission and partner with them gaining access to a host of new relationships commercially as well as within the music industry. Foghat headlined the concert, and our COO got to play onstage with the band. Money was raised for a great cause, and our brand was included in all the materials. Several new investors came out of this activity.

• Recruited top talent, building a high-performance leadership team to drive company success
• Implemented business development process using a modified Shipley approach for all phases, creating artifacts and implementing tools for the organization. Created sales operations and proposal function, enhancing proposal win rate by 80%. Built a qualified pipeline of over $40M.
• Led automation of the entire company infrastructure via new technologies and outsourcing, enhancing productivity and lowering cost by 30%
• Restructured company benefits program, lowering cost by 20% without losing coverage or increasing deductibles.
• Delivered 13% financial improvement in two years, effectively mitigating $1.2M in annual bottom-line losses year one with a 9% gain in profit margin, achieving $5M in EBIT.
• Won 100% of re-compete contracts over three years, maintaining a total contract value of $20.4M
• Established a culture of accountability by setting clear expectations and holding individuals responsible for results.

• Drove the strategic planning process to marry business development efforts to expected results. Efforts led to 2 M&A acquisitions that enabled stronger growth and higher profitability.
• Recruited and hired top-quality business development talent. Transformed organizational thinking to focus on our customers, doubling the size of the company within 24 months.
• Established business processes with performance metrics and consistent policies across the organization, driving accountability and enhancing the performance of the leadership team
• Provided proposal support, project scheduling (MS Project), operational support systems, ordering, inventory, transition/implementation performance reporting, budgeting/forecasting, training, customer care, operations, program management plans, change management plans, resource plans, quality assurance plans, and risk management plans for key clients

• Pioneered a comprehensive recovery plan for a $150 million U.S. defense contractor, reversing revenue downturn to deliver 35% growth, realigning company strategy to include M&A, and generating $25 million in sales.
• Led the integration of two acquired companies, ensuring smooth operational transitions and alignment with corporate goals, resulting in a 20% increase in operational efficiency
• Successfully worked with for-profit educational clients/students assisting them to select the best financial packages available meeting their goals while ensuring that the loans met all the bank, state and federal requirements when submitted.
• Built a successful and robust pipeline of relationships that exceeded my financial goals and customer satisfaction goals by 25%

• Turned around poor performance and low customer satisfaction after purchase by a parent company through a strategic recovery plan involving tactical cuts and consolidations, external partnerships, and new projects.
• Attained over $150 million in new business for 2012 through the implementation of a full-lifecycle business and proposal development process that was adopted at the corporate level.
• Developed acquisition strategies for emerging technology (e.g., AI, cloud computing, etc.), including identifying and assessing new technology opportunities, understanding market trends and client landscapes, creating comprehensive acquisition plans, and ensuring alignment with organizational goals and regulatory requirements. Outstanding track record of successfully navigating the challenges associated with emerging technologies, such as risk management, rapid innovation cycles and evolving standards.

• Generated significant revenue growth, rising from $16 million to $100 million, with an ROI 2x the industry standard.
• Established a positive working environment that cut turnover from 30% to under 3%, with a 2010 award by the Washington Business Journal as one of the top places to work in D.C
• Regularly 105% of revenue goals while outperforming profit goals up to 110-115%.
• Led divestiture of underperforming businesses from the portfolio