Cynthia Osredkar
Mentor,OH
Summary
Results-driven senior executive with 6 years of hands-on bedside nursing experience and an impressive 18+ years in healthcare management. As a Vice President of Sales & Marketing, I have consistently delivered quantifiable results by defining, developing, and implementing effective sales strategies within the medical device sector.
Key Strengths:
- Sales Strategy Architect: Adept at creating targeted approaches that consistently surpass corporate sales targets in fiercely competitive markets.
- Team Leadership: I recruit, motivate, train, and mentor high-performing sales teams, driving corporate financial growth beyond expectations.
- Revenue Generation: My ability to identify and capitalize on new revenue streams has significantly contributed to business growth.
- Stakeholder Collaboration: I collaborate closely with internal and external partners, working cross-functionally to enhance quality patient outcomes.
- Adaptability: Whether working independently or as part of a team, I thrive in diverse environments and under intense pressure.
- Effective Communicator and Exceptional Negotiator: My strong communication skills foster long-term client relationships.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Vice President, Director of Sales & Marketing
Intelligent Observation Inc.
Miami, FL
08.2023 - Current
- Scale up company, short term role positioning for sale.
- Developed and executed strategic plans to support the vision of the organization.
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
Global Director of Sales & Marketing
Connexall
Toronto, Ontario
05.2022 - 08.2023
- Responsible for all sales, marketing & operations for US, Canada, and Europe
- Direct responsibility for the growth and management of 45-million-dollar business.
- Developed and implemented sales and marketing plans to maximize profitability.
- Created and managed budgets for sales and marketing initiatives.
- Generated leads through networking, cold calling, email campaigns.
Senior Director of Long-Term Care
Vocera Communications
San Jose, CA
04.2020 - 05.2022
- Direct responsibility for developing sales strategy, marketing, and go to market plan for the segment.
- Collaborated with executive leadership team to develop long-term objectives that would drive success.
- Coordinated with stakeholders across multiple departments to develop innovative strategies for problem solving.
- Developed and implemented strategic plans to maximize organizational efficiency, effectiveness, and profitability for the Long Term Care Market.
Executive Director of SoundCom
Rauland SoundCom, A Division Of Ametek Inc
Cleveland, OH
04.2019 - 04.2020
- Provided oversight of all departments to ensure compliance with established policies and procedures.
- Full P&L responsibility for 68 Million in revenue
- Developed and implemented strategic plans to ensure organizational growth and development.
- Managed the organization's financial resources and operations to maximize efficiency and effectiveness.
President of Americas
Karl Otto Braun (KOB USA), a Paul Hartmann Company
Wolfstein, Germany
06.2017 - 04.2019
- Responsibility for $30 Million in revenue in North America, Central America, and South America
- Developed and executed strategic business plan to attain assigned metrics.
- Create plans and strategies for developing business and reaching corporate sales and revenue goals
- Full P&L responsibility
- Manage sales teams, operations and resources to deliver profitable growth
- Developed policies, procedures, and short-term and long-term goals for the organization.
- Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.
Vice President, Sales
Independence Medical, A Cardinal Health COMPANY
Twinsburg, Ohio
07.2013 - 06.2017
- Responsibility for growth and management of a territory of $300 Million
- Developed and executed strategic plans to support the vision of the organization.
- Directed business development initiatives, including acquisitions and joint venture agreements.
- Negotiated contracts with vendors for services, products and supplies.
- Oversaw human resources functions such as recruitment, employee relations, training and benefits administration.
- Provided oversight of all departments in order to ensure smooth operation of daily activities.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
Area Vice President
Hill-Rom Company, Inc.
Batesville, Indiana
07.2005 - 07.2013
- Developed and implemented strategic plans for regional business growth.
- Managed a team of Regional Managers and Sales Representatives to ensure effective execution of company initiatives.
- Conducted regular performance reviews with Regional Managers and Sales Representatives in order to improve overall team performance.
- Established relationships with key stakeholders in the region to foster collaboration and support for company objectives.
- Provided guidance and direction on pricing strategy to optimize profitability within the region.
- Implemented best practices throughout the region in order to standardize operations and increase efficiency.
Education
MBA - Business Administration
University of Phoenix
Tempe, AZ01-2026
Bachelor of Science in Nursing -
Kaplan University
11-2007
Associate Degree in Nursing -
Lakeland Community College
06-2000
Skills
- Lead Generation
- Customer Prospecting
- Market Research
- Staff Development
- Business Development
- Contract Negotiation
- Revenue Cycle Management
- Sales Leadership
- Price Structuring
- Operations Management
- Forecasting
- Performance monitoring and evaluation
- Cross-functional team leadership
- Recruiting and Hiring
- Market trends and analysis
- Competitor Trends
- Strategic Planning
- Complex Problem-Solving
- Business growth and marketing strategies
- Decision-Making
- Relationship Building
- Sales and Marketing Leadership
- Proposals and presentations
Certification
- Registered Nurse, State of Ohio RN292040
Timeline
Vice President, Director of Sales & Marketing
Intelligent Observation Inc.
08.2023 - Current
Global Director of Sales & Marketing
Connexall
05.2022 - 08.2023
Senior Director of Long-Term Care
Vocera Communications
04.2020 - 05.2022
Executive Director of SoundCom
Rauland SoundCom, A Division Of Ametek Inc
04.2019 - 04.2020
President of Americas
Karl Otto Braun (KOB USA), a Paul Hartmann Company
06.2017 - 04.2019
Vice President, Sales
Independence Medical, A Cardinal Health COMPANY
07.2013 - 06.2017
Area Vice President
Hill-Rom Company, Inc.
07.2005 - 07.2013
MBA - Business Administration
University of Phoenix
Bachelor of Science in Nursing -
Kaplan University
Associate Degree in Nursing -
Lakeland Community College
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