Dafna Gal
Los Altos,CA
Summary
Experienced leader with over a decade of expertise across product strategy, operations, and go-to-market. Experience working with executive leadership and proven success in helping large organizations operate effectively to achieve business goals. Over the years I've specialized in multiple industries including Ads, Apps & Games, Marketplaces, Payments & eCommerce.
Overview
11
11
years of professional experience
Work History
Product Strategy & Operations Senior manager
Google Play
01.2019 - Current
- Developed and led the operational process for setting and tracking Play-wide monetization OKRs, resulting in increased accountability and a unified roadmap across 5 previously siloed organizations
- Built and led a high performing team, effectively managing cross-functional projects across product, engineering, business development, analytics, etc
- Supported the Apps GM in establishing the newly formed Apps org and defining the multi-year vision; serving as a core member of the Apps leadership team
- Identified key gaps and opportunities to land Play's top priorities and developed programs and scaled solutions to close the gaps.
Global Product Lead, Ads
Google
07.2016 - 01.2019
- Lead the go-to-market for a diverse suite of SMB Ads products, maximizing revenue while ensuring optimal performance for customers
- Delivered insights on business metrics to cross-functional partners and executive leadership
- Gained an in-depth understanding of SMB customers' needs and pain points, collaborating with product teams to influence product development
- Spearheaded the global activation strategy for Smart Shopping campaigns from beta through to public launch, reaching $xxxM ARR in the first 6 months.
Account Manager & Analyst
Google
06.2014 - 07.2016
- Managed a portfolio of large clients (>$100M ARR) serving as their marketing consultant, fostering strong relationships, identifying expansion opportunities, and utilizing data and research to optimize performance
- Acted as a subject matter expert, delivering presentations at external events.
Digital Marketing Manager
K-Logic (Top Digital Marketing Agency)
02.2013 - 06.2014
- Managed the digital marketing campaigns for large-scale accounts, assisting clients to meet their objectives and exceeding performance targets.
Education
B.A in Economics and Sociology -
Tel-Aviv University
Professional journalism studies -
Tel-Aviv University
Skills
- Resourceful problem solver who thrives in fast-paced ambiguous environments
- Create order out of chaos by planning and implementing efficient processes
- Quick learner with a natural curiosity, enabling rapid adaptation to new industries
- Foster positive culture and lead teams towards collective success
Other / Volunteer Work
- Lieutenant in the Israeli Navy - Chief of Staff & team lead
- Founder & participant in multiple education volunteer programs
- Former Psychometric Entrance Test (PET) & GMAT instructor
- Board games enthusiast
Timeline
Product Strategy & Operations Senior manager
Google Play
01.2019 - Current
Global Product Lead, Ads
Google
07.2016 - 01.2019
Account Manager & Analyst
Google
06.2014 - 07.2016
Digital Marketing Manager
K-Logic (Top Digital Marketing Agency)
02.2013 - 06.2014
B.A in Economics and Sociology -
Tel-Aviv University
Professional journalism studies -
Tel-Aviv University
Similar Profiles
Elena BuenrostroElena Buenrostro
Global Activation & Engagement Brand Marketing Manager at Google PlayGlobal Activation & Engagement Brand Marketing Manager at Google Play
NUR HADA ZAMANHURINUR HADA ZAMANHURI
Information Security Data Digital Reviewer at Accenture- Google PlayInformation Security Data Digital Reviewer at Accenture- Google Play
NIKHIL PATILNIKHIL PATIL
Android Developer at Google Play StoreAndroid Developer at Google Play Store