Summary
Overview
Work History
Education
Skills
Other / Volunteer Work
Timeline
Generic

Dafna Gal

Los Altos,CA

Summary

Experienced leader with over a decade of expertise across product strategy, operations, and go-to-market. Experience working with executive leadership and proven success in helping large organizations operate effectively to achieve business goals. Over the years I've specialized in multiple industries including Ads, Apps & Games, Marketplaces, Payments & eCommerce.

Overview

11
11
years of professional experience

Work History

Product Strategy & Operations Senior manager

Google Play
01.2019 - Current
  • Developed and led the operational process for setting and tracking Play-wide monetization OKRs, resulting in increased accountability and a unified roadmap across 5 previously siloed organizations
  • Built and led a high performing team, effectively managing cross-functional projects across product, engineering, business development, analytics, etc
  • Supported the Apps GM in establishing the newly formed Apps org and defining the multi-year vision; serving as a core member of the Apps leadership team
  • Identified key gaps and opportunities to land Play's top priorities and developed programs and scaled solutions to close the gaps.

Global Product Lead, Ads

Google
07.2016 - 01.2019
  • Lead the go-to-market for a diverse suite of SMB Ads products, maximizing revenue while ensuring optimal performance for customers
  • Delivered insights on business metrics to cross-functional partners and executive leadership
  • Gained an in-depth understanding of SMB customers' needs and pain points, collaborating with product teams to influence product development
  • Spearheaded the global activation strategy for Smart Shopping campaigns from beta through to public launch, reaching $xxxM ARR in the first 6 months.

Account Manager & Analyst

Google
06.2014 - 07.2016
  • Managed a portfolio of large clients (>$100M ARR) serving as their marketing consultant, fostering strong relationships, identifying expansion opportunities, and utilizing data and research to optimize performance
  • Acted as a subject matter expert, delivering presentations at external events.

Digital Marketing Manager

K-Logic (Top Digital Marketing Agency)
02.2013 - 06.2014
  • Managed the digital marketing campaigns for large-scale accounts, assisting clients to meet their objectives and exceeding performance targets.

Education

B.A in Economics and Sociology -

Tel-Aviv University

Professional journalism studies -

Tel-Aviv University

Skills

  • Resourceful problem solver who thrives in fast-paced ambiguous environments
  • Create order out of chaos by planning and implementing efficient processes
  • Quick learner with a natural curiosity, enabling rapid adaptation to new industries
  • Foster positive culture and lead teams towards collective success

Other / Volunteer Work

  • Lieutenant in the Israeli Navy - Chief of Staff & team lead
  • Founder & participant in multiple education volunteer programs
  • Former Psychometric Entrance Test (PET) & GMAT instructor
  • Board games enthusiast

Timeline

Product Strategy & Operations Senior manager

Google Play
01.2019 - Current

Global Product Lead, Ads

Google
07.2016 - 01.2019

Account Manager & Analyst

Google
06.2014 - 07.2016

Digital Marketing Manager

K-Logic (Top Digital Marketing Agency)
02.2013 - 06.2014

B.A in Economics and Sociology -

Tel-Aviv University

Professional journalism studies -

Tel-Aviv University
Dafna Gal