Dahlia Owens
Dallas/Fort Worth Area,TX
Summary
Results-oriented Marketing Manager with over 13 years of experience in the medical sector, excelling in strategic planning and market development. Expertise in building referral relationships and enhancing client management through innovative marketing strategies and demographic analysis. Proven leader capable of mentoring teams to surpass performance metrics while achieving high client satisfaction. Strong background in analyzing market trends to create targeted campaigns that drive growth, brand recognition, and revenue enhancement.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Fort Worth Hand Center
01.2022 - Current
- Maintained relationships with key customers and referral sources through regular communication.
- Monitored competitors' activities to stay ahead in the market.
- Tracked, analyzed and reported on marketing program results.
- Coordinated marketing events for showcasing product and service offerings.
- Generated ideas to increase sales through creative promotions.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Supervised creation of marketing materials and collateral.
- Analyzed market trends to identify potential opportunities for growth.
Market Development Manager
DFW Center for Spinal Disorders
02.2019 - Current
- Led market expansion initiatives, boosting referral sources.
- Implemented innovative marketing tools to enhance team efficiency.
- Enhanced collaboration with medical professionals, resulting in substantial referral growth.
- Studied market dynamics for better alignment of products with customer demands, increasing ROI.
- Increased satisfaction levels through implementation of client-driven service improvements.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Identified potential clients, built relationships, and negotiated contracts.
Marketing Manager
Lumin Health
02.2014 - 01.2017
- Developed strategic plans for multiple medical specialty offices using demographic research.
- Established and grew a network of referral sources through strategic relationship management.
- Enhanced retention metrics by fostering trust through exceptional customer interactions.
- Established connections with vendors and suppliers for improved cost management.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Cultivated a culture of innovation and continuous improvement within the business development team.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Guided physician liaisons to enhance their professional development.
- Interviewed and hired talented individuals to add value to marketing team.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
Regional Sales Manager
DME
11.2011 - 01.2014
- Coordinated and delivered in-service education focused on orthotics application.
- Presented information demonstrating value of utilizing devices and services.
- Developed new business in a highly competitive market.
- Negotiated and drafted contracts with physicians, clinic administrators, and managers.
- Presented one-on-one selling presentations to a broad range of physicians and healthcare providers.
Education
Bachelor of Science -
University of North Texas
Denton, TXSkills
- SEO strategy Development
- Team development
- Analytical Problem-Solving
- Strategic Partnership Development
- Strong Interpersonal Communication
- Collaborative Marketing Strategies
- Marketing campaign development
- KPI tracking
- Staff management
- Partnership development
- Strategic planning
References
References available upon request.
Timeline
Marketing Manager
Fort Worth Hand Center
01.2022 - Current
Market Development Manager
DFW Center for Spinal Disorders
02.2019 - Current
Marketing Manager
Lumin Health
02.2014 - 01.2017
Regional Sales Manager
DME
11.2011 - 01.2014
Bachelor of Science -
University of North Texas
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