Summary
Overview
Work History
Education
Skills
Websites
Certification
Philanthropy
Technical Depth
Timeline
Generic
Daiquiri Rosen

Daiquiri Rosen

Lenexa,KS

Summary

Performance-driven Vice President with 15+ years experience leading effective marketing strategy and campaign execution. Strategic planner, problem-solver, presenter, and collaborator with excellent business, financial, and technical acumen. Demonstrated record of success building successful teams, managing profitable operations, and fostering collaboration.


Well-versed in interfacing and collaborating on business processes to drive results based using data-driven insights. Known for exceptional employee development, establishing KPIs/metrics, and developing scorecards, workflows, and user journeys.


Skilled in working under pressure and adapting to new situations and challenges using forward-thinking approach and strong oral and written communications.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Vice President, Marketing Operations

Crux KC
11.2022 - 05.2023
  • Developed and executed wide-ranging marketing campaigns, capitalizing on digital marketing, social media, affiliates, and offline channels to deliver a30% increased ROAS.
  • Facilitated positive relationships with vendors to negotiate contract terms 5x more profitable for agency.
  • Led integration of systems and data capture for CRM while introducing project management platform to optimize data analytics, deliver 100% employee adoption, and reduce technical debt 30%.
  • Overhauled key performance indicators (KPIs) and metrics, standardized scorecards, reports and dashboards, and established cadence for review.
  • Modernized service offers with 20% higher profitability by using deep data analysis skills and training sales teams to run profitability analysis prior to contract execution.
  • Demonstrated excellent leadership and communication skills to motivate employees, build competent teams, increase collaboration 100%, and improve employee satisfaction 25%.
  • Increased company growth 20% through collaboration with CEO, sales, digital/web, creative, and client account departments.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for client support.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Expanded opportunities to improve business process flows and productivity 50%.

Director, Marketing Technology (MarTech)

VMLY&R
06.2021 - 10.2022
  • Spearheaded and executed successful, multifaceted marketing plans across multiple channels, seven clients, and four industries.
  • Monitored and coordinated workflows to optimize resources.
  • Translated marketing-specific business objectives into IT requirements for three clients, reducing technical debt 25% and improving marketing campaign performance over 50%.
  • Conceived and deployed data-driven campaign strategies, solutions to integrate cloud platforms with client legacy systems, solved complex problems, thus improving efficiencies 25%.
  • Formed strategic partnerships and connected with potential clients to drive business development.
  • Expanded Salesforce usage for two clients, doubling marketing campaign performance in three months.
  • Generated 100% client satisfaction as lead director for three strategic accounts.

Director, ECommerce and Digital Marketing

DEMDACO
11.2019 - 06.2021
  • Led marketing strategy, marketing operations, customer service, and sales operations, executing over 50 marketing campaigns per month while managing 20+ strategic programs.
  • Doubled marketing performance for SEO, SEM, social media, affiliates, display, television, print, and video campaigns.
  • Pioneered centralization, cleansing, and storage of data from multiple collection points, creating 45% improved audience targeting, 25% higher NPS, and $650K annual reduction in technical debt.
  • Shaped and managed $1.5M+ annual marketing budget, maximizing campaign reach by aligning tactics with optimal channels.
  • Accelerated company performance 40% through scalable process optimization, campaign automation, collaboration, eCommerce improvements, and operational efficiencies.
  • Generated 78% of net B2B trade show sales (vs. 24% prior year) by conceptualizing and executing a comprehensive marketing strategy during COVID.
  • Rehabilitated marketing and sales operations to create 182% incremental annual revenue (over $1M) through smart campaigns that outpaced all prior years 150%.
  • Mitigated company risk of violating regulatory compliance laws (ADA, PII, GDPR, CPNI, and CANSPAM) by updating terms and conditions, privacy policies, and marketing best practices.

Account Director

Unbound Agency
08.2018 - 11.2019
  • Directed agency's largest client projects with eye for quality and customer needs.
  • Extracted and interpreted data for analysis and presentation of campaign recommendations for 27 brands, securing 62% improved marketing performance and incremental revenue.
  • Convinced and trained client's marketing teams to test multi-channel advertising tactics, A/B content and site testing, resulting in 37% higher campaign metrics.
  • Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
  • Collaborated cross-functionally with headquarters and regional teams nationally to maintain consistent message and experience.
  • Improved quality of leads generated 25% and refined due diligence process for VP, Business Development.
  • Interviewed, hired, and managed 100% of outsourced contract resources (copywriting, design, coding, and event marketing assets).

Education

Bachelor of Science - Business

Kansas State University
Manhattan, KS

Skills

  • Continuous Improvements and Efficiencies
  • Online and Traditional Marketing and Advertising Strategy and Execution
  • Data Capture, CRM Management, and Analytics
  • Complex Problem Solving and Creative Thinking
  • Strong Judgement and Decision-Making
  • Leadership and People Development
  • Vendor Management and Collaboration
  • Oral and Written Communication
  • Analytical Mind-set and Attention to Detail
  • Program and Program Management
  • Profitable Promotions and Marketing Campaigns
  • Audience Segmentation and Personalization

Certification

  • Certified Salesforce Marketing Cloud Email Marketing Specialist. Certificate number #22683792.
  • Marketo (requires renewal).
  • Managing Projects in Organizations: George Washington School of Business
  • HubSpot: in progress



Philanthropy

  • Leukemia & Lymphoma Society:
  • 2022 LLS Students of the Year Campaign, parent mentor to winning team
  • Ongoing fundraising
  • Camp Quality USA: Spokesperson (campaign video) • Ongoing fundraising
  • The Dream Factory of Greater Kansas City: Director of Screening • Director of Marketing
  • Bags of Fun Kansas City: Keynote Speaker for Black & White Gala • Ongoing fundraising

Technical Depth

Proficient across all platforms with ability to go deep and roll up sleeves when necessary: 


CRM and Marketing Campaign Execution: Salesforce • HubSpot • Listrak • Klaviyo • AEC/AEM • Google Marketing Platform • Function Point • Facebook • Instagram • Pinterest • Twitter • YouTube • Sprout Social • Hootsuite • Salesforce • Khoros • YotPo • Display Ads (Google, Yahoo, Bing)


Project Management and Operations: Microsoft Suite (Admin level) • MS 365 • Quickbase • Workflows • Oracle • Function Point • Salesforce • JIRA • Basecamp • Trello • Monday • Smartsheets • Hive • Microsoft SharePoint


Data Analytics and Reporting: Google Analytics • Google Data Studio • Customer Data Platforms (CDP) • Power BI/ Automate • Quickbase • SEM Rush • Ahrefs • Moz • Screaming Frog • Cognos • Tableau • Excel • Quickbooks • Cognos (IBM) • SAP (Qualtrics)


Creative Platforms: Invision (wireframes) • Issuu • Keynote • AEM/Adobe Creative Libraries • Salsify • Canva • SAM Software • Meta Tags/Titles/Descriptions • Approval Workflows • Acquia DAM • Adobe Advertising Cloud • Webdam • Oracle Content and Experience Cloud • Salesforce Media Cloud 

Timeline

Vice President, Marketing Operations

Crux KC
11.2022 - 05.2023

Director, Marketing Technology (MarTech)

VMLY&R
06.2021 - 10.2022

Director, ECommerce and Digital Marketing

DEMDACO
11.2019 - 06.2021

Account Director

Unbound Agency
08.2018 - 11.2019

Bachelor of Science - Business

Kansas State University

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Daiquiri Rosen