Daisy Martinez
San Antonio,TX
Summary
Effective and experienced social media and marketing specialist with strong expertise in promotional campaigns, event coordination, and digital audience engagement. Experienced working in sports entertainment, hospitality, community organizations, and cultural events while utilizing strategic social media marketing and multimedia storytelling.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Marketing Specialist & Event Coordinator
Twin Peaks
San Antonio, TX
01.2024 - 10.2024
- .Developed engaging content for social media platforms to enhance brand visibility.
- Managed social media platforms including Instagram and Facebook reaching over 29,000 followers.
- Coordinated events and collaborations with brands like Shiner Bock, Buffalo Trace and Bud Light.
- Produced promotional video and photo content generating views ranging from 13K to over 1M.
- Developed engaging content for social media platforms to enhance brand visibility.
- Led local store marketing (LSM) initiatives to drive foot traffic through targeted promotions, events, and in-store activations
- Planned and executed community-driven marketing events, including collaborations with the San Antonio Brahmas (UFL) and private events with the San Antonio Police Department, increasing local engagement and visibility.
Social Media & Marketing Specialist Intern
Twin Peaks
McAllen, TX
- Created content for digital platforms, enhancing brand visibility and engagement.
- Grew Instagram to 13K+ followers within internship period through strategic content creation
- Managed digital campaigns reaching 542K+ monthly accounts
- Executed promotional events and activations, including UFC fight nights and NFL game days and giveaways
- Coordinated brand partnerships and giveaways with Miller Lite and Bud Light
- Supported community outreach initiatives engaging teachers, veterans, active military, and first responders
- Awarded “Social Media of the Year” (2023) by Avalanche Food Group for outstanding digital marketing performance at Twin Peaks
Parks & Recreation / Aquatics
City of McAllen
McAllen, TX
- Assisted in coordinating departmental recreational events and community programming.
- Planned and executed aquatics programs and community events, increasing local engagement and participation
- Served as a Learn-to-Swim Coach for Pre-K, developing structured lesson plans and daily instructional activities
- Designed and led water aerobics classes for participants ranging from young adults to seniors, creating customized workouts for diverse fitness levels
- Coordinated weekly programming and events, ensuring smooth operations and strong community involvement
Promotions, Advertising & Game Operations
San Antonio Missions Baseball Club
San Antonio, TX
05.2025 - Current
- Support execution of in-game promotions, theme nights, and fan engagement activities.
- Collaborate with marketing and advertising teams to coordinate promotional campaigns tied to games and special events.
- Assist with on-field entertainment, sponsor activations, giveaways, and live game-day operations.
- Adapt promotional strategies in real time based on crowd energy and game developments.
Parks and Recreation
City of Pharr
Pharr, TX
12.2019 - 05.2021
- Assisted in planning and executing recreational programs and community events
- Supported daily operations through scheduling, administrative tasks, and participant coordination
- Ensured smooth event execution while delivering positive and safe participant experiences
- Enforced program rules and safety guidelines while maintaining a welcoming and professional environment
- Collaborated with team members to support community outreach initiatives and program success
Event Host & Master of Ceremonies
Freelance
San Antonio, TX
12.2023 - Current
- LowLow Annual Lowrider Car Show Co Host (@lowlowcarshow), leading live programming, crowd engagement, and on-stage announcements
- Served as event host for San Antonio Police Officers Association (SAPOA) “Blue Cares” outreach events, supporting community engagement initiatives
- Facilitated audience interaction, contests, and sponsor shoutouts for large-scale public events
- Collaborated with event coordinators, vendors, and sponsors to ensure smooth event flow and execution
- Demonstrated strong stage presence and public speaking skills in high-energy, live environments
Campaign Assistant
Sara Martinez for Judge Campaign (Democratic Primary, Dallas County)
Dallas, TX
01.2026 - 03.2026
- Engaged directly with voters through door-to-door outreach, effectively communicating campaign messaging
- Assisted in live, on-site election operations, interacting with voters in a fast-paced environment
- Represented the campaign at community events, building connections with diverse audiences
- Contributed to multi-channel marketing efforts including social media, signage, and direct mail outreach
- Supported grassroots initiatives aimed at increasing voter awareness and participation
Education
Bachelor of Arts - Mass Communications
University of Texas Rio Grande Valley
01.2023
Skills
- Marketing
- Social Media Strategy
- Event Coordination
- Promotional Campaigns
- Video Editing
- Public Speaking
- Community Engagement
- Bilingual (English & Spanish)
Certification
Google – Foundations of Digital Marketing and E-Commerce (Coursera)
Languages
Spanish
Professional Working
Timeline
Campaign Assistant
Sara Martinez for Judge Campaign (Democratic Primary, Dallas County)
01.2026 - 03.2026
Promotions, Advertising & Game Operations
San Antonio Missions Baseball Club
05.2025 - Current
Marketing Specialist & Event Coordinator
Twin Peaks
01.2024 - 10.2024
Event Host & Master of Ceremonies
Freelance
12.2023 - Current
Parks and Recreation
City of Pharr
12.2019 - 05.2021
Social Media & Marketing Specialist Intern
Twin Peaks
Parks & Recreation / Aquatics
City of McAllen
Bachelor of Arts - Mass Communications
University of Texas Rio Grande Valley
Community & Cultural Engagement
San Antonio Lowrider Community, Cultural Advocate & Show Host, 2022, Present, Host and participate in major Texas lowrider events including the San Antonio Lowrider Supershow., Promote Latino and Chicano culture through storytelling, media, and event promotion., Assist with event logistics, promotion, and audience engagement.
Political Campaign Experience
- Dallas County Democratic Primary Campaign – Assistant Campaign Support
- Assisted the campaign team supporting Democratic primary candidate Sara Martinez in Dallas County.
- Helped coordinate community outreach efforts, campaign events, and voter engagement activities.
- Conducted rapid research on local political issues and helped gather information for campaign messaging and materials.
- Supported logistical preparation for events, scheduling, and campaign communications.