Dakotah Hernandez-Robison
Santa Fe,NM
Summary
Dynamic Venue Manager at The Bridge @ Santa Fe Brewing, adept in event planning and management with a proven track record of increasing event bookings through exceptional relationship building and vendor negotiations. Leveraged expertise in audio-visual management and personnel management to exceed profitability targets, enhancing brand visibility and operational efficiency.
Overview
15
15
years of professional experience
Work History
Venue Manager
The Bridge @ Santa Fe Brewing
05.2016 - 11.2024
- Managed staff scheduling, hiring, and training to ensure a high level of service quality at all times.
- Evaluated customer feedback on a regular basis to identify areas for improvement within venue operations and implemented necessary changes accordingly.
- Supervised events from start to finish using effective crowd control methods.
- Implemented and enforced safety policies and procedures to manage risks and prevent accidents and mishaps.
- Maintained updated knowledge of industry trends, competitor offerings, and market demands to inform strategic decisions about future event offerings at the venue.
- Increased event bookings by developing and maintaining strong relationships with clients and vendors.
- Conducted regular venue maintenance checks and oversaw repairs as needed, maintaining a safe and visually appealing environment for guests.
- Collaborated with marketing team to promote the venue through social media campaigns, resulting in increased brand awareness.
- Negotiated favorable contracts with suppliers to reduce costs while maintaining high-quality products and services for events.
- Optimized space utilization within the venue by designing flexible floor plans that could accommodate various types of events ranging from intimate gatherings to large-scale functions.
- Developed annual budgets for the venue operations, closely monitoring expenses to ensure profitability targets were met or exceeded.
- Maximized cost-effectiveness by complying with budget, labor and revenue benchmarks.
- Ensured smooth execution of events by coordinating logistics, catering, audio-visual equipment, and other essential services.
- Facilitated seamless transitions between events by efficiently managing setup and breakdown processes for each engagement held at the venue.
Artist Manager/Music Producer
Holtzman Entertainment
01.2012 - 04.2016
- Supported artist goals with corresponding action plans and timelines.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
- Oversaw licensing of tracks to other labels.
- Assisted clients with establishing release timelines and flow of related marketing assets.
- Managed portfolio of developing and established accounts to provide clients with strategic guidance.
- Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
- Established strong relationships to partner with and navigate artists with wide range of personality types.
- Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
- Managed tour logistics to ensure smooth operations, minimizing cancellations and delays.
- Organized promotional events to showcase talent and generate buzz around upcoming releases.
- Oversaw budget planning process; identified potential savings areas without affecting planned outcomes.
- Increased artists'' exposure by strategically leveraging social media and marketing campaigns.
- Mentored emerging talents through career development guidance and tailored growth plans.
- Streamlined communication between artists, agents, and producers for more efficient collaboration.
- Developed successful artist branding strategies for enhanced market presence and fan engagement.
- Expanded artist networks by fostering relationships with key industry professionals and influencers.
- Provided hands-on assistance during recording sessions; ensured timely completion of projects while maintaining quality standards.
- Secured high-profile collaborations for artists, boosting their credibility within the industry.
- Collaborated with public relations teams, secured press coverage that boosted overall brand visibility.
- Maintained relationships with high-profile clients in entertainment industry through consistent communication.
- Oversaw diverse aspects of talent representation and bookings, confirming efficient operations.
- Assisted clients with developing personal brand and public image.
- Optimized sound quality in recordings by utilizing advanced mixing techniques and professional audio software tools.
- Established a reputation for excellence in music production by consistently delivering high-quality projects that exceeded clients'' expectations.
- Collaborated with graphic designers and photographers to create visually appealing album artwork that complemented the music''s overall theme.
- Sourced talented session musicians for recording projects, enhancing the overall musicality of clients'' work.
- Streamlined studio sessions by effectively managing time and resources, ensuring projects were completed within deadlines.
- Mentored aspiring producers through workshops and one-on-one coaching sessions, imparting valuable knowledge about the intricacies of the profession.
Studio Manager/Assistant Teacher
Santa Fe Community College
08.2010 - 05.2012
- Established a positive work environment, fostering collaboration among staff members to improve productivity and creativity.
- Coordinated daily studio operations, including assisting students with projects to complete projects.
- Worked with teachers to design lesson plans and coordinate activities for classes.
- Monitored and reported student progress and development, offering mentoring as needed.
- Assisted in implementation of new learning tools, systems and materials.
- Adapted teaching methods and materials to meet students' varying needs.
- Supervised studio students for timely, accurate and high-quality task completion.
Tutor, Special Needs Students
ABC Tutoring
08.2009 - 05.2010
- Developed strong relationships with students and their families, fostering open communication channels to address individual concerns and progress updates.
- Enhanced learning experiences for special needs students by implementing individualized education plans tailored to their unique requirements.
- Improved student engagement and understanding by utilizing differentiated instruction techniques.
- Provided one-on-one tutoring sessions for students struggling in specific subject areas, resulting in improved academic performance and overall confidence.
Education
Bachelor of Arts - Sociology/Art/Ceramics & Printmaking
New Mexico Highlands University
Las Vegas, NM05-2009
Skills
- Writing and verbal communication
- Relationship building
- Personnel management
- Event promotion
- Vendor management/relations/negotiation
- Event planning and management
- Facility maintenance/oversight
- Event planning expertise
- Audio-visual management
- Venue/Staffe supervision
- Special events management
- Budget development/control
Timeline
Venue Manager
The Bridge @ Santa Fe Brewing
05.2016 - 11.2024
Artist Manager/Music Producer
Holtzman Entertainment
01.2012 - 04.2016
Studio Manager/Assistant Teacher
Santa Fe Community College
08.2010 - 05.2012
Tutor, Special Needs Students
ABC Tutoring
08.2009 - 05.2010
Bachelor of Arts - Sociology/Art/Ceramics & Printmaking
New Mexico Highlands University
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