Summary
Overview
Work History
Skills
Affiliations
Hobbies and Interests
References
Timeline
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Dale L. Reutter

Dale L. Reutter

Waleska,United States

Summary

Dynamic leader at WM Coffman, LLC, known for elevating annual sales to $48.6 million through strategic sales analytics and team motivation. Proven expertise in accelerating sales cycles and optimizing customer segmentation, resulting in consistent revenue growth. Recognized for operational excellence across diverse industries with a focus on driving bottom-line results. Aiming to leverage these skills to further enhance organizational performance and market presence.

Overview

38
38
years of professional experience

Work History

Vice President of Sales & Distribution

Fitts Industries, Inc
06.2017 - Current
  • Manage wholesale sales of wood and iron stair parts to lumber yards, millwork distributors, and stair builders across the United States and Japan.
  • Managing and traveling with our 14 independent sales representatives.
  • Supervised marketing activities, warehouse tasks, logistics functions in both facilities.
  • Resolved customer complaints regarding sales and service.
  • Reviewed and analyzed sales performance against plans to determine effectiveness.
  • Planning and submitting annual budgets, reviewing monthly P&L with ownership.
  • Created comprehensive reports on sales performance metrics for senior management review.

President

WM Coffman, LLC
01.2012 - 05.2017
  • Increased annual sales to $48.6 million with a consistent yearly growth rate, achieving 10% EBITDA.
  • Analyzed financial statements and forecasts to improve programs, performance and policies.
  • Integrated marketing and sales strategies with business development and operational leadership plans.
  • Analyzed competitive landscape to inform strategic decision-making.

President

Window and Door Design Centre / Division of Georgia Flush Door Sales
01.1997 - 01.2004
  • Responsible for contractor and homeowner sales and operations for Marvin Windows and Doors, Jeld-Wen interior and exterior doors, Decora kitchen and bath cabinetry, LJ Smith stair parts, and HB&G wood and composite columns.
  • Managed sales and operational activities across four showrooms.
  • Expanded business to multiple locations in Atlanta, Fayetteville, Savannah, Georgia and Destin, Florida.

South Atlanta Territory Sales Representative

Georgia Flush Door Sales
01.1987 - 01.1997
  • I was hired as the Operations Manager overseeing shipping and receiving for a two-step distributor/manufacturer of interior doors, exterior wood and steel doors, shop-built wood windows, Marvin Windows and Doors, HB&G columns, White River interior trim, Jeld-Wen Windows, and Doors.
  • Our territory covered the entire Southeastern United States, with seven distribution locations.
  • I was promoted to Territory Sales Representative in 1989, calling on lumberyards and millwork suppliers.
  • My territory grew over the years, from Hiawassee, Georgia, Toccoa, Georgia, down through Metro Atlanta, as far south as Savannah, Georgia.
  • Providing take-offs and job site walk-throughs with dealers, contractors, and homeowners on a weekly basis.
  • I scheduled appointments and visited with local architects.
  • Teaching AIA-accredited courses through box lunches for Marvin Windows and Doors.

Skills

  • Sales analytics
  • Marketing alignment
  • Customer segmentation
  • Industry expertise
  • Sales operations
  • Pricing strategy
  • Trade show representation
  • Sales team motivation
  • Key account growth
  • Revenue generation

Affiliations

  • Stair Builders and Manufactures Association (SMA), 21 years, Past SMA President, 2020 - 2023
  • World Millwork Association, Member since 1990

Hobbies and Interests

  • College Football
  • Boating
  • Spending time with my wife
  • Mentoring others in the millwork industry

References

References available upon request.

Timeline

Vice President of Sales & Distribution

Fitts Industries, Inc
06.2017 - Current

President

WM Coffman, LLC
01.2012 - 05.2017

President

Window and Door Design Centre / Division of Georgia Flush Door Sales
01.1997 - 01.2004

South Atlanta Territory Sales Representative

Georgia Flush Door Sales
01.1987 - 01.1997

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Dale L. Reutter