Dallana Umaña
West New York,NJ
Summary
Results-driven event and operations manager with 8 years of experience in corporate events and trade shows. Proven expertise in budget oversight, vendor relations, and enhancing attendee engagement to drive business growth. Demonstrated success in cross-functional collaboration and event logistics, ensuring impactful experiences for all participants and aligning event strategies with business objectives.
Overview
10
10
years of professional experience
Work History
Marketing & Event Manager
Kornit Digital
Englewood, NJ
01.2019 - Current
- Lead the planning and execution of 15+ annual corporate events, trade shows, webinars, product launches, and customer engagement programs.
- Manage event budgets exceeding $1M annually, achieving approximately 20% cost savings through strategic vendor negotiations and operational efficiencies.
- Partnered cross-functionally with sales, product marketing, and leadership teams to align event strategies with business objectives and revenue goals.
- Oversaw end-to-end event logistics, coordinating venue selection, vendor management, production timelines, registration processes, and on-site execution.
- Developed and executed multi-channel marketing campaigns across email and social media to enhance attendee engagement and increase event visibility.
- Improved customer engagement by 30% through enhanced event experiences and targeted marketing initiatives.
Senior Event Coordinator
Physicians World
Lyndhurst, NJ
01.2017 - 01.2019
- Managed small- to mid-scale pharmaceutical meetings and events, ensuring compliance with industry regulations and client standards.
- Coordinated event logistics including scheduling, presentation materials, speaker support, and attendee communications.
- Tracked and monitored event budgets with attention to detail, minimizing discrepancies and enhancing reporting accuracy for financial accountability.
- Enhanced attendee satisfaction by integrating participant feedback into event planning, leading to improved future experiences.
- Developed executive-facing presentations and meeting materials for internal leadership and external stakeholders.
Education
Bachelor of Arts - Hospitality Business Management
St. John's University
Queens, NYSkills
Highlighted Achievements
- Managed $1M+ annual event budgets with successful cost optimization strategies
- Executed 15+ annual trade shows, webinars, and corporate events
- Increased customer engagement by 30% through targeted event marketing initiatives
- Successfully managed bilingual communications and engagement in English and Spanish
Tools and Platforms
- Salesforce
- Microsoft Office Suite
- Adobe Acrobat Pro
- Zoom/Webinar Platforms
- Canva
- Event Registration Platforms
- Social Media Management Tools
- Asana Project Board
Timeline
Marketing & Event Manager
Kornit Digital
01.2019 - Current
Senior Event Coordinator
Physicians World
01.2017 - 01.2019
Bachelor of Arts - Hospitality Business Management
St. John's University