Dameian M. Narine
New York,NY
Summary
Dynamic eCommerce professional with a flair for the creative and strong interpersonal skills, adept at driving cross-functional collaboration with a proven track record of optimizing processes to address complex business challenges. I am committed to achieving results while embracing continuous learning, eager to leverage my knowledge and expertise gained from years at industry leaders across consumer centric verticals within apparel, accessories, and beauty.
Overview
9
9
years of professional experience
Work History
Sr. Manager, ECommerce Operations & Supply Chain
L'Oreal
06.2023 - Current
- Day-to-day liaison with cross-functional teams and third-party vendors to achieve project milestones, ensure collaboration, mitigate issues, manage escalations, and drive efficiencies.
- Chair recurring tactical meetings with all teams involved in the E2E eCommerce/digital process, providing strategic direction regarding resource allocation decisions.
- Support Operations leads and eCommerce leads, in all aspects of strategy, road mapping, and budgeting.
- Monitor and generate daily and monthly metrics, highlighting opportunities to elevate customer experience, drive growth, and profitability.
- Managed crisis situations, implementing contingency plans to minimize impact on operations.
- Coordinated with IT department to implement new technologies and systems enhancements.
E-Retail Manager, Niche Portfolio
Puig North America
10.2021 - 06.2023
- Build performance and competitive analysis to clearly identify performance versus target, understanding gaps in order to recommend and execute strategies to improve the value equation to the customer.
- Develop a strong strategy and planning (e.g., promotions, allocations, sampling programs, omni-channel executions, etc.) and ensure the quality of execution (e.g., product pages, strong visibility, GWPs/samples set up on time, launches live on time, etc.).
- Analyzed financial data to identify areas of improvement for profitability.
- Maximize the efficiency of communication, leveraging the power of cross-functional teams and resourcefulness (internal and external).
- Conducted inventory management activities such as receiving shipments and maintaining stock levels.
- Attended trade shows, conferences, and other industry events to stay current with trends.
Manager, ECommerce & Email Marketing
Shiseido, Cle de Peau Beauté (CPB)
01.2020 - 10.2021
- Partner with on-site and offshore DEV teams to manage Sprints from idealization and business case presentation to UAT testing, change management, go-live, A/B testing, and hyper care.
- Project manage multiple workflows and team deadlines while providing guidance to creative and development teams to ensure all site enhancements and updates are properly built, tested, and adhere to industry best practices.
- Managed the execution of all on-site marketing campaigns and product launches, all site content updates, and relevant post-launch performance reporting.
- Develop and maintain the yearly promotional, content, and email marketing calendars in partnership with a cross-functional team to ensure a cohesive and consistent brand message.
- Ensured compliance with all applicable laws, regulations, industry standards.
Associate Manager, eCommerce
Shiseido, Cle de Peau Beauté (CPB)
04.2019 - 01.2020
- Managed the execution of all on-site marketing campaigns and product launches; owned the content calendar, and all day-to-day execution for CPB.com.
- Manage site content (HP, PLP, PDP, evergreen, and seasonal pages for campaigns).
- SKU-level performance reporting (purchase behavior, basket affinities, bundling opportunities, new vs. existing purchaser, looking for AOV and/or conversion rate opportunities, as well as SEO optimizations.
- Developed and implemented strategies to ensure cost-efficient operations.
- Analyzed financial data to identify trends and areas for improvement.
- Collaborated with senior management to develop annual operational plans.
Associate, eCommerce Operations, Club Monaco
Ralph Lauren
02.2018 - 03.2019
- Managed item setup and product launches, while overseeing site creative refreshes weekly and monthly to align with business needs and KPIs.
- Analyze site metrics, customer feedback, and other related data to identify opportunities to improve conversion rates and drive revenue growth across product categories.
- Managed all aspects of website design, development, content production, SEO and SEM optimization, and analytics tracking for multiple ecommerce sites.
- Optimized user interface designs across mobile devices through A and B testing techniques.
Assistant, eCommerce Site Operations, RL
Ralph Lauren
11.2016 - 01.2018
- Successfully executed a re-platforming of internal systems and dot-com redesign in six months (Discovery to Launch).
- Worked cross-functionally with buyers and digital brand teams to relentlessly maintain a solid understanding of brand priorities and ever-changing product assortment, to deliver appropriate representation on-site.
- Managed day-to-day activities related to the smooth functioning of the site operations.
- Performed analysis of customer buying patterns to identify opportunities for improvement.
- Ensured all merchandise was priced correctly and accurately labeled according to company policy.
- Analyzed competitive activity within assigned area to identify areas of opportunity.
Merchandising Assistant, RL
Ralph Lauren
02.2016 - 11.2016
- Assisted in the development of D2C merchandising strategies.
- Researched current market trends to inform D2C buying decisions.
- Compiled weekly sales reports to analyze customer buying patterns.
- Oversaw the ordering process from start to finish including invoicing and shipping details.
- Maintained a database of all merchandise stock information including costs, markups, and discounts.
- Tracked seasonal sales performance to identify areas of improvement or growth opportunities.
- Generated detailed reports on product performance in order to make informed decisions about future purchases.
Education
B.B.A - Merchandising/Marketing
LIM College
05-2013
Skills
- Microsoft Office Suites
- JIRA & other CMS tools
- Salesforce Commerce Cloud
- Salesforce Marketing Cloud
- Sales channel analytics
- Operations planning
- Warehousing functions
- Google Analytics
- Adobe Omniture
- Project Management
- Visual Merchandising
- Content Release
- SAP and POS Systems
- Budget oversight
Timeline
Sr. Manager, ECommerce Operations & Supply Chain
L'Oreal
06.2023 - Current
E-Retail Manager, Niche Portfolio
Puig North America
10.2021 - 06.2023
Manager, ECommerce & Email Marketing
Shiseido, Cle de Peau Beauté (CPB)
01.2020 - 10.2021
Associate Manager, eCommerce
Shiseido, Cle de Peau Beauté (CPB)
04.2019 - 01.2020
Associate, eCommerce Operations, Club Monaco
Ralph Lauren
02.2018 - 03.2019
Assistant, eCommerce Site Operations, RL
Ralph Lauren
11.2016 - 01.2018
Merchandising Assistant, RL
Ralph Lauren
02.2016 - 11.2016
B.B.A - Merchandising/Marketing
LIM College