Dan Fraser
Garden Grove,California
Summary
Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.
Overview
2027
2027
years of professional experience
Work History
Sales Representative
BISCO INDUSTRIES
1990 - 1996
- Renewed dormant sales accounts through customized programs.
- Handled all aspects of sales and customer service functions, including new customer identification, customer technical questions, price negotiation, Company liaison between customers and manufacturers to ensure best price, delivery, quality, customer satisfaction and repeat business.
Sales and Marketing Representative
SAGER ELECTRONICS
01.1996 - 10.2019
- Responsible to produce sales and profits in assigned territory by applying sales, marketing, and inventory management skills for over 100 different manufacturers of electronic components.
- Consult with customers; prepare/offer solutions, process customer samples and orders. Handled all aspects of customer service, expediting products, stocking correct product, obtaining special pricing to maximize profits. Resolve customer concerns and complaints.
- Identify new customers and follow up with manufacturer representatives and other team members to solidify new business.
- Work closely with engineers, purchasing, and other team members to facilitate new design solutions at customers and procure new business.
- Consistently meet and exceed monthly sales and shipping budgets.
- Work with vendors to promote products and secure special price contracts.
- Managing inventory to customer specific programs to meet customer JIT delivery schedules.
- Working knowledge of ISO9001:2000 standards and requirements.
Inside Sales Manager
INTERSTATE CONNECTING COMPONENTS
11.2019 - Current
- Led Inside Sales Team: Managed a team of 17 (7 Sales Reps,9 Customer Service, 1 Business Development), driving performance through coaching, mentoring and setting clear sales targets.
- Drove Revenue Growth: Increased sales revenue exceeding sales budgets 7 years straight through strategic management, upselling and cross selling initiatives.
- Developed Sales Strategies: Designed and implemented effective sales processes, including lead generation, pipeline management, and closing techniques.
- Monitored KPIs and Metrics: Analyzed key performance indicators (i.e, call volume, average orders size, LOB) to identify trends and implement corrective actions, to improve overall team efficiency.
- Managed Customer Relationships: Oversaw key accounts, resolving escalations and fostering long term client relationships contributing to customer satisfaction and retention.
Education
Bachelor of Science - Organizational Management
Hope International University
01-1999
Skills
- Microsoft Windows, Word, Excel, Access, Outlook, Peoplesoft, Lotus Notes, Supply Win and Customer application-specific sales software programs
- Sales expertise
- Relationship building
- Upselling and cross selling
- Objection handling
- Sales strategy development
- Complex Problem-solving
- Customer retention
- Negotiation tactics
- Relationship selling
- Performance improvement
- Process improvement
- Strategy development
- Staff training
Accomplishments
- 2019- Present: Grew territory from $22 million to $63 million .
- Consistently achieve top five ranking nationwide in Sales and Marketing personnel at Sager Electronics 15 years running.
- 2015-2016 Career numbers in 20 year employment Sager in GP dollars and Sales dollars.
- 2014 QSC Superior Service award recipient.
- 2013 Sager Salesman of the year Fountain Valley division.
- 2011 #1 in gross profit sales dollars at Sager Electronics
- 1999 Nov, Outstanding sales performance # 1 in the company.
- 1997 Sept, Outstanding sales performance #1 shipments in the company
- 1997 August, Outstanding sales performance #1 bookings in the company
- Dave Munroe Sales award winner at Bisco Industries.
- Salesmen of the year Bisco Industries 1991
Timeline
Inside Sales Manager
INTERSTATE CONNECTING COMPONENTS
11.2019 - Current
Sales and Marketing Representative
SAGER ELECTRONICS
01.1996 - 10.2019
Sales Representative
BISCO INDUSTRIES
1990 - 1996
Bachelor of Science - Organizational Management
Hope International University
EXPERTISE
- 30+ years of strong and diverse sales, marketing and inventory management experience in electronic and electrical mechanical distribution sales.
- Major strengths in all aspects of the sales and marketing cycle. Encompassing new account identification, strategic and synergistic sales, customer relationship development, price negotiation, competitive analysis, lead development, inventory management and order procurement and follow up.
- Possess efficient analytical and problem-solving abilities. Proficient in assessing customer needs, isolating weaknesses, identifying areas of opportunity, and rapidly tailoring profitable and result-driven solutions.
- Maintains outstanding organizational focus with attention to detail. Adept at balancing multiple competing priorities in high-energy fast-paced environments while meeting time and quality requirements.
- Exemplary communication and interpersonal skills. Relates quickly and professionally with different personalities, cultures, ages, and business levels.
- Consistently strives to make total customer satisfaction the #1 priority, resulting in a high degree of customer loyalty and repeat business.
- Highly industrious, goal-oriented, self-motivated with a proven track record of strong work ethic, dedication, integrity and success.
- Works well either independently or as an active team player.