Dan Luhman
Egg Harbor,WI
Summary
Results-driven professional with broad experience in engineering, marketing, sales, channel and program management. Today, recognized as a leader developing strategic partnerships, strategic planning and developing innovative channel solutions. Strong focus on creating value through team collaboration and delivering consistent results.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Sr. Channel Manager
Rehlko
10.2014 - Current
- Brand changed May 1, 2024 from Kohler to Rehlko
- Drive preference for Rehlko brand with strategic national rental and retail channels through strong relationships
- Drive innovation in channel offerings by introducing new products that drive down total cost of operation and custom programs to ease doing business and increase service satisfaction
- Key player developing business and channel strategies ensuring consistency in corporate mission and objectives
Sr. Product Manager
Kohler Co.
01.2005 - 01.2014
- P&L responsibility for multiple product lines that contribute 45% of total business net sales. Responsible for creating and executing sales growth plans > 11% sales annually.
- Own five-year technology roadmaps, business case development, key market trends, new opportunities, VOC, research, competitive benchmarking, pricing strategies, product specifications, creating sales tools, delivering oral sales presentations, regulations, and analyze potential market opportunities.
- Cross-functional platform team leader and mentor direct reporting product, sales, and marketing specialists.
Sr. Program Manager
Kohler Co
01.2003 - 01.2005
- Lead cross-functional team of design, manufacturing, supply chain, quality, marketing, and sales to launch a $157 million dollar clean sheet product line in a new facility which was 2X larger than historical programs.
- Achieved quality, cost, and unit ramp-up and budget objectives while contending with effects of Hurricane Katrina
- Key player launching first stage-gate NPD Process
Sr. Account Executive
Kohler Co
01.1998 - 01.2003
- National sales account manager for top strategic customers.
- Grew account portfolio an unprecedented 80% sales revenue in less than three years and achieved number one ranking sales growth.
Mechanical Engineer
Kohler Co.
01.1994 - 01.1998
- Successfully designed and launched first ever gaseous fuel closed-loop air-fuel ratio control with three-way catalyst for small internal combustion engine to be used indoors. Technology published SAE paper.
Sr. Applications Engineer
Kohler Co.
10.1987 - 01.1994
- Facilitated design installation, laboratory, and field testing in OEM equipment
Education
Bachelor of Science - Engineering
University of North Dakota
Grand Forks, NDBachelor of Science - Engineering Management
University of North Dakota
Grand Forks, NDMaster of Arts - Business
Marquette University
Milwaukee, WISkills
Strategic Planning
Business Development
Engineering
Channel Management
Financial Management
Technology Roadmaps
Account Management
Brand Management
Program Management
Sales Management
Accomplishments
- Incorporated first ever channel development competencies into Engine business.
- Created and expanded first ever exclusive National Account Rental Program for top 10 Rental Company's in North America.
- Created and expanded first ever Rental Partner Program for reach 4500 Independent Stores
- Consistently achieve YOY growth in placements with National Retailers for Kohler (Rehlko) brand
Certification
- Executive Leadership Training, Center of Creative Leadership, Colorado Springs CO.
- Mark Plan, Product Life Cycle Management Training
- Speak Easy, Executive speaking skill
- Crucial Conversations
Publications & Patents
SAE Paper 932455, D.J. Luhman, “Emission Control of a Propane Fueled small utility engine utilizing Air/Fuel Ratio Control and Three-way Catalyst.” Society of Automotive Engineers, 1993, 11 pages.
USSN 29/346, WH208 Snow Engine, DP-EN-1066
USSN 468,625, Noise Reduction Shroud; EN1050
US D742,822 S Blower Housing with Low Profile Air Cleaner
US D742,924 S Engine Blower Housing with Air Cleaner
US D735,762 S Blower Housing with Low Profile Air Cleaner
US D736,264 S Blower Housing with High Profile Air Cleaner
Personal Interests
- Spoiling grandaughter
- Multi-Ironman Finisher
- DIY Projects
- Investing
Timeline
Sr. Channel Manager
Rehlko
10.2014 - Current
Sr. Product Manager
Kohler Co.
01.2005 - 01.2014
Sr. Program Manager
Kohler Co
01.2003 - 01.2005
Sr. Account Executive
Kohler Co
01.1998 - 01.2003
Mechanical Engineer
Kohler Co.
01.1994 - 01.1998
Sr. Applications Engineer
Kohler Co.
10.1987 - 01.1994
Bachelor of Science - Engineering
University of North Dakota
Bachelor of Science - Engineering Management
University of North Dakota
Master of Arts - Business
Marquette University
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