DAN TOMERLIN
Bakersfield,CA
Summary
Action-oriented and highly motivated Outside Sales Representative recognized for surpassing sales targets through innovative sales strategies, customer-focused solutions, and relentless pursuit of new business opportunities. Offers more than 20 years of progressive sales experience and a strong commitment to accelerating business growth, increasing profitability, and achieving organizational objectives.
Overview
15
15
years of professional experience
Work History
Regional Outside Sales Representative
Simpay
09.2024 - Current
- Spearhead sales strategies in B2B electronic payments and SaaS for retail, restaurant, and e-commerce sectors
- Generated $125k in additional margin for 2025
- Gained 31 new accounts within first half of year
- Earned national top 5 status as sales producer - 2025
- Conduct installations while delivering comprehensive software training for client staff
- Foster connections with decision-makers to strengthen long-term business relationships
- Optimize proposal processes, significantly reducing turnaround times
Territory Sales Manager
Heartland Payment Systems
09.2019 - 09.2024
- Delivered merchant service solutions to retail and restaurant sectors, driving marginal growth in Central California. Developed and led a team of new hires, consistently exceeding monthly sales goals. Implemented strategic training initiatives that maximized employee productivity and enhanced sales effectiveness
- Orchestrated acquisition of 28 new contracts and deployment of 19 point-of-sale systems throughout COVID-19 lockdown phase
- Excelled as team contributor, reaching 136% of quota in 2023
- Attained diamond status for 5 years, highlighting excellence in performance
- Secured vested partnership in 2021, exemplifying strategic acumen and leadership
- Promoted to team sales trainer position in January 2020
Regional Sales Manager
Retriever Payment Systems
04.2014 - 09.2019
- Supervised territory management in Northern and Central California, concentrating on sales of merchant services and point-of-sale solutions
- Secured 77 new accounts
- Executed product installations and software downloads to enhance client onboarding efficiency
- Outperformed annual sales goals, delivering 21% growth in new revenue
- Reclaimed multimillion-dollar revenue account previously held by competitor
- Formed alliances with Mechanics Bank branches (formerly Scott Valley Bank) and California Association of Nurseries and Garden Centers as chosen provider
Regional Account Manager
Polar Electro Inc.
03.2011 - 04.2014
- Executed sales strategies for polar technology products throughout 13 U.S. western states, focusing on universities and kinesiology programs with active engagement of coaches, administrators, and athletic directors
- Conducted bi-weekly in-services and product demonstrations to boost brand visibility. Promoted products at trade shows, sporting events, state and national physical education conferences
- Revitalized lowest performing territory after hire, achieving double sales volume within first year
- Achieved highest rank in marginal growth - education division
- Accelerated account development in Washington, Montana, Arizona, California, Nevada, New Mexico, and Wyoming
Education
Teaching Credential - Single Subject - Phys Ed
Saint Mary's College of California
Bachelor of Arts - Mass Media Communications And Journalism
Sonoma State University
Skills
- Acquiring new business
- Lead generation
- Client relationship
- Sales leadership
- Product education
- Effective problem resolution
- Statistical analysis
- Experience with CRM platforms
Accomplishments
Presidents Club Honors 2024 & 2025
Recognized in Top 5 Sales Producers for 2025
Sales Excellence Award Winner 2024
Promoted to a Team Sales Trainer in 2020
Five-time Incentive trip winner
Hobbies and Interests
Established Member with local BNI and Business Chamber
Volunteer work
Enjoy volunteering with our local community church
Timeline
Regional Outside Sales Representative
Simpay
09.2024 - Current
Territory Sales Manager
Heartland Payment Systems
09.2019 - 09.2024
Regional Sales Manager
Retriever Payment Systems
04.2014 - 09.2019
Regional Account Manager
Polar Electro Inc.
03.2011 - 04.2014
Teaching Credential - Single Subject - Phys Ed
Saint Mary's College of California
Bachelor of Arts - Mass Media Communications And Journalism
Sonoma State University