Established Memberships through BNI and local Business Chamber
Dan Tomerlin
Bakersfield,CA
Summary
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 20-year progressive career background combined with dedication to corporate growth and development.
Overview
15
15
years of professional experience
Work History
Regional Sales Manager
Simpay
09.2024 - Current
- Spearhead sales strategies in B2B electronic payments and SaaS for retail, restaurant, and e-commerce sectors.
- Conduct installations while delivering comprehensive software training for client staff.
- Foster connections with decision-makers to strengthen long-term business relationships.
- Optimize proposal processes, significantly reducing turnaround times
- Formulate and implemented regional sales strategies to elevate market penetration.
- Secured Presidents Club honors 2024 & 2025
- Generated $125k in additional margin for 2025
- Gained 31 new accounts within first half of year.
- Earned top 5 status as sales producer - 2025
- Sales Award Winner; Rookie New Hire - 2024
Territory Sales Manager
Heartland Payment Systems
09.2019 - 09.2024
- Delivered merchant service solutions to retail and restaurant sectors, driving marginal growth in Central California. Developed and led a team of new hires, consistently exceeding monthly sales goals. Implemented strategic training initiatives that maximized employee productivity and enhanced sales effectiveness.
- Orchestrated acquisition of 28 new contracts and deployment of 19 point-of-sale systems throughout COVID-19 lockdown phase
- Excelled as top team contributor, reaching 136% of quota in 2023
- Attained diamond status from 2020-24, highlighting excellence in performance
- Secured vested partnership in 2021, exemplifying strategic acumen and leadership.
- Promoted to team sales trainer position in January 2020
- Qualified for incentive trips 2020 - 24
Regional Sales Manager
Retriever Payment Systems
04.2014 - 09.2019
- Supervised territory management in San Francisco Bay Area and Central California, concentrating on sales of merchant services and point-of-sale solutions.
- Propelled company advancement by onboarding new merchant accounts and extending market influence.
- Facilitated training initiatives for sales personnel to boost performance.
- Developed company website and crafted marketing materials that clearly communicated value propositions to target audiences.
- Executed product installations and software downloads to enhance client onboarding efficiency.
- Conducted weekly training sessions to promote thorough product understanding among staff.
- Outperformed annual sales goals, delivering 21% growth in new revenue
- Secured 77 new accounts
- Reclaimed multimillion-dollar revenue account previously held by competitor
- Formed alliances with Mechanics Bank branches (formerly Scott Valley Bank) and California Association of Nurseries and Garden Centers as chosen provider
Regional Account Manager
Polar Electro Inc.
03.2011 - 04.2014
- Executed sales strategies for polar technology products throughout 13 U.S. western states, focusing on universities and kinesiology programs with active engagement of coaches, administrators, and athletic directors.
- Conducted bi-weekly in-services and product demonstrations to boost brand visibility. Promoted products at trade shows, sporting events, and state and national physical education conferences.
- Revitalized lowest performing territory after hire, achieving double sales volume within first year.
- Achieved highest rank in marginal growth within education division.
- Accelerated account development in Washington, Montana, Arizona, California, Nevada, New Mexico, and Wyoming
- Championed education division's growth by attracting new clients and strengthening relationships with current accounts.
Education
Teaching Credential - Single Subject - Phys Ed
Saint Mary's College of California
Moraga, CABachelor of Arts - Mass Media Communications And Journalism
Sonoma State University
Rohnert Park, CASkills
- Client relationship management
- Territory management
- Sales leadership
- Product education
- Effective problem resolution
- Acquiring new business
- Lead generation
- Statistical analysis
- Experience with CRM platforms
Accomplishments
Presidents Club Honors 2024 & 2025
Recognized in Top 5 Sales Producers for 2025
Sales Rookie of the Year 2024
Promoted to a Team Sales Trainer in 2020
Awarded Diamond status 2020-24
Interests
Timeline
Regional Sales Manager
Simpay
09.2024 - Current
Territory Sales Manager
Heartland Payment Systems
09.2019 - 09.2024
Regional Sales Manager
Retriever Payment Systems
04.2014 - 09.2019
Regional Account Manager
Polar Electro Inc.
03.2011 - 04.2014
Teaching Credential - Single Subject - Phys Ed
Saint Mary's College of California
Bachelor of Arts - Mass Media Communications And Journalism
Sonoma State University