Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
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Dana Gedrick

Dana Gedrick

Summary

Talented Owner with excellent marketing, customer service and facility oversight skills and more than 10 years of experience. Highly effective and comfortable working with people at all levels in organization. Hard-driving business leader offering skill in strategic business planning and team development. Skillfully recruit and train employees at all levels to meet customer and business demands. Articulate, forward-thinking and resourceful in meeting unique needs. Organized Esthetician proficient in computer spa programs, product sales and customer appointment set-up. Sales-focused, customer-oriented Esthetician skilled in various types of facials. Expertise in marketing and promotional events. Well-versed in overseeing all facets of film production, from conceptual development through final delivery. Proficient in every behind-the-scenes position and all related equipment. Versed in working with clients and promoting products.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Owner

The Zen Roller
Santa Barbara, CA
05.2019 - Current

Inventor of Himalayan salt roller for the body and face it is patent pending and it is an LLC company. I created the product and did all the patent work myself . The product is in over 200 stores and on seven different online platforms and has one distributor. All aspects of forming the company and running done by me. The product Is handmade by me.

  • Managed day-to-day business operations.
  • Applied performance data to evaluate and improve operations, target current business conditions, and forecast needs.
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Used print strategies such as newspaper ads, business catalogs and marketing brochures to bring in and capture new customer business.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
  • Capitalized on social media platforms to increase market awareness and recruit sales agents.
  • Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
  • Evaluated suppliers to maintain tight cost controls and maximize business operational performance.
  • Enhanced product awareness by taking pictures of new and available product offerings and posting to company's website and media accounts.

Salt

Salt Caves, Treatments, Products
Santa Barbara, CA
02.2015 - 03.2020

I was retail manager and event planner also lead Esthetician

  • Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
  • Answered constant flow of customer calls with minimal wait times.
  • Leveraged sales expertise to promote products and capitalize on upsell opportunities.
  • Assisted customers with setting appointments, special order requests, and arranging merchandise pick-up.
  • Fielded customer questions regarding available merchandise, sales, current prices and upcoming company changes.
  • Communicated with vendors regarding backorder availability, future inventory and special orders.
  • Cultivated customer loyalty, promoted repeat business and improved sales.
  • Developed community reputation through commitment to customer satisfaction and strong client relationships.
  • Collected customer feedback and made process changes to exceed customer satisfaction goals. I also was event planner
  • Established working relationships with clients by organizing various events.
  • Corresponded with clients to answer questions and resolve issues.
  • Authorized financial transactions with vendors for event services.
  • Arranged salt cave equipment, transportation, and other day-of-event needs.
  • Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
  • Coordinated with participating vendors during event planning. lead esthetician at the spa and helped develop the facial menu
  • Managed spa inventory by keeping detailed track of supply use and forecasting need to direct ordering processes.
  • Sustained operational efficiency, employee performance levels and customer service standards to increase overall spa profits by 40%.
  • Handled high priority clients while managing day-to-day activities of spa and employees to maximize profits.
  • Responded to customer inquiries or complaints.
  • Held individual meetings with employees to address performance issues, improve performance and boost profitability by guaranteeing excellent spa and customer service programs.
  • Developed and implemented marketing strategies.
  • Monitored company inventory to keep stock levels and databases updated.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Rotated stock to achieve optimum appeal and minimize shrinkage. Hired staff for retail floor and spa employees.

Filmmaker

Shaw Productions
Santa Barbara, CA
01.2008 - 08.2015
  • Completed pre-production planning such as setting budgets, hiring crew and cast members and obtaining permits.
  • Wrote, directed and edited film receiving notoriety after The Trials of Micheal Jackson film festival premiere.
  • Managed client contact, shoot scheduling and product deliveries.
  • Developed, filmed, edited and produced the trials of Micheal Jackson projects.
  • Wrote, directed and edited film receiving notoriety after Barbados film festival premiere.

Esthetician

Myself
Santa Rosa, CA
06.2011 - 06.2013
  • Assessed condition of clients' skin in order to make recommendations to improve skin quality.
  • Performed waxing, body wrap application and gentle exfoliation to improve overall skin condition.
  • Flexibly worked evenings and weekends to maintain proper spa coverage.
  • Informed guests of appropriate products available to increase retail sales.
  • Performed consultations for patients before scheduling treatments.
  • Suggested appropriate therapy based on current health of client.
  • Welcomed clients arriving for appointments.
  • Resolved customer complaints and facilitated conflict resolutions.
  • Developed individualized, therapeutic skin care programs.
  • Carried out product inventory checks, charting and consultations.
  • Designed post-treatment at-home care products.
  • Educated patients on treatment options.
  • Stocked treatment rooms with proper supplies.
  • Fostered friendly, warm and exceptional customer experience.
  • Analyzed skin condition and made appropriate product recommendations.
  • Sterilized equipment for patient treatments.
  • Performed over 40 facials, chemical peels and waxing procedures per week.
  • Performed special anti-oxidant, acne and microdermabrasion facial services.

Education

Licensed Esthetician - Master Aesthetician

Le Melange Academy of Hair
Napa, CA

Bachelor of Arts - Film

Saint Francis College
Brooklyn

Skills

  • Employee Motivation
  • Team Leadership
  • Recruitment and Hiring
  • Sales
  • Sales Promotion
  • Customer Relations
  • Direct Sales
  • Production Processes
  • Actor Collaboration
  • Crew Supervision
  • Production Details Brainstorming
  • Problem Solving
  • Guest services expertise
  • Skin rejuvenation
  • Spa retail sales
  • Knowledge of body scrubs
  • Waxing and laser hair removal
  • DNA expert
  • Professional demeanor
  • Sales expertise
  • Mindbody use
  • Customer consultation
  • Relationship building and management
  • california licensed esthetician
  • Excellent team player
  • Advertising Campaigns
  • Customer Complaint Resolution
  • Staff Training
  • Relationship Building
  • Customer Service
  • New Hire Onboarding
  • Brand Development
  • Brand Marketing
  • Customer Billing

Accomplishments

  • Achieved The Zen Roller by completing Patent with accuracy and efficiency.

Certification

  • Esthetician License

Timeline

Owner

The Zen Roller
05.2019 - Current

Salt

Salt Caves, Treatments, Products
02.2015 - 03.2020

Esthetician

Myself
06.2011 - 06.2013

Filmmaker

Shaw Productions
01.2008 - 08.2015

Licensed Esthetician - Master Aesthetician

Le Melange Academy of Hair

Bachelor of Arts - Film

Saint Francis College
Dana Gedrick