Summary
Overview
Work History
Education
Skills
Timeline
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Dana Kost

Summary

Forward-thinking Sunglass Hut- Regional Manager with deep understanding of market conditions and regional needs with a proven track record of success. With a strong focus on team collaboration and achieving results, R34 was able to deliver +5% in Sales Growth in 2024 by demonstrating flexibility with changing needs, effective team communication fostering a deep rooted Sunglass Hut Culture.

Overview

24
24
years of professional experience

Work History

Regional Manager

Sunglass Hut
01.2018 - Current
  • Delivered Top 10 Results in North East Region for Sales Goal (8), Sales Comp (10), Conversion Comp (5) and Raw Conversion (2) in Sunglass Hut NA through enhanced team performance, continuous culture of coaching and providing effective/consistent feedback and accountability.
  • Collaborated & Led with Top Peer Talent to establish long-term & sustainable Conversion Growth in Road to 10 Program for Zone 6.
  • Developed Top Talent SM's that were selected to participate in LEAD/FAB programs from 2022-2025.
  • Promote a culture of continuous improvement through weekly segment/KPI focused meetings to deliver enhanced customer experience (Region, Conversion & Host Calls).
  • Delivered 5.5% Sales Growth in 2024 with an enhanced Team focus on Customer Experience to Drive Conversion.
  • Achieved Top Raw Conversion Results for North East Zone in 2024 by strategically placing Top Talent in Top Volume/Traffic doors.
  • Selected for FAB (Field Advisory Board) in 2022/2023 and supported in Brand Enhancements such as "Bright Ideas", Updated RM SVT template, Store Product Count Sheets & KCI Boards"
  • During Covid Pandemic delivered 21M in annual sales, leading 34 stores in Upstate NY, NH & Maine from July 2020-November 2023.
  • Recipient of Top Payroll Results for SGH NA in 2022 through strategic/supportive hiring and distribution of region talent.
  • Facilitated & Hosted Zone (US/CA) Million Dollar Club in 2022 & 2023 via 'Teams' to support Peer Collaboration for Topics related to season/peak readiness.

Regional Trainer

Sunglass Hut
11.2012 - 01.2018
  • Participated in Luxury Walks/Academies in Boston & NYC to enhance storytelling & coaching to drive Top ADC growth in 2015.
  • Responsible for all newly promoted and externally hired SM's from 2012-2017 which resulted in reduced employee turnover and increased team satisfaction.
  • Achieved Sales Goal in 2014, 2015 & 2016 with RM Partnership to formative action plans to effectively drive our business.
  • Recruited/Trained/Developed Top Talent that resulted in Region delivering Top 3 Region results in 2016.
  • Acted as strategic partner to RM which supported in NH/Maine Market growth of 23% over a 3 year period.
  • Selected and participated in 2014 Sunglass Hut Experience Council Team which was responsible for protecting the Customer Experience/Brand Culture while rolling out new Ideas & initiatives.
  • Achieved 11.8% growth in RT KPI Focus (Sunglass Hut CC & SGH Omni Business) in 2017 for Boston Market.

Store Manager

Sunglass Hut
06.2001 - 11.2013
  • Promoted to High Volume Outlet SM in 2012 and grew business to exceed 1M in Sales and become NH first Million Dollar location.
  • Achieved 15% Sales Growth in 2 year period by delivering an exceptional customer experience and executing flawless internal operations.
  • Selected to oversee other locations during SM transition while leveraging home store team to deliver successful results.
  • Participated in the Rollout of SGH at Macy's in North East in 2011.
  • Created a Legacy of talent by hiring and developing 5 team members that were promoted to SM's at both Macy's and Core locations throughout out our Region.

Education

Bachelor of Science - Criminal Justice

Hesser College
NH
06-2005

Skills

  • Optimizing Workforce Potential
  • Long-Term Planning
  • Prioritization and Time Allocation
  • Evaluation of Historical Business Trends

Timeline

Regional Manager

Sunglass Hut
01.2018 - Current

Regional Trainer

Sunglass Hut
11.2012 - 01.2018

Store Manager

Sunglass Hut
06.2001 - 11.2013

Bachelor of Science - Criminal Justice

Hesser College

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Dana Kost