DANA M LAUREL
New York,NY
Summary
Dynamic Senior Product Manager with a proven track record, excelling in product strategy and user experience design. Spearheaded initiatives that engaged over 5 million users, leveraging data analysis and cross-functional collaboration to drive impactful online platform and app solutions. Adept at managing diverse teams and aligning technology development with strategic goals.
Overview
16
16
years of professional experience
Work History
Senior Product Manager
Verizon
Basking Ridge, NJ
08.2022 - Current
- Provide strategic product leadership to a cross functional team for Verizon's multi-million dollar funded education based online platform and apps that served over 5 million teachers & students.
- Developed service offerings by assessing user needs and managed product lifecycle from ideation through launch and post-launch evaluation, aligning with market trends.
- Led evaluation, measurement, and data analysis of performance metrics against portfolio goals and business objectives, enhancing participant engagement and retention.
- Collaborated with marketing, operations, legal, policy, and engineering teams to create a cohesive product strategy and implement service offerings.
COMMUNITY PARTNERSHIPS OFFICER
New York Cares
New York, NY
05.2019 - 08.2022
- Directed social impact programs including adult education & wellness, K-12, financial, and environmental services for non-profit and government agency community partners.
- Led team to develop technology-driven operational processes that enabled social impact programs and large-scale events for over 160 education, non-profit, and government agency partners in New York City via an online platform.
- Collaborated with stakeholders to identify community needs, analyze trends, and create strategic programs and events.
- Established and analyzed KPIs to assess and communicate program impact while iteratively improving outcomes. Developed and implemented a community partnership framework that ensured the needs of the program participants were met through the services offered.
SENIOR PRODUCT MANAGER
Prudential
New York, NY
09.2016 - 01.2019
- Led a cross-functional team through the product development lifecycle to build Prudential online services and apps focusing on financial wellness education and wealth building products.
- Coordinated with internal business and operations teams to launch digital services enabling customers to manage finances, guided by KPI and market research driven product roadmaps.
- Collaborated with engineering and business teams to prioritize product backlog, aligning with stakeholder feedback and business objectives.
- Conducted user testing sessions to collect insights and enhance user experience design.
SENIOR PRODUCT MANAGER
Nickelodeon
New York, NY
10.2013 - 09.2015
- Developed strategy and product roadmap to enhance user experience, leading to increased growth, engagement, and retention.
- Led cross-functional team of designers, media content creators, ad sales teams, and technical developers to deliver engaging branded digital experiences tailored to target audiences.
- Owned Nickelodeon's niche network online experiences and apps for Nick at Nite, Teen Nick, and Nick Sports.
PRODUCT MANAGER
Amplify Education
New York, NY
09.2012 - 08.2013
- Created the educational content and platform used by students and teachers across the United States, on a UX award-winning custom-built Android tablet and complimentary web-based application.
- Established and reported educational strategy for product to organization's President and Head of Product.
- Partnered with operations teams to run cross-country pilot programs in schools and develop support practices.
- Liaised with 3rd party education content providers and marketers to enhance user engagement and retention.
BUSINESS ANALYSIS MANAGER
Kaplan Test Prep
New York, NY
08.2010 - 08.2012
- Led team to produce high-quality digital education offerings for adult learners, collaborating with stakeholders to align services with company objectives and user needs.
- Analyzed key metrics to assess success of offerings and presented findings with recommendations to senior leadership to inform product strategy and roadmap.
- Designed and implemented new features to continuously improve usability and engagement.
- Conducted user research to identify areas for improvement in the user experience.
Education
BACHELORS OF APPLIED SCIENCE - Systems Engineering
The University of Pennsylvania
Skills
- Product management
- User experience design
- Market analysis
- Data analysis
- AI products
- Agile development
- Portfolio management
- Budget management
- Cross-functional collaboration
- Relationship management
Timeline
Senior Product Manager
Verizon
08.2022 - Current
COMMUNITY PARTNERSHIPS OFFICER
New York Cares
05.2019 - 08.2022
SENIOR PRODUCT MANAGER
Prudential
09.2016 - 01.2019
SENIOR PRODUCT MANAGER
Nickelodeon
10.2013 - 09.2015
PRODUCT MANAGER
Amplify Education
09.2012 - 08.2013
BUSINESS ANALYSIS MANAGER
Kaplan Test Prep
08.2010 - 08.2012
BACHELORS OF APPLIED SCIENCE - Systems Engineering
The University of Pennsylvania