Summary
Overview
Work History
Education
Skills
Certification
Sales Training
References
Timeline
Generic
Dana M. Needham

Dana M. Needham

Sales
Trenton,MI

Summary

Visionary leader with proven track record in steering organizations toward success through strategic planning and effective management. Skilled in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives. Demonstrated ability to transform challenges into opportunities, resulting in significant impact on company growth and profitability.

Overview

23
23

Years of Professional Experience

9
9

Certifications

Work History

Founder and Designer

Da Rie Collections and Designs
Trenton, MI
03.2016 - Current
  • Launched and managed independent fashion label, directing all phases from concept to production and sales.
  • Designed and produced custom garments and capsule collections for private clients and niche markets.
  • Cultivated relationships with key stakeholders including insurance companies, property managers, and contractors, generating referral business.
  • Handled brand marketing through social media strategy, lookbook creation, and participation in local fashion events.
  • Built partnerships with fabric suppliers, manufacturers, and clients to ensure quality and timely deliveries.

Sales & Marketing Leader – Business Development

Restoration 1
Belleville, MI
05.2023 - 05.2024
  • Spearheaded strategic partnerships and client acquisition, generating revenue within six months.
  • Developed innovative marketing strategies to expand market reach and enhance brand recognition.
  • Cultivated strong relationships with key stakeholders, resulting in increased referral business.
  • Conducted market analysis and competitive research to identify growth opportunities and trends.
  • Attended continuing education events and sales training courses to remain updated on industry changes.

Sales Representative

The W Tax Group
Southfield, MI
05.2022 - 10.2022
  • Fielded inbound calls from prospects seeking IRS assistance and financial counseling.
  • Identified root causes of tax issues through effective questioning and active listening.
  • Qualified prospects for various services based on specific needs and circumstances.
  • Closed transactions and gathered submission packages for tax resolution staff.

Behavioral Technician

Centria Autism
Farmington Hills, MI
11.2020 - 04.2022
  • Executed behavioral skill acquisition and reduction protocols as prescribed.
  • Collected and summarized data on observable client behavior for accurate reporting.
  • Assisted in training parents and caregivers in accordance with individualized treatment plans.
  • Ensured timely completion of documentation while adhering to established procedures.

Sales Consultant

Zillow
Irvine, CA
10.2013 - 09.2015
  • Executed high-volume cold calls to secure new business for online advertising in real estate sector.
  • Established revenue base by identifying and closing new business opportunities without territory limitations.
  • Delivered exemplary customer service through relationship management and consultative selling, documenting activities in Salesforce.com.
  • Consistently achieved targeted performance objectives throughout tenure.

Operations Manager and Sales Representative

3Care Therapeutics, LLC
Costa Mesa, CA
04.2008 - 08.2013
  • Coordinated business operations across accounting, marketing, and sales support for start-up nutrition company.
  • Transformed owner's vision into actionable strategies, driving substantial sales results.
  • Represented company at industry tradeshows and sales events to enhance brand visibility.
  • Contributed to over threefold growth in customer base within 16 months.

Founder and Fitness Coach

Body By Dana, LLC
Royal Oak, MI
02.2003 - 01.2008
  • Grew business from start-up to over 100 clients through strategic planning and innovative marketing techniques.
  • Commercialized comprehensive fitness services, including personal training, corporate fitness, nutrition seminars, and equipment sales.
  • Directed administrative operations, encompassing personnel management, accounting, and scheduling activities.

Business Development Manager

MfgQuote
Atlanta, GA
05.2002 - 06.2004
  • Facilitated connections between buyers and manufacturing suppliers via online marketplace.
  • Implemented sales strategies that expanded client base by 35% within 12 months.
  • Represented company at trade shows and conducted presentations for prospective clients.
  • Developed a comprehensive customer and prospect database to guide sales initiatives.

Education

Masters - Industrial/Operational Psychology

Capella University
Minneapolis, MN
01.2021

Bachelor of Science - Packaging Engineering

Michigan State University
East Lansing, MI
01.2001

International Business Program -

Cambridge University
Cambridge, England
01.1999

Skills

  • Relationship building and management
  • Team leadership
  • Sales strategy
  • Lead generation
  • Customer relationship management
  • Partnership building
  • Effective communication
  • Negotiation skills
  • Creative thinking
  • Sales leadership
  • Territory and account management
  • Project management
  • Team collaboration
  • Issue resolution
  • Pipeline development
  • Customer service
  • Sales and market development
  • Fashion design and brand marketing
  • Market analysis and client acquisition

Certification

  • Scholistico – Certified Art Therapy Practitioner, 2025
  • Precision Nutrition - Certified Nutrition Coach, 2025
  • IICRC Certified – Applied Structural Drying and Water Damage Restoration, 2024
  • American Red Cross CPR Certified, 2021
  • ICOES Certified – Online – Interior Design and Home Styling, 2020
  • AFFA Certified – Group Fitness Instructor, 2002
  • ACE Certified – Personal Trainer, 2002
  • NETA Certified – Pilates Instructor, 2002
  • Dale Carnegie Certificate, Detroit, MI, Highest Award for Achievement, 2002

Sales Training

  • REO Academy, Real Estate One Sales Training, Real Estate Prep - 2025
  • Restoration Sales Academy, Scott Miller, 2024
  • Sales Booster Solutions, Ricelli Mordecai, 2024
  • Accountability Now, Don Markland, 2022

References

References available upon request.

Timeline

Sales & Marketing Leader – Business Development

Restoration 1
05.2023 - 05.2024

Sales Representative

The W Tax Group
05.2022 - 10.2022

Behavioral Technician

Centria Autism
11.2020 - 04.2022

Founder and Designer

Da Rie Collections and Designs
03.2016 - Current

Sales Consultant

Zillow
10.2013 - 09.2015

Operations Manager and Sales Representative

3Care Therapeutics, LLC
04.2008 - 08.2013

Founder and Fitness Coach

Body By Dana, LLC
02.2003 - 01.2008

Business Development Manager

MfgQuote
05.2002 - 06.2004

Masters - Industrial/Operational Psychology

Capella University

Bachelor of Science - Packaging Engineering

Michigan State University

International Business Program -

Cambridge University