Dana Meltzer Zepeda

Conducted thorough research on consumer workout trends and fitness products to create well-informed reviews that resonated with readers. Crafted in-depth round-ups, as well as reviews of individual products, from companies including Tonal, Peloton and NordicTrack.

Wrote and pitched high-quality branded content to develop reader engagement within the Peloton community. Conducted interviews with Peloton instructors to generate traffic to the Peloton blog, as well as highlighting members of the platform to develop interactive content.

Collaborated with team of editors to pitch, book and write original celebrity features for "I'm a Runner" column. Also wrote and pitched human interest stories about breaking news, race training and first-person essays for both Runner's World print magazine and online.

Booked and secured all celebrity content. Developed strong relationships with Hollywood publicists, negotiating print and online profiles to highlight their clients' passion for yoga. Cultivated relationships with celebrity trainers and health and wellness teams to give YJ readers an inside peek at their lives on and off the mat.

Pitched and wrote 2 to 3 stories a week highlighting fitness trends and at-home workouts. Established strong relationships with elite Hollywood trainers to increase website traffic with compelling celebrity coverage.

Conducted interviews and provided in-depth coverage of TV shows including American Idol, Prison Break and Medium. Pitched, wrote and reported on-set stories for print and online, as well as contributing to a monthly American Idol column in the magazine. Reported breaking news from press tours, award shows and fundraising galas, as well as managing a team of freelancers and interns.

Wrote, reported and conducted interviews with high-profile celebrities at press days, set visits, award shows and film premieres for People and People.com. Followed company policies and editorial guidelines to craft well-informed style, beauty and entertainment features and breaking news stories.

Headed up all west coast music coverage for popular teen magazine. Booked and secured music celebrities for cover stories, features and special issues of the magazine. Helped hire and manage a team of freelancers to cover Hollywood premieres and parties, as well as coverage for major music events including the Grammys, Billboard Awards and BET Awards for in-book features. Balanced multiple projects simultaneously without compromising quality or missing deadlines.