Dana Smith, PMP
Colorado Springs
Summary
Licensed Real Estate Agent and certified Project Management Professional (PMP) with a strong foundation in communication, marketing, and public relations. Known for building trusted client relationships, managing complex transactions with precision, and delivering exceptional service from first contact through closing. Brings 20+ years of experience leading cross-functional teams, executing large-scale projects, and developing strategic communications that drive engagement and results. Highly organized, detail-oriented, and self-motivated, with a proven ability to solve problems creatively, negotiate effectively, and guide clients with confidence in fast-moving environments.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Licensed Real Estate Agent
Home at 6036
Colorado Springs, CO
04.2025 - Current
- Guide clients through the buying and selling process with expert knowledge of local market trends
- Conduct property showings, open houses, and virtual tours to showcase listings and attract potential buyers
- Prepare and review contracts, disclosures, and legal documents to ensure compliance and protect client interests
- Negotiate offers and counteroffers to secure favorable terms for clients
- Coordinate inspections, appraisals, and closing activities with lenders, title companies, and other stakeholders
- Maintain accurate records and timelines using CRM platforms and transaction management tools
- Develop marketing strategies including social media, email campaigns, and print materials to promote listings and brand visibility
- Build and nurture long-term client relationships through consistent communication and personalized service
- Stay current on real estate laws, financing options, and industry best practices
- Analyze market data to advise clients on pricing, timing, and investment opportunities
Director of Communication and Project Management
Orchard Alliance
Colorado Springs, CO
08.2018 - 10.2024
- Planned, managed, and executed organization-wide projects, marketing campaigns, and strategic initiatives
- Applied Agile, traditional, and hybrid project management methodologies using Asana and Workzone
- Identified stakeholders, resources, budgets, and project risks to ensure successful outcomes
- Built project plans, assigned tasks, and facilitated cross-functional status meetings
- Led and managed vendor teams across multiple concurrent projects
- Developed and executed internal and external communication plans
- Strengthened team collaboration through communication, goal setting, and performance evaluation
- Captured lessons learned and improved processes for future initiatives
- Wrote compelling stewardship and generosity content to inspire donor engagement
- Translated complex financial products into clear, accessible communications
- Created presentations, video scripts, and articles for board members and executives
- Produced and edited corporate communications to promote investment and planned giving tools
Manager of Projects and Marketing
Orchard Alliance
06.2013 - 08.2018
- Managed brand standards across all communication channels to ensure consistency and accuracy
- Supervised contractors including designers, developers, copywriters, and print vendors
- Created and managed print ads, email campaigns, blogs, newsletters, annual reports, videos, and social media content
- Partnered with department leaders to identify goals and develop marketing solutions
- Created and maintained engaging web content
- Edited and approved marketing copy
- Developed and executed annual communications and marketing calendars
- Represented the organization at events, presentations, and conferences
Public Relations Specialist
Ent Credit Union
08.2007 - 06.2013
- Generated local, regional, and national media coverage through strategic media relations
- Produced collateral promoting financial products and services
- Wrote press releases and served as spokesperson when needed
- Developed crisis communications and disaster recovery plans
- Authored articles and speeches for senior leadership and board members
- Responded to media inquiries and coordinated interviews
- Planned and executed events including grand openings, board meetings, and philanthropic initiatives
- Managed social media presence across Facebook, Twitter, LinkedIn, and blog platforms
- Wrote the quarterly newsletter distributed to 320,000+ households
- Managed a $190,000 annual public relations budget
Lending Center Supervisor
Ent Credit Union
12.2005 - 08.2007
- Supervised and mentored a team of 16 lending specialists
- Led department sales meetings and training sessions
- Developed promotional contests and staff development programs
- Conducted performance evaluations and coaching
- Planned and executed department projects and events
Sr. Loan Specialist & Mortgage Loan Officer
Ent Credit Union
09.2002 - 12.2005
Education
Bachelor of Arts - Public Relations & Organizational Communication
Regis University
Denver, CO12-2007
Associate Degree - Marketing
Regis University
Denver, CO12-2007
Certification - Public Relations
Regis University
Denver, CO12-2007
Skills
- Detail Oriented
- House Flipper / Renovator
- Skilled Negotiator
- Relationship Builder
- Collaborative Team Player
- Skilled Writer & Communicator
- Creative Thinker & Problem Solver
- Self-Motivated & Goal Driven
- Real estate software user
- Local market expert
- Real estate marketer
Certification
Project Management Professional (PMP), Project Management Institute
Affiliations
- Public Relations Society of America, Pikes Peak Region — Programs Chair, President
- Renovation Church — Children’s Ministry Coordinator, Teacher
- The Classical Academy — Parent Liaison, Gratitude Committee Member
Timeline
Licensed Real Estate Agent
Home at 6036
04.2025 - Current
Director of Communication and Project Management
Orchard Alliance
08.2018 - 10.2024
Manager of Projects and Marketing
Orchard Alliance
06.2013 - 08.2018
Public Relations Specialist
Ent Credit Union
08.2007 - 06.2013
Lending Center Supervisor
Ent Credit Union
12.2005 - 08.2007
Sr. Loan Specialist & Mortgage Loan Officer
Ent Credit Union
09.2002 - 12.2005
Associate Degree - Marketing
Regis University
Certification - Public Relations
Regis University
Bachelor of Arts - Public Relations & Organizational Communication
Regis University