Dane Herrmann
Irving,US
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 7-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
As a career objective: based off my tenacity and experience, is to learn all I can in the Hospitality Industry. I love accomplishing revenue goals and expectations while learning new markets, hotel products and operating systems. My role and time with Aimbridge has awoke a new passion of traveling and absorbing the infinite knowledge and relationships this industry provides.
Overview
6
6
years of professional experience
Work History
Director of Sales and Marketing
Aimbridge Hospitality: Cambria Southlake Hotel
06.2023 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Currently up 19% YOY in Revenue Growth for month of October with 400k++ on the books
- Cultivated and maintained strategic alliances with key partners and vendors that help increase service scores and new account opportunities
- Avg definite room-night bookings of 700-1100 Group rooms for August, September and October; currently up
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Currently ahead with a 200% index over competitors is group business using AGENCY360 data
- Built relationships with customers and active member our the Southlake Chamber of Commerce to establish long-term business growth.
- Increasing BT and local account growth by 15-30% within my first few months on property
Area Director of Sales
Aimbridge Hospitality
06.2021 - 06.2023
- Actively traveled between 4-6 hotels learning and adapting new markets and supporting sales efforts to multiple properties in different States/Sub-Markets
- Executed proven strategies to hit sales quota and help company achieve goals.
- Built lasting relationships with clients through outstanding customer service interactions.
- Managing and saturating local and National accounts, incoming leads to bring more revenue to struggling properties
- Learned operating systems for Choice, Marriott, Independent Resort and Hilton Products
- Trained incoming Director of Sales for multi focused service properties
- Working strategically with my SVP with Portfolio of 90+ hotels
- Leading sales revenue calls on weekly basis to best communicate revenue goals with team.
- Created smooth onboarding processes to help new hires adjust to company policies, procedures and processes.
Sales Manager//Director of Sales and Marketing
Lowen Hospitality- HGI-DALCX
08.2017 - 06.2021
- Set weekly and monthly goals for sales team by assessing individual and enterprise wide objectives
- During COVID was able to work front desk, scout competition and go on average of 7- 10 calls weekly
- Adapted to new market with limited corporate travel with Sports and Leisure bringing in over 400 room nights in June and July
- Established over 10 new LNR and CNR accounts during this past year aside from pandemic
- Oversaw and regulated social media accounts by posting weekly and reaching new potential markets through industry- related and promotional content
- Grossed over $2.3 million in two years in SMERFE.
- Managed and motivated employees to be productive and engaged in work.
Education
Bachelor of Arts in Advertising -
Texas Tech University
Lubbock, TX06.2016
Skills
- ROI Analysis
- Sales Performance
- Metrics Tracking
- Marketing Plan Development
- Complex Negotiations
- Sales Tracking
- Sales Training
- Partnership Development
Operating Skills
- Sales Pro
- Delphi
- OnQ
- OnQ R&I
- Sales Force
- Light Speed
- Fosse
- Choice Advantage
Hobbies And Interests
- Golf
- College Sports
- Fantasy Football
- Travel
Volunteer Experience
Volunteer, The Human Impact: Actively help to set up for community events in Dallas, Amanda Dunn
Timeline
Director of Sales and Marketing
Aimbridge Hospitality: Cambria Southlake Hotel
06.2023 - Current
Area Director of Sales
Aimbridge Hospitality
06.2021 - 06.2023
Sales Manager//Director of Sales and Marketing
Lowen Hospitality- HGI-DALCX
08.2017 - 06.2021
Bachelor of Arts in Advertising -
Texas Tech University
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