Daneysi Granado

• Implemented promotional and editorial strategies to improve customer engagement across channels.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize brand positioning.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
• Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
• Coached executives on key talking points and communication strategies for different audiences.
• Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
• Led strategic development and implementation of clients' branding and marketing plans.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

• Created content for websites and online publications.
• Customized brand message to reach and capture target audience interest and drive engagement.

• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
• Identified appropriate marketing channels and target customers for campaigns.
• Tracked key performance indicators to measure success of campaigns

As Project Coordinator and SEO Strategist

Lead the development of Fidel Castro's official website, mediate between the technical and editorial team, also coordinate tasks with the external institutions involved such as: history institute, press and national computer network security office (OSRI). Design and develop SEO strategies.

Later, as Digital TV and Social Networks Assistant

Carry out daily monitoring of International TV channels, edit the main newscasts and create short videos to be post on Cubadebate or broadcast on the Mesa Redonda program. Also collaborate with the social media management of both media.

Digital Marketing consultant, Webmaster and social media manager.

• Developed and introduced IT strategies to improve operational efficiency.
• Assessed and analyzed customer requirements to develop effective IT project plans.
• Lead website development projects, advising students and web designers on SEO techniques.
• Provide mentoring and coaching to students and colleagues in researches linked to web positioning and ux design