Daniel Adjei
Personal TikTOK Brand
1
Certification
4
years of professional experience
Dynamic UGC Production Specialist and Social Media Strategist with over three years of experience managing creator partnerships and optimizing short form user generated content across TikTok, Instagram, and YouTube Shorts. Expertise includes creator outreach, relationship management, content feedback, rate negotiations, usage rights, licensing, and asset organization. Proficient in CapCut, Adobe Premiere Pro, Canva, and social analytics to craft high-quality UGC that aligns with brand objectives and adheres to platform best practices. Demonstrated success in building a TikTok audience of over 180,000 followers and generating content that has achieved more than 22 million views.
Work History
Social Media Manager, Content Creator
4 Years 4 Months- Building and managing over 180,000+ followers TikTok community, creating original comedy, relatable content, and skits tailored for African, Caribbean and Ghanaian American audience while generating more than 12.7M+ likes.
- Developing and executing content strategies around recurring series and content pillars, using audience interests, cultural references, humor, and current conversations to create content that consistently resonates with the target audience.
- Monitoring global TikTok trends, viral sounds, memes, and internet culture and creatively adapting them into original content tailored to my audiences.
- Concepting, scripting, filming, editing, and publishing short-form content from start to finish while maintaining a consistent brand voice and style.
- Creating content that drives significant organic reach, with individual videos generating 4000K+ views and multiple videos reaching tens of thousands of viewers.
- Analyzing views, likes, comments, shares, and audience response to identify high-performing content and continuously refine future creative concepts and formats.
- CLICK HERE TO VIEW MY PERSONAL TIKTOK PAGE
UGC CONTENT MANAGER
1 Year 4 Months- Managed UGC partnerships from creator identification and outreach through content submissions, feedback, revisions, approval, and final delivery.
- Identified potential creators based on content style, audience, platform presence, and campaign requirements.
- Conducted creator outreach and maintained relationships by communicating creative briefs, deliverables, deadlines, revisions, and campaign expectations.
- Provided constructive feedback to creators to improve hooks, pacing, messaging, visual quality, branding, and overall content performance.
- Negotiated creator rates, content usage rights, licensing terms, deliverables, and timelines to establish clear expectations for UGC partnerships.
- Reviewed and approved creator-generated content to ensure alignment with brand guidelines, creative objectives, and platform-specific best practices.
- Edited and optimized UGC using CapCut and Adobe Premiere Pro to improve quality, branding, pacing, captions, and platform formatting.
- Maintained organized content libraries, creator submissions, campaign trackers, approval statuses, and final assets to support efficient content management and accessibility.
- Monitored emerging UGC trends, creator formats, platform updates, and social media best practices to identify new creative opportunities.
- Analyzed content performance and audience engagement to identify effective creative approaches and improve future UGC campaigns.
Social Media Manager & Content Creator
1 Year 11 Months- Managed day to day organic social publishing across TikTok, Instagram, LinkedIn, YouTube Shorts, and X, optimizing content for each platform's format and audience.
- Maintained content calendars, publishing schedules, campaign trackers, and asset libraries while balancing planned campaigns with real-time social opportunities.
- Created, filmed, edited, and published short-form videos using CapCut and Adobe Premiere Pro; wrote platform-specific captions and social copy aligned with brand messaging and best practices.
- Identified emerging trends, viral conversations, creator content, platform updates, and internet culture to develop timely social content opportunities.
- Coordinated creator collaborations by organizing submissions, deliverables, timelines, and campaign assets while partnering with marketing and product teams on launches and recurring content.
- Managed community engagement across comments and direct messages while maintaining brand voice and supporting audience conversations.
- Used Sprout Social, Meta Insights, and platform analytics to evaluate content performance and inform future creative and publishing decisions.
- Generated 3M+ views on a promotional short form video within the first week of joining, increasing brand awareness and audience reach. CLICK HERE TO VIEW VIDEO
Education
High School Diploma
Skills
Three years of experience in UGC production
content creation
and social media management.
Deep understanding of UGC trends
creator content
short-form storytelling
and platform-specific best practices.
Experienced managing multiple UGC projects
creator deliverables
content reviews
deadlines
and production workflows.
Skilled in tracking content performance using social media analytics
Meta Insights
Sprout Social
and platform insights.
Proficient in Adobe Premiere Pro
CapCut
Canva
and short-form video editing and production.
Experienced maintaining content calendars
campaign trackers
creator submissions
content libraries
and organized digital assets.
Strong verbal and written communication skills with experience collaborating with creators and cross-functional teams.
Hands on and entrepreneurial approach to identifying creative opportunities
solving content challenges
and developing performance-driven UGC.
Accomplishments
- Generated 3M+ views on a promotional short form video at StealthGPT within the first week of joining.
- Created a viral TikTok meme video reaching 22M+ views.
- Brainstormed a viral content concept and collaborated with creators to produce a TikTok video that reached over 400k views.
- Built a TikTok audience of 180,000+ followers from the ground up
Certification
Social Media Marketing Certification | HubSpot Academy
Timeline
UGC CONTENT MANAGER
Summary AI
03.2025 - 07.2026Read More
Social Media Manager & Content Creator
StealthGPT
09.2022 - 08.2024Read More
Social Media Manager, Content Creator
Personal TikTOK Brand
06.2022 - CurrentRead More
Sherwood High School
High School Diploma
Read More