DANIEL ALBERTO CARVAJAL
San Jose,CA
Summary
Executive venue operations leader with 12+ years of experience overseeing complex stadium and arena operations for NFL, concerts, international sporting events, family entertainment, and all types of special events. Proven ability to lead high-performing teams, manage multimillion-dollar budgets, and deliver operational excellence within world-class venues serving millions of guests annually.
Recognized for transforming operations through strategic planning, process improvement, financial discipline, and a strong focus on organizational culture. Experienced in building scalable operational frameworks, developing leaders, strengthening promoter and client relationships, and aligning cross-functional teams to execute safe, efficient, and profitable events.
Expertise includes executive leadership, venue operations, P&L management, capital projects, business continuity, crisis management, public safety coordination, union labor strategy, vendor management, and stakeholder engagement. A collaborative and results-driven leader who connects strategy with execution to improve performance, drive revenue growth, and position organizations for long-term success.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Senior Director, Events
Oakland Arena & Oakland-Alameda County Coliseum
03.2026 - Current
- Provide executive oversight for all event operations across two premier venues.
- Lead Event Managers and Guest Services Managers while establishing strategic priorities, KPIs and operational standards.
- Own event lifecycle from advance through settlement including budgeting, profitability, staffing and client satisfaction.
- Direct cross-functional departments including Security, Engineering, Parking, Guest Services, Housekeeping, Box Office, Food & Beverage and public safety.
- Lead crisis response, emergency operations and executive decision-making during live events.
- Develop AutoCAD seating, production compounds and operational plans.
- Review contracts, operational riders and compliance requirements.
- Strengthen client, tenant, promoter and vendor relationships while driving continuous improvement and SOP development.
Senior Manager, Stadium Operations & Logistics
Levi's Stadium
01.2014 - 01.2026
- Opened Levi's Stadium in 2014 as Coordinator of Stadium Operations
- Progressively promoted through multiple leadership positions.
- Directed logistics and operations for NFL games, Super Bowl planning, FIFA, Copa América, major concert tours, WWE, Monster Jam, Supercross, corporate and community events.
- Built logistics workforce from 25 to 100+ employees through recruiting, coaching and succession planning.
- Managed $1.5M+ budget, forecasting, purchasing, labor planning and reconciliation.
- Led union labor strategy with IATSE Local 134. Including working with the CBA and contract renewals.
- Oversaw production compounds, loading docks, truck marshalling, field protection, barricades, utilities and back-of-house infrastructure.
- Served as senior liaison between promoters, contractors, touring productions and executive leadership.
- Developed SOPs, command center procedures and leadership training improving operational consistency and readiness.
Education
Bachelor of Science - Business Administration
University of The People
Pasadena, CA08-2027
Skills
- Budget Administration
- P&L Oversight
- Labor Forecasting
- Vendor Management
- Contract Administration
- Capital Planning
- Operational Excellence
- Business Continuity
- Crisis Management
- Risk Mitigation
- Public Safety Coordination
- Guest Experience
- Organizational Development
- Change Leadership
- Executive Communications
- Collaborative leadership
- Team management
- Policy development
- Culture transformation
- Team building and motivation
- Key performance indicators
- Policy implementation
- Administrative oversight
- Core values management
- Prospecting skills
- Team building
- Innovation management
- Strategic planning
- Strategies and goals
- People management
- Staff development
- Operations management
Accomplishments
Since joining Oakland Arena and Oakland-Alameda County Coliseum as Senior Director of Events, I have focused on transforming event operations through strategic leadership, process improvement, and culture development. I have established a foundation of accountability, collaboration, and operational excellence by implementing standardized operating procedures, enhancing event planning workflows, and creating stronger alignment between Events, Operations, Security, Guest Services, Production, Finance, and external partners.
Leveraging more than a decade of experience leading complex, high-profile events at Levi’s Stadium and across the sports and entertainment industry, I have developed scalable systems that improve execution, strengthen financial performance, and create consistency across all event operations. I have prioritized proactive planning, budget awareness, labor efficiency, and cross-functional collaboration to help deliver successful, profitable events while improving client relationships and overall organizational performance.
A key focus of my leadership has been building a high-performing culture centered on ownership, communication, and continuous improvement. Through regular coaching, leadership development, and clear operational expectations, I have empowered teams to take greater ownership of their responsibilities, solve challenges proactively, and deliver a higher standard of service for clients, partners, and guests.
My leadership approach combines strategic vision with operational execution aligning people, processes, and financial objectives to drive sustainable growth. I have successfully led teams through organizational change, improved operational infrastructure, and positioned event departments to better support revenue goals, enhance customer experiences, and achieve long-term business objectives.
Certification
- CPM - Certified Professional Manager
- CM - Certified Manager Certification
- Certified Venue Executive - Managing Sports Facilities
- Project Management Professional (PMP) – PMI
- Event Safety Alliance – Event Safety Management Certification
- OSHA 30-Hour Safety Certification
- AutoCAD Certified User – Autodesk
Timeline
Senior Director, Events
Oakland Arena & Oakland-Alameda County Coliseum
03.2026 - Current
Senior Manager, Stadium Operations & Logistics
Levi's Stadium
01.2014 - 01.2026
Bachelor of Science - Business Administration
University of The People
EXECUTIVE CAREER HIGHLIGHTS
- 12+ years of progressive promotions from frontline leadership to Senior Director.
- Executive leadership across Levi's Stadium and Oakland Arena/Oakland-Alameda County Coliseum.
- Directed planning and execution of hundreds of NFL games, concerts, international soccer matches, family shows and private events.
- Managed organizations of 100+ employees, supervisors, contractors and union labor.
- Managed $1.5M+ annual operating budget, labor forecasting and financial reconciliation.
- Directed $5M+ Super Bowl halftime labor reconciliation.
- Trusted executive liaison with promoters, touring productions, public agencies and executive leadership.
- Expertise in venue readiness, AutoCAD planning, emergency management, ADA compliance and operational risk mitigation.
MARQUEE EVENTS
- Super Bowl LX
- FIFA World Cup preparations
- Copa América
- NFL Seasons
- International Soccer
- Major Concert Tours
- WWE
- Monster Jam
- Supercross
- Corporate & Community Events