Daniel Conway
Oakdale
Summary
Senior Social Media Marketing Professional with 8+ years of experience developing integrated social media strategies, leading multi-channel campaigns, managing paid and organic social initiatives, and driving measurable business results for nationally recognized brands. Experienced collaborating with executives, agencies, product marketing teams, and creative partners to execute high-impact campaigns across B2B and B2C audiences.
Overview
9
9
years of professional experience
Work History
Social Media Specialist
Canon USA
02.2022 - Current
- Own social media strategy and execution across multiple Canon U.S.A. business divisions, supporting product launches, brand awareness, engagement, and lead generation.
- Develop and execute organic and paid social campaigns across LinkedIn, Facebook, YouTube, Pinterest, Instagram, and X to support marketing objectives.
- Lead content planning from concept to execution, including editorial calendars, copywriting, creative direction, video production, publishing, and performance analysis.
- Partner with product marketing, PR, creative teams, agencies, and executives to develop strategic campaigns and maintain consistent brand messaging.
- Manage social media for national events, trade shows, and product launches, including real-time content, campaign coordination, and post-event reporting.
- Analyze campaign performance using organic and paid media analytics to optimize reach, engagement, CTR, video performance, and overall effectiveness.
Digital Marketing Associate
Hardware Corp.
07.2017 - 01.2022
- Executed integrated digital marketing campaigns across social and digital channels to support product launches, promotions, and brand awareness.
- Collaborated with cross-functional teams to develop marketing assets, execute campaigns, and support business objectives.
- Monitored campaign performance and marketing analytics to identify optimization opportunities and improve campaign effectiveness.
Education
B.A. - Communications, Digital Marketing, Professional Writing
SUNY College at Cortland
Skills
- Marketing
- Social Media Strategy
- Digital Marketing
- Paid Social Advertising
- Content Strategy
- Campaign Management
- Marketing Analytics
- Creative
- Copywriting
- Photography
- Video Production
- Adobe Creative Suite
- Leadership
- Project Management
- Cross-Functional Collaboration
Timeline
Social Media Specialist
Canon USA
02.2022 - Current
Digital Marketing Associate
Hardware Corp.
07.2017 - 01.2022
B.A. - Communications, Digital Marketing, Professional Writing
SUNY College at Cortland