Daniel Davoodi
Tigard,OR
Summary
Marketing and promotions leader with 12+ years of experience driving audience growth, brand visibility, and revenue across major radio clusters and multi-location consumer brands. Proven expertise leading integrated on-air, digital, social, and experiential campaigns, managing promotions teams, executing live events, and partnering with sales and programming to deliver high-impact results. Former on-air contributor and founder/producer of the Northwest Breakout Show, bringing deep broadcast credibility, operational excellence, and strong community engagement.
Overview
17
17
years of professional experience
Work History
Senior Franchise Marketing Manager
Bishops Cuts/Color & Frenchies Modern Nail Care
Portland, OR
01.2017 - Current
- Lead multi-market marketing strategy and execution supporting dozens of franchise locations across multiple brands.
- Own campaign development, digital infrastructure, analytics, vendor management, and staff training while driving consistent brand growth and operational efficiency.
- Direct end-to-end marketing campaigns across digital, social, web, paid media, and local activations.
- Manage and mentor creative and marketing staff, ensuring strong execution, accountability, and performance.
- Develop promotional calendars, seasonal campaigns, and local-market initiatives aligned with revenue objectives.
- Partner with operators and stakeholders to create localized promotions, sponsorship integrations, and community activations.
- Oversee website platforms, SEO/SEM, booking funnels, analytics tracking, and privacy compliance.
- Lead vendor relationships and marketing technology platforms.
- Train franchise owners and teams on marketing best practices, promotional execution, and optimization.
- Deliver campaign reporting, ROI analysis, and continuous improvement.
DJ / Live Event Performer
Danny Merkury / Vitamin Deep
Portland, OR
- Current
- Perform at clubs, brand activations, private events, and community venues.
- Collaborate with venues and sponsors on experiential marketing and audience engagement.
- Support event promotion and on-site execution.
Online Content Coordinator
iHeartMedia
Portland, OR
01.2014 - 01.2015
- Managed digital content strategy and marketing execution across a multi-station cluster while supporting revenue growth initiatives.
- Executed content creation and digital marketing strategies across station websites and social platforms.
- Partnered with sales and programming to create web assets that expanded sellable inventory and advertiser opportunities.
- Participated in client presentations that generated new business and sponsorship revenue.
- Trained on-air and promotions staff on social media best practices, blogging standards, and audience engagement strategies.
- Joined the DJ team for the nationally syndicated Hollywood Hamilton Weekend Remix Top 30.
Marketing Director
Entercom (105.1 The Buzz & 97.1 Charlie)
Portland, OR
01.2012 - 01.2013
- Directed marketing strategy and promotions execution for two major-market stations, driving audience growth, client engagement, and operational efficiency.
- Built and executed integrated marketing plans including on-air promotions, digital campaigns, social strategy, and community activations.
- Led the implementation of PromoSuite, streamlining contesting workflows and improving coordination between promotions, sales, and programming.
- Coordinated with record labels and artist representatives to deliver exclusive listener experiences, meet-and-greets, and client listening events.
- Trained staff on social media strategy, content standards, and audience growth best practices.
- Supported the planning and production of the Children's Cancer Society Radiothon, helping raise over $547,000.
- Strengthened advertiser relationships and promotional partnerships through creative integrations.
Online Content Director
Clear Channel Radio
Portland, OR
01.2010 - 01.2012
- Led digital content, audience growth, and promotional strategy for a multi-station cluster.
- Directed content creation and marketing strategy across multiple high-traffic station platforms.
- Built revenue-driving digital assets in collaboration with sales and programming teams.
- Developed traffic-driving multimedia content including event photo galleries and viral video content (one video exceeding 460,000 views).
- Trained staff on social publishing standards, engagement strategy, and analytics-driven optimization.
- Founded the Breakout Show on JAM'N 107.5, establishing a recurring weekly program spotlighting emerging regional artists.
Producer & Co-Creator - Northwest Breakout Show
WiLD 107.5
Portland, OR
01.2009 - 01.2012
- Co-created and produced a weekly live broadcast spotlighting emerging urban artists across the Pacific Northwest.
- Developed show concept, branding, programming format, and content strategy.
- Coordinated artist bookings, interviews, and show scheduling.
- Supported on-air production, promotions, and audience engagement initiatives.
- Built strong relationships with artists, labels, and regional creative communities.
- Contributed to sustained audience growth and long-term station programming value.
Skills
- Promotions Strategy & Campaign Execution
- Broadcast Marketing & On-Air Production
- Live Events, Concerts & Remote Broadcasts
- Audience Development & Community Engagement
- Sponsorship Activation & Revenue Programs
- Digital Marketing, Social Media & Web Strategy
- Team Leadership, Hiring & Performance Management
- Cross-Functional Collaboration (Sales, Programming, Digital)
- Contesting, Promotions Workflow & Compliance
- Project & Operations Management
- Brand Partnerships & Artist Relations
- Analytics, Attribution & Performance Optimization
- Microsoft Office (Word, PowerPoint, Excel)
- Social Media Platforms & CMS
- Digital Analytics & Reporting
- Paid Media Platforms
- Promotions & Contesting Systems
- Audio Production & Broadcast Tools
Timeline
Senior Franchise Marketing Manager
Bishops Cuts/Color & Frenchies Modern Nail Care
01.2017 - Current
Online Content Coordinator
iHeartMedia
01.2014 - 01.2015
Marketing Director
Entercom (105.1 The Buzz & 97.1 Charlie)
01.2012 - 01.2013
Online Content Director
Clear Channel Radio
01.2010 - 01.2012
Producer & Co-Creator - Northwest Breakout Show
WiLD 107.5
01.2009 - 01.2012
DJ / Live Event Performer
Danny Merkury / Vitamin Deep
- Current