Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Managed workflow between staff, coordinating documents, planning and creative material distribution.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Director of Event Management
Indian Summer Annual Fundraising Festival
12.2014 - 01.2017
Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported Number team members and volunteers.
Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
Education
B.A. Of Arts & Sciences - Communications And Broadcasting
University of Miami
Miami, FL
05.2010
Skills
Project Management
Brand Development
Brand-Building Strategies
Corporate Communications
Campaign Management
Market Analysis
Vendor Relations
Direct Email Campaigns
Social Media Content Creation
Web Content Branding
Strategic Positioning
Social Media Strategy
Website Creation
Strategic Planning
Google AdWords
SEO Optimization
Client Meetings
Developing Targeted Leads
Microsoft Office
Strategic Partnership
Lead Generation Management
New Business Opportunities
Reputation Management
Mixed Media
Tradeshow Events
Marketing and Advertising
Broadcast Media
Media Negotiations
Public and Media Relations
Multi-Channel Campaigns
Tradeshow Representation
Content Curation
Marketing Campaign Development
Business Development
Website Copy
Operational Efficiency
Brand Messaging
Customer Retention Strategies
Program Marketing
Business Correspondence
Tradeshow Management
Product LifeCycle Management
Launch New Products
Budgeting and Allocation
PR Strategy
Promotions and Marketing Strategies
Leading Seminars
Blog Posts
Portfolio Strategy
Business Optimization
Campaign Implementation
AdWords Strategies
SEO Strategy and Execution
Internal and External Communications
Business Needs Analysis
Timeline
Director of Event Management
Indian Summer Annual Fundraising Festival
12.2014 - 01.2017
Marketing Manager
Twisted Family Tree Inc.
06.2012 - 01.2020
B.A. Of Arts & Sciences - Communications And Broadcasting