Daniel Gonzalez
Pembroke Pines
Summary
Dynamic automotive leader with a strong track record driving performance in BDC operations across 29 dealerships and now as a Sales Manager at Brickell Buick GMC. Expert in leveraging AI-driven tools to boost lead conversion, cut labor costs, and improve overall efficiency. Skilled in managing teams, training high-performing agents, and aligning strategy with executive goals while consistently delivering measurable results.
Overview
7
7
years of professional experience
Work History
Sales Manager's Assistant
Brickell Buick GMC
05.2025 - Current
BDC Director
Murgado Automotive Group
08.2023 - 05.2025
- Oversaw BDC operations for 29 dealerships nationwide, across both sales and service, leading strategic execution and operational excellence at scale.
- Managed 8 BDC Managers and over 60 agents across multiple time zones, driving consistency in performance, training, and customer engagement.
- Pushed the team to achieve excellence through a high-performance culture rooted in accountability, goal-setting, and continuous development.
- Implemented AI-driven technologies and CRM enhancements to increase lead conversion, streamline workflows, and uncover new revenue opportunities.
- Successfully reduced labor costs by over $150,000 monthly by improving agent efficiency without compromising quality or service standards.
- Maintained strong, collaborative relationships with vendors to ensure smooth integration of tools and optimize ongoing support.
- Partnered with executives, regional managers, and key stakeholders to align BDC strategies with company goals and deliver measurable business impact.
- Consistently improved national performance in appointment set rates, show rates, and customer follow-up, positioning the BDC as a vital profit center.
BDC Team Lead
Murgado Automotive Group
09.2018 - 08.2023
- Led daily BDC Sales operations for the company’s largest dealership, overseeing six key departments and consistently breaking performance records across multiple KPIs.
- Trained and developed a team of BDC agents, focusing on script mastery, objection handling, CRM usage, and appointment-setting strategies to improve conversion rates and customer retention.
- Actively handled high-value leads, performed T.O. (turn over) calls, and personally closed sales to support team performance and drive revenue.
- Maintained top-tier results across call volume, show rate, and appointment-to-sale ratios, setting the benchmark for other stores in the group.
- Partnered with sales, finance, and service departments to align BDC efforts with overall dealership goals, ensuring a seamless and profitable customer journey.
- Recognized for consistent high performance and leadership, helping the store maintain a #1 ranking across the company.
BDC Sales Representative
Murgado Automotive Group
06.2018 - 09.2018
- Provided exceptional customer service through active listening, empathetic responses, and timely problem resolution.
- Optimized CRM system usage for efficient tracking of leads, prospects, and client communication history.
- Collaborated with sales team to ensure seamless transition from initial contact to final sale, enhancing client relationships.
Education
High School Diploma -
Coral Gables Senior High
Miami Fl05-2018
Skills
- BDC Operations Management
- Sales & Service Lead Strategy
- Multi-Location Team Leadership
- CRM & Lead Management Systems (eg, VinSolutions, Elead)
- AI & Automation Integration
- Performance Coaching & Accountability
- Vendor & Partner Relations
- Labor Cost Reduction
- Cross-Department Collaboration
- Appointment Conversion Optimization
- Data-Driven Decision Making
- Training & Onboarding Programs
- High-Volume Call Center Operations
- Strategic Planning & Execution
- Executive & Stakeholder Communication
- KPI & Metric Development
- Customer Experience Enhancement
- Change Management
- Remote Team Oversight
- Conflict Resolution & Team Morale Building
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Sales Manager's Assistant
Brickell Buick GMC
05.2025 - Current
BDC Director
Murgado Automotive Group
08.2023 - 05.2025
BDC Team Lead
Murgado Automotive Group
09.2018 - 08.2023
BDC Sales Representative
Murgado Automotive Group
06.2018 - 09.2018
High School Diploma -
Coral Gables Senior High