Daniel Harrington
Laguna Niguel,CA
Summary
Dynamic e-commerce professional with over 2 years of experience in driving online sales and optimizing product collections across DTC and wholesale channels. Adept at leveraging data-driven strategies, Shopify, and SEO to enhance product visibility and boost conversion rates. Proven ability to collaborate effectively with cross-functional teams to develop and execute growth strategies in fast-paced environments. Seeking to contribute my expertise in e-commerce management, merchandising, and digital marketing to a forward-thinking company.
Overview
11
11
years of professional experience
Work History
Senior E-Commerce Coordinator
Hybrid Apparel
05.2023 - Current
- Curate and optimize product collections, assisting in a 61% increase in online sales year over year.
- Lead the development of data-driven presentations for seasonal strategy planning, directly influencing product merchandising decisions.
- Assist with Shopify issues related to inventory sync and misrepresented collections, ensuring accurate product listings and availability.
- Collaborate with the General Manager to develop and implement an Amazon marketplace model, expanding the brand’s digital footprint.
- Managed product listings across multiple e-commerce platforms to enhance visibility and optimize sales potential.
- Coordinated inventory management processes, ensuring timely stock replenishment and order fulfillment accuracy.
- Collaborated with marketing teams to develop promotional campaigns that increased website traffic and customer engagement.
- Conducted regular competitor analyses to stay informed on industry trends and adjust pricing strategies accordingly.
- Optimized mobile shopping experience by implementing responsive design elements for seamless browsing across devices.
E-Commerce Coordinator
Hybrid Apparel
06.2022 - 05.2023
- Managed the upload of seasonal collections to the Junk Food website, ensuring timely product launches.
- Developed and executed social media strategies to enhance brand presence, resulting in a 15% increase in engagement and audience.
- Created SEO-optimized product descriptions, improving organic search rankings and driving traffic to the Shopify site.
- Conducted market research to inform licensing renewal priorities, contributing to long-term brand partnerships.
Kitchen Manager
Jake’s Seafood
05.2015 - 08.2019
- Managed supply orders and deliveries, ensuring the availability of fresh ingredients.
- Prepared specialty foods according to specific methods, maintaining high quality in a fast-paced environment.
- Maintained a clean and organized workspace, consistently meeting health and safety standards.
Education
Bachelor of Arts - Communication
Saint Mary’s College
01-2022
Skills
- E-commerce Management: Inventory Optimization, Multi-channel Strategy, D2C, Customer Insight, User Experience
- Digital Marketing: SEO, PPC Campaigns, Email Marketing (Klaviyo), Social Media Strategy
- Data Analytics: A/B Testing, Sales Reporting, Conversion Rate Optimization (CRO), Web Analytics, Data Manipulation, Data Integrity
- Project Management: Product Merchandising, Consumer Insights, Competitor Analysis
- E-commerce Platforms: Shopify, Amazon Marketplace, Mirakl, NuOrder
- Marketing Tools: Klaviyo, Google Analytics, SEO Tools, Social Media Platforms
- Project Management: Jira, Trello, ATS Systems
- Software: Microsoft Office, Nosto, Adobe Creative Suite
- Product listing
- Performance reporting
- Shipping coordination
- Online advertising
Timeline
Senior E-Commerce Coordinator
Hybrid Apparel
05.2023 - Current
E-Commerce Coordinator
Hybrid Apparel
06.2022 - 05.2023
Kitchen Manager
Jake’s Seafood
05.2015 - 08.2019
Bachelor of Arts - Communication
Saint Mary’s College