Daniel Johns
Charlotte,NC
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
21
21
years of professional experience
Work History
SEO Specialist / Earned Media & Outreach Lead
Red Ventures
Charlotte
08.2019 - Current
- RedVentures – I use public (GSC, GA, SemRush, Ahrefs, Moz, Majestic, Wordpress) as well as proprietary tools to improve target webpages in terms of rankings for our acquisitions and partner companies
- Page optimization as it relates to E-A-T and (recently post-update) attention to Core Web Vitals in conjunction with in-depth KW research to determine priorities for on & off page updates as well as the iteration of new content
- Identification of KWs and clusters to focus outreach efforts, iteration of new content/content refreshes, and prospecting for underperforming but high-impact pages
- Landscape & Gap analysis as well as internal migration efforts
- Link building & Email/PR outreach primarily through Cision, MuckRack, Mailjet/Neverbounce, and Pitchbox
Sales & Performance Manager
07.2017 - 08.2019
- Providing sales support for agents in performance growth WoW, WoM, and quarterly
- Calibrating calls, creating and administering coaching and performance plans and supporting senior sales management, director, Ops, and General Manager on sales floor performance
- Live listening and calibration of recorded calls for compliance and sales development. Training - specific to target metrics outlined by Ops team in conjunction with KPIs personalized for individual sales agents
- Maintaining sales floor morale, running daily performance contests within allocated daily budget.
Inbound & Outbound Sales
09.2013 - 07.2017
- RedVentures – Spent 25% of the time as a phone sales agent, 75% of the time in sales management training program
- Providing full-funnel sales experience to potential customer outlining services and providing cost-benefits analysis for ADT home security
- Maintained perfect compliance rankings for FTC and Company compliance regulations
- Inbound call conversion performance at anextremely high level, outbound call performance in Expert and Pro dialers
- Achieved Master Sales Platinum ranking (top 15% of all sales agents out of approximately 2,500 sales agents)
Educator
International Baccalaureate School
08.2002 - 04.2013
- Responsible for the daily instruction and management of students of various ages
- Scope and Sequence comprehensive learning objectives into weekly lesson plans
- Collect and organize school-wide student performance metrics
- Create performance plans for grade level teams
- Organize and facilitate professional development focus groups and lead development breakout presentations on professional skills
- Enhanced efficiency of school-wide data reporting to district and state agencies by creating proprietary excel database
- Team lead for the past seven years, organizing training opportunities, and computing performance projections
- Led twelve professional development staff sessions annually on best practices in teaching for forty-two educators
- Authored a $3m approved Microsoft grant to enhance availability of new and updated technology
- Co-authored two academic improvement plans for the South Carolina State Department of Education
- Directed two district after-school programs, managed personnel, created tax statements, managed FDA nutrition specs
Education
M. Ed Assessment & Evaluation -
American InterContinental University
Schaumburg, IL2007
M. Ed Instructional - Technology
American InterContinental University
Schaumburg, IL2006
BS - Education
Toccoa Falls College
Toccoa, GA2000
Skills
- Competitor Review
- Search Engine Marketing
- SEO Optimization
- Google Webmaster Tools
- Project Management
- Keyword Research
- Link Building
- Email Promotions
- Key Performance Indicators (KPIs)
- Traffic Trends
- KPI Reporting
- Marketing Strategy Management
Timeline
SEO Specialist / Earned Media & Outreach Lead
Red Ventures
08.2019 - Current
Sales & Performance Manager
07.2017 - 08.2019
Inbound & Outbound Sales
09.2013 - 07.2017
Educator
International Baccalaureate School
08.2002 - 04.2013
M. Ed Assessment & Evaluation -
American InterContinental University
M. Ed Instructional - Technology
American InterContinental University
BS - Education
Toccoa Falls College