Daniel Kellada
Agoura Hills,CA
Summary
Accomplished Digital Marketing Strategist with a proven track record at IDrive Online Backup, enhancing subscriber engagement through innovative email campaigns and effective social media management. Skilled in content creation and PPC advertising, I excel in leveraging online marketing strategies to deliver tangible results. My collaborative approach and analytical skills drive ROI, making me a valuable asset to any marketing team.
Overview
11
11
years of professional experience
Work History
Digital Marketing Strategist
IDrive Online Backup
Calabasas, CA
02.2017 - Current
- Execute and oversee all paid media campaigns, including paid social and paid search advertising.
- Developed email marketing campaigns that increased subscriber engagement rates.
- Produce all written customer-facing content, including blogs, press releases, newsletters, emails, and social media.
- Collaborate with the graphic design team to create and regularly update content for all marketing efforts.
- Manage all social media channels by posting multiple times weekly, and engaging with followers.
- Conduct surveys to investigate consumer opinions in collaboration with marketing teams, pollsters, and statisticians.
- Generate ideas for new products or services based on customer feedback and market research findings.
Affiliate Marketing Specialist
IDrive Online Backup
Calabasas, CA
02.2015 - Current
- Identified, recruited, and managed relationships with new affiliates.
- Maintained relationships with existing affiliates by providing support and resources as needed.
- Optimized campaigns based on insights from data analysis in order to maximize ROI from each channel and affiliate partner.
- Collaborated with other departments to coordinate strategic marketing activities.
- Supervised creation of marketing materials and collateral.
- Tracked monthly sales performance of each affiliate program in order to measure success.
Copy Editing Intern
Bleacher Report
Remote, CA
11.2013 - 11.2014
- Prepared, rewrote and edited copy to improve readability.
- Planned contents according to publication's style, editorial policy and publishing requirements.
- Researched information sources to verify accuracy of content.
- Reviewed and edited copy for grammar, punctuation, accuracy, clarity, consistency, and style.
Education
Bachelor of Arts - Communications
California State University, Northridge
Northridge, CA05-2012
Skills
- Online marketing and advertising
- Paid search
- Paid social
- PPC advertising
- Content writing and editing
- Influencer marketing
- Email marketing
- Social media management
Timeline
Digital Marketing Strategist
IDrive Online Backup
02.2017 - Current
Affiliate Marketing Specialist
IDrive Online Backup
02.2015 - Current
Copy Editing Intern
Bleacher Report
11.2013 - 11.2014
Bachelor of Arts - Communications
California State University, Northridge
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