Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Daniel Rees

Miami,USA

Summary

As a visionary and empathetic Chief Executive Officer with over a decade of leadership experience, I have successfully guided a brand through dynamic growth phases, including diversifying product lines and expanding into international markets. My tenure at Ruroc is marked by elevating the company to an impressive $50 million in annual revenue by 2021. A key part of this success has been my prowess in Digital Marketing, E-commerce, and Brand Marketing, which significantly contributed to our market presence and sales. I have also played a pivotal role in securing over $20 million in fundraising efforts. My expertise extends to strategic planning and the management of a multicultural team of over 250 professionals across various countries, cultivating a culture of innovation and operational excellence. My entrepreneurial mindset, combined with a comprehensive understanding of business operations from marketing to manufacturing, has consistently driven superior results, positioning the company as a leader in its field.

Overview

17
17
years of professional experience

Work History

CEO

Ruroc Limited
02.2011 - 04.2022
  • Grew annual revenues to $50m in 2021.
  • Oversaw the company's growth, achieving a Compound Annual Growth Rate (CAGR) of 109% between 2019-2021.
  • Cultivated a phenomenal work culture, resulting in 60+ eNPS score and extremely high retention rates.
  • Spearheaded Ruroc's evolution from a ski helmet manufacturer to a global leader in motorcycle helmets
  • Led a management buyout in 2015 and multiple successful fundraising initiatives, raising over £20m in total (from VC and Crowdfunding).
  • Established new revenue streams by identifying market opportunities and launching innovative new products.
  • Expanded the team to over 250 employees across the UK and China, while navigating the challenges of remote factory setup during the COVID-19 pandemic.

Non-Executive / Board Advisor

Studio UnderDog
02.2023 - Current
  • Studio UnderDog is an ultra high-growth Watch Brand generating 36% EBITDA on $6m+ revenue
  • Guiding strategic decisions and contributing insights drawn from extensive experience in scaling high-growth companies.

Board Advisor

Tallow And Ash Limited
01.2022 - Current
  • Providing strategic advice and hands-on support to Tallow and Ash, a laundry detergent brand that has grown from zero to 7-figure revenue within 5 months of launch.
  • Focusing on margin enhancement, operational efficiencies and talent acquisition.

CEO Interim

SKG Equity
06.2023 - 09.2023
  • Conducted thorough due diligence on distressed acquisition targets in the Ecommerce space.
  • Drove profitability with thorough financial analysis and strategic decision making.
  • Successfully acquired, restructured, and facilitated the sale of Runderwear, a sportswear brand, demonstrating expertise in business turnaround and value creation.


Founder/CEO

Various
01.2007 - 01.2009
  • Successfully launched and scaled two startups, achieving six-figure revenues within six months
  • Demonstrated entrepreneurial acumen with one startup's successful exit and the strategic winding up of the other
  • Managed all aspects of the businesses, from concept to operation, emphasizing agile and innovative growth strategies.

Education

Bachelor of Science - Business and Economics

University of Lincoln
Lincoln, UK
2009

High School Diploma -

Sir Thomas Rich’s
UK
08.2007

Skills

  • Strategic Leadership and Vision
  • Financial Management and P&L Oversight
  • Fundraising and Investor Relations (raised over $20m)
  • Global Operations Management
  • Team Building and Leadership (250 employees across multiple countries)
  • Product Development and Innovation
  • Market Expansion and Brand Growth
  • Regulatory Compliance and Risk Management
  • Crisis Management (eg, remote factory setup during COVID)

Timeline

CEO Interim

SKG Equity
06.2023 - 09.2023

Non-Executive / Board Advisor

Studio UnderDog
02.2023 - Current

Board Advisor

Tallow And Ash Limited
01.2022 - Current

CEO

Ruroc Limited
02.2011 - 04.2022

Founder/CEO

Various
01.2007 - 01.2009

Bachelor of Science - Business and Economics

University of Lincoln

High School Diploma -

Sir Thomas Rich’s
Daniel Rees